Turkey Confectionery Market Assessment and Forecasts to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The publisher's Country Profile report on the confectionery sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish confectionery sector was led by chocolate category in both value and volume terms, in 2020. Chocolate category is also forecast to register fastest value & volume growth during 2020-2025. Convenience stores accounted for the leading share in the distribution of confectionery products in the country. Flexible packaging was the most commonly used pack material in the country. Consumption of confectionery products was higher among males than females in the country. Yildiz Holding, Mondelez International, Inc., and ETI, are the top three companies in the Turkish confectionery sector.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025
• Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
• Distribution data: Percentage of sales within each category through distribution channels such as "dollar stores", variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope

• Both the per capita consumption and expenditure of confectionery in Turkey was higher than the global level in 2020
• The per capita consumption of chocolate products was higher than gum and sugar confectionery categories in Turkey, in 2020
• Convenience stores was the leading distribution channel in the Turkish confectionery sector, with a value share of 40.7% in 2020
• Yildiz Holding AS held a value share of 31.5% and a volume share of 33.8%, in confectionery sector, in Turkey, in 2020
• The health & wellness market is led by the gum category in the Turkish confectionery sector
• Flexible packaging accounted for a share of 85.3% in the Turkish confectionery sector, in 2020
• “Kids & babies” represent the largest subset of the confectionery sector in Turkey

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.