Standard Strollers & Pram Market Overview 2021-2026

The history of baby strollers started way back to the 18th century, by the Duke of Devonshire’s children, which was meant to be pulled by a pony or goat. What we see today is a result of evolution that occurred with the evolving need of the parents and the comfort of the baby. While prams are usually used to carry infants, the strollers last up to three years of age. The recent publication titled- Global Standard Stroller & Prams Market Overview, 2021-2026, studies the market of standard baby strollers and prams along with its sales channels, across regions and countries.

A standard baby stroller or a basic pram is an efficient way to travel with children, saving the parents from carrying them around all the time. Globally, the baby pram market was at a value of USD 138.34 Million in the year 2015, while the standard baby stroller segment is growing with a historic CAGR of less than 2%. The availability of various types of baby strollers in different sizes, designs, and features is making more consumers inclined towards its usage. While globally, prams started losing their market share with the introduction of newer models of strollers, but in India, it held to a considerable market share. The main reason behind this is the comparatively lower price of the prams and a high number of unorganized players in the country manufacturing at a much lower cost. Even though the market was hampered highly by the Covid pandemic, the segment of the standard stroller is expected to incline at 13.79% in the year 2021, while the prams segment is to settle within a range of more than 4.3% to less than 4.6% YOY in 2022-2026.

Together, the standard strollers and prams market value is expected to incline to more than USD 900 Million, with standard strollers holding a definite high share. Globally, the Middle East & Africa region holds the lowest share in the prams segment, while Asia leads the market.

The prams are turning less favorable for the young parents given their bulky shape and size. Considering the sales channels, the global market can be classified into three major purchase points- hypermarket/supermarket, child specialty stores, and online & other sales channels. Of this, with a high display variety and being a single-stop solution for the majority of the baby essentials, the baby specialty stores led the market. In the coming years, the online store segment is expected to with an anticipated CAGR of over 6%, considerably the highest among the segments. Manufacturers are now focusing on the customization of prams by adding extra accessories and easy-to-fold features. Yet, the strollers are to be preferred more, as it comes with an added advantage of extra space to carry other baby necessities.

China scrapped its decades-old one-child policy in 2016, replacing it with a two-child limit which has failed to lead to a sustained upsurge in births. This has been a boost in the strollers and prams market, and the country to reach an approx. value of USD 30 Million in 2020. The slowdown in the growth rate of the baby strollers & pram market in countries such as Spain, Italy, and France is due to decreasing birth rates, the revenue contribution from Nordic countries and Luxembourg helps in the consistent demand. The competitive environment is likely to intensify further with an increase in innovations and M&As. Regional manufacturers may find it increasingly difficult to compete in terms of reliability and price.

CONSIDERED IN THE REPORT

• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

ASPECTS COVERED IN THE REPORT

• Market Size by Value of Baby Prams & Standard Strollers for the period (2015-2026F)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores & Online)
• Market Share by Region
• Market Share by Country

The Standard Strollers & Pram Market is widely distributed on the predictable updates in the enhancement of parameters. The report contains general parameters, confinements, and in detail illumination of the noteworthy data close by the present and future examples that may concern the advancement. The comprehensive report elucidates within and outside representation of current advancements, parameters, and establishments. We have performed primary as well as exhaustive secondary research for the study. The primary research surveys were conducted with the identified top companies. We analyzed product offerings, distribution channels, and the regional presence of all major companies in the industry.

This market study would be useful in providing solutions to several critical questions that are important for industry stakeholders, about which market segments should be targeted to strategize investments and capitalize on the growth of the market.


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