Baby Strollers & Prams Market Outlook 2026

The history of baby strollers started way back to the 18th century, by the Duke of Devonshire’s children, which were meant to be pulled by a pony or goat. What we see today is a result of evolution that occurred with the evolving need of the parents and the comfort of the baby. While prams are usually used to carry infants, the strollers last up to three years of age. The recent publication titled- Global Baby Stroller & Prams Market Outlook, 2026, classified the market into baby strollers and prams into product types and sales channels, across regions and countries.

The baby strollers & prams come in handy to the parents to perform their daily activities while protecting them from weather conditions, heat, and dust. The ease of carrying the child and the multiple uses of these products has allowed them to be popular amongst young parents. Globally, the strollers & prams market grew with an average YOY of over 5% in 2015-2019. But the market was severely affected by the outbreak of the Covid pandemic. Baby stroller is a promising market estimated to exhibit continued growth during the forecast period. By the end of the forecasted period, the market is expected to incline to a value of USD 3000 Million, majorly focused on the economically emerging countries. The demand for baby strollers is majorly driven by the steadily rising birthrate backed by the increasing spending on baby care accessories.

The market is led by the lightweight baby strollers segment which is foldable and weighs less than 20lbs. With the increasing number of the family with more than one child, the multi-child stroller segment grew by 2.21%. The growing urbanization, changing lifestyles, dual-income, and high exposure to online platforms will significantly influence the baby stroller and pram market. The prams segment is to be the lowest contributor in the global market, reaching a value of USD 200 Million by the end of 2026. The compact and easy storage of these products is enhancing the market growth as nuclear families are now shifting towards less spaced apartments.

Classified into three sales channel segments of hypermarket/ supermarket, specialty store, and online sales channel & others is led by the specialty store. Baby care product manufacturers are contemplating new alliances with online retailers, baby care portals, and baby boutique chains. The segment held nearly half of the market share, followed by the supermarket/ hypermarket segment. The proliferation of online stores and portals dedicated to baby care products and accessories is another major factor fueling the baby strollers market. The online and other sales channel segment is expected to be growing at an anticipated CAGR of 6.24% in the coming years.

Increasing birth rates across Asia majorly in India, China, and Bangladesh is to drive the demand for baby strollers. As the number of working women increased, the need for carrying their babies to different places at a greater convenience has also increased. This has widened the scope for baby strollers, majorly in Asian countries, which is expected to grow to a market share of approx. 30%. While Europe can be said to be a market at the maturity stage, North America leads the global baby stroller and prams market. European countries are witnessing an increase in demand on account of increasing working mothers in countries such as Iceland, Denmark, Norway, and Sweden.

The companies are focusing on new product developments, market expansion, and technological advancements, to sustain the market competition and increase the sales of the product. Key manufacturers of this industry include Goodbaby International Holdings, Dorel Industries Inc., Stokke AS, Graco Children's Products Inc., Artsana S.P.A., Britax Child Safety, Inc., Hauck Gmbh & Co. KG, Delta Children's Products Corp, Uppababy, Mothercare PLC, Brevi Milano Spa, Inglesina U.S.A. Inc. & Others

CONSIDERED IN THE REPORT

• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

REGIONS COVERED:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

ASPECTS COVERED IN THE REPORT

• Market Size by Value for the period (2015-2026F)
• Market Share by Product Type (Pram, Standard, Jogging, Lightweight, Multi-child or Side by Side, Travel System)
• Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores & Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

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