North America Siding and Decking Market - Growth, Trends , COVID 19 Impact and Forecasts (2021-2026)

The North American siding and decking market are quite vibrant and prosperous and there have been many developments in the industry that are expected to continue into the future. The North America Siding and Decking Market is expected to witness growth at a CAGR of nearly 2.5% during the period 2020-2026.

The siding and decking market has experienced healthy growth during the past decade and was on pace for continued growth in 2020 before disruptions from the coronavirus (COVID-19) set in. The North America siding and decking industry is facing several challenges as it deals with the impact of the COVID-19 pandemic such as contraction of new construction activities and reduced discretionary spending impact on building material categories, including siding and exterior trims. However, sheltering at home clearly influenced demand, amongst U.S. homeowners and have done some type of home improvement project during the pandemic during 2020. The home goods and remodeling markets have benefited during the pandemic from increasing interest in do-it-yourself and outdoor living projects as residents found new ways to stay busy amid lockdowns and travel restrictions and over the final quarter of 2020 companies like Trex witnessed a rise in sales of residential products by nearly 40% on a year-over-year basis. With many homeowners having reduced budgets due to layoffs, furloughs, or COVID-influenced salary cuts, lower cost materials such as vinyl, could benefit the most in the short-term in the market.

North America is one of the key regions globally for the siding and decking market. Being one of the largest economies, the United States and Canada rule the decking industry. The increase in residential construction around states such as Georgia, Florida, Utah, Tennessee, Ohio, Idaho, and South California has also fuelled the increasing demand for the siding and decking market in the region.

The growing interest of consumers to live outdoors is one of the major factors fuelling the growth of North America siding and decking market. This is proving to be beneficial because more people are looking forward to enhancing and expanding the living space which is further contributing to increasing the value of the house by adding a deck. The homeowners in the region are more focused on creating a large and elaborate space containing features such as walls, fire pits, pergolas, outdoor kitchens, and others.

The demand for wooden decking is gradually rising across North America subject to the mounting residential construction activities in the United States and Canada in conjugation with the renovation of old buildings.The market is also witnessing high demand of sustainable decking materials such as wood fibre as these products employ recycled materials and therefore also benefit from a positive environmental profile. Furthermore, the local and state governments in the US are focused on using green materials for public construction projects. This, however, is being implemented in the siding and decking market as well to encourage the use of lumber produced from wood fibre and recycled plastic.

Key Market Trends

United States is One of the Most Expanding Markets

The siding and decking market in the US is one of the most growing markets. Every year, the US's demand for the decking market keeps growing by nearly 1.3%. The growing construction industry in the United States is projected to propel the North American siding and decking market during the forecast period. The United States has one of the world’s largest construction industries, and it recorded annual revenue of USD 1,306 billion in 2019 (a decline of 0.1%, when compared to 2018). ​ According to the Federal National Mortgage Association (Fannie Mae), residential house construction jumped by 10% across 2020 in the United States with 1 million new homes expected to hit the market by the end of 2021. The U.S. new home construction in April 2021 was around 600,000 units which were nearly 67% higher than it was in April 2020. Even though the US construction sector was declining in 2020, the industry is expected to recover, thereby increasing the demand in the market during the forecast period.

The demand for decking materials in the US is driven by several factors, including the macroeconomic environment, demographics, residential construction starts, and repair and remodel (R&R) expenditure Materials like Composite and plastic lumber are growing in popularity in the country because they offer performance and pricing advantages over natural wood, particularly in exterior applications such as decking, fencing, and trim. Additionally, the wood-look alternatives are also gaining popularity as they require less maintenance and do not need to be replaced as frequently as natural wood. Composite decking continues to gain momentum as homeowners turn to these quality materials to improve their outdoor living spaces.

Residential Segment Accounts for the Largest Share

The residential segment accounts for the major share in the market and residential decks are built both on new housing starts and as replacement decks on older homes. The North American market for residential decking has experienced significant growth that has been forecast to continue in the future. The materials commonly used for deck surfaces in the region include treated wood, naturally durable wood, and wood-plastic composites. Treated wood has maintained its market share over the past few decades despite the introduction and growth of new man-made materials in the marketplace Backyard decks are a familiar feature of many North American homes, providing an enjoyable outdoor living area for dining, lounging, and entertaining. In the United States, outdoor living spaces can be found in nearly 82% of single-family homes. In Canada also there is a rise in residential activities and various government projects, including the Affordable Housing Initiative (AHI), New Building Canada Plan (NBCP), and made in Canada, have been supporting the expansion of the sector.

Competitive Landscape

The North America siding and decking market are highly competitive with several companies competing against one another. Several key players engage in collaborations, product innovations, business expansion, award and recognition, joint ventures, and other strategies to improve their offerings and to remain competitive in the market. Some of the key manufacturers operating in the market include Trex Company, Inc., Cali Bamboo, Maibec, LP Corporation, Westlake Chemical, Fortune Brands, and Woodguard among others.

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