Europe Washing Machine Market - Growth, Trends, COVID-19 Impact and Forecasts (2021-2026)

The Europe Washing Machine Market is projected to register a CAGR greater than 4% during the forecast period (2021-2026).

COVID-19 has also disrupted the Europe supply chain of the major brands of washing machine. China is the one of the largest consumers and producers of washing machine products but also caters to a wide range of countries by exporting several input supplies that are essentially used to produce finished goods. Shut down of the production in China has forced other washing machine manufacturers based in the US and Europe to temporarily hold the production of the finished goods. This is leading to the increase in the supply and demand gap and the product market.

The European region has experienced low-interest rates and a good economic situation during the study period, with consumers showing interest in products in the home appliance market especially in Washing Machine. The introduction of technologically advanced products is one of the key trends witnessed in the washing machine market in Europe. The growing demand for innovative and advanced products drove the demand for and popularity of washing machines in Europe. The technologically advanced smart products not only delivers their basic features but also derives the highest value from the amount spent on a single product. Two of the key factors contributing to the growth of the washing machine market in Europe are product innovations and portfolio extensions, leading to product premiumization.

Key Market Trends

High Demand for Washing Machines Due to Rising Disposable Income

Washing machines are one of the essential home appliances for residential purposes. The washing machine market continued its substantial growth during the study period in Europe. The market is mainly driven by rapid urbanization, rising household disposable income, and changing consumer preferences. Technological advancements that make washing machines more energy-efficient and eco-friendly are also facilitating the sales of washing machines in the region. Poland, known as the white goods manufacturing hub in Europe, is also one of the top washing machine manufacturers and washing machine suppliers in the world. The sales of tumble dryers developed positively throughout the region. In Eastern Europe, fewer homes are equipped with tumble dryers than in Western Europe. Therefore, further above-average growth can be expected in this segment in the upcoming years.

Western Europe signifying the strongest market of washing machines in Europe

The Western Europe mimics the North American market in terms of penetration and market concentration, purchasing power and standards of living. In this market, laundry appliance market share is being acquired and maintained through M&As, frequent product launches, and other aggressive methods. Several Eastern European as well as Western European countries are involved in product manufacturing. Fully automatic washing machines and dryers continued to remain more in demand, while the trend of purchasing front loading machines is tapering in favour of top loading machines.

Competitive Landscape

The report covers major international players operating in the Europe Washing Machine Market. In terms of market share, few of the major players currently dominate the market. However, with technological advancements and product innovations, mid-size to smaller companies is increasing their market presence by securing new contracts and tapping into new markets. The leading brands are opening exclusive stores for special products. The companies are also promoting, differentiating and selling limited editions to increase their visibility and brand awareness in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support