'United States of America (USA) Baby Food, 2021 Update' is an analytical report by the analyst which provides extensive and highly detailed current and future market trends in the US market.
The number of live births in the US has declined sharply over the last five years, resulting in a baby population 4.6% lower in 2020 than in 2014. Moreover, both the crude birth rate and fertility rate have declined over the same period. The COVID-19 outbreak has intensified the country’s economic issues and as a result reported a GDP decline of 4.2% in 2020. The baby food sector recorded a value CAGR of 1.40% during 2014-2020. However, volume sales were down in 2020, with the sector declining at a CAGR of 1.84% during 2014-2020. There has been little change in the competitive landscape during 2014-2020 with Abbott, Nestlé, and Mead Johnson (Reckitt Benckiser) remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Abbott retained the top spot in value and volume terms during 2014-2020 and remained leader in the milk’s category. Hypermarkets & supermarkets represent the leading distribution channel in the US baby food sector, with over 70% value share in 2020. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly with 1.74% CAGR.
What else does this report offer?
The number of live births in the US has declined sharply over the last five years, resulting in a baby population 4.6% lower in 2020 than in 2014. Moreover, both the crude birth rate and fertility rate have declined over the same period. The COVID-19 outbreak has intensified the country’s economic issues and as a result reported a GDP decline of 4.2% in 2020. The baby food sector recorded a value CAGR of 1.40% during 2014-2020. However, volume sales were down in 2020, with the sector declining at a CAGR of 1.84% during 2014-2020. There has been little change in the competitive landscape during 2014-2020 with Abbott, Nestlé, and Mead Johnson (Reckitt Benckiser) remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Abbott retained the top spot in value and volume terms during 2014-2020 and remained leader in the milk’s category. Hypermarkets & supermarkets represent the leading distribution channel in the US baby food sector, with over 70% value share in 2020. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly with 1.74% CAGR.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The baby milks category accounted for 66.2% of overall baby food value sales in 2020 and grew at a CAGR of 0.89% during 2014-2020
- Baby cereals & dry meals value sales fell by 0.1% from 2014 to 2020, reducing the category size to US$116 million
- The baby finger foods category rose from US$88.2 million in 2014 to US$112.8 million in 2020, registering a CAGR of 4.2%
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
IntroductionExecutive Summary
Market Environment
Value and Volume Growth Analysis by Region
Growth Analysis of the US Compared to Other Leading Countries in the North America Market
PCC and PCE of the US Compared to Global and North America Markets
Background
Births
The Consumer
Socio Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Overview
US Baby Food Sector Snapshot
Market Size Analysis
Manufacturer Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Baby Meals
Baby Finger Foods
Baby Drinks
Production and Trade
Imports
Exports
Distribution
Channel Share Analysis
Baby Food Retailing
Economic Background
GDP Growth And Inflation
US Macroeconomic Analysis
Prospects and Forecasts
Population Growth
Birth & Population Projections
US Baby Food Sector Forecast Snapshot
Impact Of COVID 19
Consumer Attitude
Consumer Survey Insights: US Baby Food
Consumer Survey Insights: US Baby Care and Child Care Products
Definition
Appendix
Summary Methodology
About the Publisher
List of Tables
Live Birth & Population Trends, 2008 2020
Births & Birth Rates by Ethnic Origin, 2000, 2011 2017, 2019
Births by State, 2014 2017, 2019
Births by Age of Mother, 2013, 2015, 2017
Number of Women of Childbearing Age by Age Group, 2010, 2016, 2018 & 2019
Working Mothers, by Ethnic Origin, 2016
Female Employment Trends, 2011 2019
Breastfeeding Targets, 2015, 2016/17
Current Rates Represent Infants Born in 2017, National Immunization Survey 2018-2019
Breastfeeding Rates, 1990, 1995, 2000, 2005, 2011 2015
Any Breastfeeding: 2011 2018
Exclusive Breastfeeding: 2011 2018
Breastfeeding Rates by State, 2017
Breastfeeding Rates by Demographic Characteristics, %, at Birth, 2003, 2009, 2015, and At Six Months, 1996, 2003, 2015
Breastfeeding Rates by Demographic Characteristics, at 12 Months and Exclusively, 2015
Summary of Breastfeeding Legislation by State, 2018
Leading Categories (Value), 2020
Leading Categories (Volume), 2020
Baby Food: Manufacturer Shares, Value & Volume, %, 2014-2020
Baby Food: Manufacturer Shares by Category, %, 2020
Baby Milks: SKUs by Pack Size, 2021
Baby Milk Powders: Brand Price Positioning Analysis, 2021
Liquid Baby Milks: Brand Price Positioning Analysis, 2021
Baby Milks: Manufacturer Shares, % Value & Volume, 2014-2020
Baby Cereals: SKUs by Pack Size, 2021
Baby Cereals: SKUs by Type of Packaging, 2021
Baby Cereals: Brand Price Positioning Analysis, 2021
Baby Cereals & Dry Meals: Manufacturer Shares, % Value & Volume, 2014-2020
Baby Meals: SKUs by Pack Size, 2021
Baby Meals: Brand Price Positioning Analysis, 2021
Baby Meals: Manufacturer Shares, Value & Volume, %, 2014-2020
Baby Finger Foods: SKUs by Pack Size, 2021
Baby Finger Foods: Brand Price Positioning Analysis, 2021
Baby Finger Foods: Manufacturer Shares, Value & Volume, %, 2014-2020
Baby Drinks: SKUs by Pack Size, 2021
Baby Drinks: Brand Price Positioning Analysis, 2021
Baby Drinks: Manufacturer Shares, Value & Volume, %, 2014-2020
Baby Milks & Cereals: Trends in Imports, 2013 2020
Imports of Baby Milks & Cereals by Country Of Origin, 2018-2020
Other Baby Food: Trends in Imports, 2013-2020
Imports of Other Baby Food by Country of Origin, 2018-2020
Baby Milks & Cereals: Trends in Exports, 2013-2020
Exports of Baby Milks & Cereals by Country of Destination, 2018-2020
Other Baby Food: Trends in Exports, 2013-2020
Exports of Other Baby Food by Country of Destination, 2018-2020
Change in Distribution Share, 2014-2020
Baby Food: Sales by Outlet Type, % Value, 2014-2020
Baby Food: Sales by Type of Food & Outlet Type, % Value, 2020
Birth & Population Projections, 2014-2026
Leading Categories (Value), 2020
Baby Food: Category Growth, 2020-2026
Definitions Category
Definitions Terminology
Baby Population, Number of Babies (000's), 2008-2026
Baby Food: Market Value, Current Prices, 2014-2020
Baby Food: Market Value, Constant Prices, 2014-2020
Baby Food: Market Volume, Million Kg, 2014-2020
Baby Food: Per Capita Expenditure, Current Prices, 2014-2020
Baby Food: Per Capita Expenditure, Constant Prices, 2014-2020
Baby Food: Per Capita Consumption, Kg, 2014-2020
Baby Milks: Category Trends, 2014-2020
Baby Milks: Category Segmentation, Value & Volume, 2014-2020
Baby Milks Powder: Brand Price Analysis, 2021
Baby Milks Liquid: Brand Price Analysis, 2021
Baby Cereals & Dry Meals: Category Trends, 2014-2020
Baby Meals & Others: Category Trends, 2014-2020
Finger Foods: Category Trends, 2014-2020
Baby Drinks: Category Trends, 2014-2020
Baby Food: Market Value Forecasts, Current Prices, 2020-2026
Baby Food: Market Value Forecasts, Constant Prices, 2020-2026
Baby Food: Market Volume Forecasts, Million Kg, 2020-2026
Baby Food: Per Capita Expenditure, Current Prices, 2020-2026
Baby Food: Per Capita Expenditure, Constant Prices, 2020-2026
Baby Food: Per Capita Consumption, Kg, 2020-2026
SKUs Allocation by Product Type
List of Figures
Value and Volume Share of the US in the Global and North America Baby Food Sector, 2019-2024
US Compared with Canada in Terms of Market Share, Growth, and Competitive Landscape
PCC Comparison US, North America, and Global, 2014-2024
PCE Comparison US, North America, and Global, 2014-2024
US Attitudes to Ingredients in Baby Food, 2017
Baby Food: Sector Size (Value), 2014-2020
Baby Food: Sector Size (Volume), 2014-2020
Market Size and Growth Analysis by Value and Volume, Baby Food Sector, 2014-2026
Baby Food: Manufacturer Shares, Value %, 2020
Baby Food: Manufacturer Shares, Volume %, 2020
Baby Food: Manufacturer Shares by Category, % Value, 2020
Market Size and Growth Analysis by Value and Volume, Baby Milk Category, 2014-2026
Consumer Survey Insights: US Baby Milk Products
Baby Milks: Per Capita Expenditure & Consumption, 2014-2020
Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2014-2020
Baby Milks: Segmentation, Value and Volume, 2014-2020
Leading Companies (in Value and Volume Terms) in the Baby Milk Category, 2020
Market Size and Growth Analysis by Value and Volume, Baby Cereals and Dry Meals Category, 2014-2026
Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2014-2020
Leading Companies (in Value and Volume Terms) in the Baby Cereals and Dry Meals Category, 2020
Market Size and Growth Analysis by Value and Volume, Baby Wet Meals Category, 2014-2026
Baby Wet Meals: Per Capita Expenditure & Consumption, 2014-2020
Leading Companies (in Value and Volume Terms) in the Baby Wet Meals Category, 2020
Market Size and Growth Analysis by Value and Volume, Baby Finger Foods Category, 2014-2026
Baby Finger Foods: Per Capita Expenditure & Consumption, 2014 2020
Leading Companies (in Value and Volume Terms) in the Baby Finger Foods Category, 2020
Market Size and Growth Analysis by Value and Volume, Baby Drinks Category, 2014-2026
Baby Drinks: Per Capita Expenditure & Consumption, 2014-2020
Leading Companies (in Value and Volume Terms) in the Baby Drinks Category, 2020
Share of Key Distribution Channels (in Value Terms) Baby Food, 2020
Key Distribution Channel Share by Category (in Value Terms), 2020
GDP at Current Prices (US$ Billion)
Real GDP Growth Rate (%)
Consumer Price Inflation (%)
Unemployment Rate
Live Births (000’s)
Baby Population
Total Population
Crude Birth Rate
Sector Forecast (Value) & (Volume)
Per Capita Expenditure, 2019
Per Capita Consumption, 2019
Consumer Survey Insights: US Baby Food
Consumer Survey Insights: US Baby Care and Child Care Products
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Abbott Laboratories
- Nestlé
- Mead Johnson (Reckitt Benckiser)
- Hero Group
- The Hain Celestial Group, Inc.
- Campbells Soup Company
