An insightful look in to the commercial landscape and success of the five major men's golf events which took place in 2021. The report looks at all four of the annual majors as well as the postponed Ryder Cup competition. Offers a detailed breakdown of how each of these five tournaments faired in 2021 in the backdrop of COVID-19 and other challenges.
COVID-19 remained a huge issue in golf this year but with the return of the British Open and the 12-month delayed Ryder Cup, the action was able to return with a number of restrictions. The report breaks down estimated losses from each event from ticket sales; compares the social media number of all tournaments and players; offers a look at each competition individually and comparatively.
How COVID-19 effected each major. Attendances and imposed restrictions, accompanied with estimated losses. Social Media comparisons. Sponsorship, media and commercial comparisons for all those looked at.
COVID-19 remained a huge issue in golf this year but with the return of the British Open and the 12-month delayed Ryder Cup, the action was able to return with a number of restrictions. The report breaks down estimated losses from each event from ticket sales; compares the social media number of all tournaments and players; offers a look at each competition individually and comparatively.
How COVID-19 effected each major. Attendances and imposed restrictions, accompanied with estimated losses. Social Media comparisons. Sponsorship, media and commercial comparisons for all those looked at.
Scope
- Despite golf not being immune to the effects of COVID-19 and a number of financial losses coming into effect in 2021, the majors remained a lucrative draw for players, with prize money remaining at high levels.
- In looking at the events from an individual stand point, the report offers a look into each commercial operations and eventual numbers from the courses but looks to bring this information together for greater analysis and insight.
Reasons to Buy
- An in-depth summary of the five biggest events in the golfing calendar in 2021.
- A clear breakdown of associated numbers with easy to view comparisons and strong insight and analysis added.
Table of Contents
1. Defying COVID-192. Social Media
3. Sponsorship Breakdown
4. Media Landscape Breakdown
5. Individual Competition Overview from 2021
6. Prize Money Comparison
List of Tables
- COVID-19 Deaths
- Capacity Restrictions Table
- Media Deals Table
List of Figures
- Event Social Media Graphs
- Player Social Media Graphs
- Sponsorship Breakdown Charts
- Brand Sponsorship Graph
- Prize Money Graphs
- Past Winners Nationality Breakdown Graphs
