Tourism Destination Market Insight - Japan (2021)

Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Japan. This report explores the types of travelers that visit the country as well as a SWOT analysis.

Key Highlights

• Japan's inbound tourism market has shown remarkable growth over the past decade, with the number of foreign visitors traveling to Japan in 2019 reaching a record high of 31.9 million (2.2% more than the previous year). In tandem, expenditure by international arrivals has experienced growth to reach $48.7 billion in 2019 (YoY: 8.7%).
• Due to the impact of COVID-19, international arrivals fell by 86.0% YoY from 2019 to 2020, to a low of 4.5 million. Similarly, inbound spending fell by 85.3% YoY. Domestic flows is the driving force behind tourism in Japan, with 288.7 million trips in 2019 and domestic expenditure reaching $220.2 billion in 2019. Domestic tourism was similarly ravaged by COVID-19 restrictions and domestic trips fell by 51.9% YoY to 138.8 million in 2020 and expenditure fell by 49.8% YoY to $110.6 billion. Given Japan’s strong tourism product offering, events on its agenda and investment in tourism, going forward, inbound travel is set to rebound according the Publisher’s projections, with 33.3 millions trips taken by 2025 (CAGR 2021-15: 18.3%).
• As restrictions are eased domestically, domestic tourism is also set to rebound according to the Publisher forecasts with 292 million domestic trips by 2025, exceeding pre-COVID-19 levels (CAGR 2021-25: 4.8%).

Scope

• This report is part of the Publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Japan.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.
• Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
• Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.