The North America Surfing Apparel & Accessory Market is expected to witness market growth of 6.5% CAGR during the forecast period (2021-2027).
The market for different sorts of surging apparel and accessory is expected to be fueled by the advent of surfing as a professional sport in many countries across the world. The World Surf League (WSL) displays some of the top-notch professionals’ surfers including men and women, in various competitive formats. WSL coordinates some of the most renowned events such as The Masters Championship, the Championship Tours, the Big Wave Tour, and the Longboard Championship. In 2018, the WSL became one of the few sports in the US that necessitate equal pay for men as well as women. The move has had a major impact in gaining interest and participation in the sport.
With an aim to widen their consumer base and enhance sales, companies are deploying various strategic initiatives. Companies can acquire a greater number of customers by adopting strategies like forming collaboration with surfing clubs, surfing superstars, and professional surfers. Moreover, the thriving online world offers a single platform for the surfing market. Big brands based in the US such as Quiksilver/Roxy and Billabong has specialty retail locations, which are becoming highly popular across the country. Specialty stores are looking to gain a competitive edge by promoting themselves as a family store that fulfills the demand of teenagers and their parents.
The region is home to some of the leading players operating in the global market, hence creating new growth avenues for the surging apparel & accessory market. These players are constantly bringing new & innovative products in the market so as to cater to the rising demands from the different sets of consumers. In addition, these players are providing tailored surfing boards based on the requirements of a broad audience.
Moreover, the existence of various well-known beaches across different countries of this region is motivating people to adopt surfing as a means to relax and enjoy. Also, the youth of this region is highly health-conscious; hence they tend to prefer surfing as a healthy exercise.
The US market dominated the North America Surf Accessories Market by Country in 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $196 Million by 2027. The Canada market is experiencing a CAGR of 9.3% during (2021 - 2027). Additionally, The Mexico market is expected to witness a CAGR of 8.3% during (2021 - 2027).
Based on Product, the market is segmented into Surf Apparel and Surf Accessories. Based on Distribution Channel, the market is segmented into Offline and Online. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include O'NEILL, Globe International Ltd., Rip Curl, Inc., Volcom, LLC (Authentic Brands Group LLC), Reef (The Rockport Company), Boardriders, Inc., and Hurley, Inc. (Bluestar Alliance LLC).
Scope of the Study
Market Segments Covered in the Report:
By Product
- Surf Apparel
- Surf Accessories
By Distribution Channel
- Offline
- Online
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- O'NEILL
- Globe International Ltd.
- Rip Curl, Inc.
- Volcom, LLC (Authentic Brands Group LLC)
- Reef (The Rockport Company)
- Boardriders, Inc.
- Hurley, Inc. (Bluestar Alliance LLC)
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Table of Contents
Companies Mentioned
- O'NEILL
- Globe International Ltd.
- Rip Curl, Inc.
- Volcom, LLC (Authentic Brands Group LLC)
- Reef (The Rockport Company)
- Boardriders, Inc.
- Hurley, Inc. (Bluestar Alliance LLC)
Methodology
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