The global baby care products market size is expected to reach USD 25.4 billion by 2028. It is expected to expand at a CAGR of 4.3% from 2021 to 2028. The shifting consumer preferences toward high-quality and clean-label baby care products are likely to fuel the market growth. The demand for baby care products has been on the rise due to the evolving preferences for premium and specialized baby care products for grooming infants.
Rising concerns related to baby skin conditions such as skin irritation, redness, and diaper rashes are driving the popularity of chemical and synthetic-free baby care products. The shifting focus towards cruelty-free and minimal ingredients-based products owing to the increasing concerns related to waste disposal is expected to have a positive impact on the market growth.
The baby toiletries/hair care product segment dominated the market in 2020 and is expected to maintain its lead over the forecast period. Organic shampoos and conditioners are an emerging trend in the market as they are known for their anti-bacterial properties and contain herbal ingredients, such as aloevera and essential oils. The increasing participation of women in the workforce, growing independence, and spending capacity are impacting the market growth positively.
The hypermarket and supermarket distribution channels held the largest revenue share in 2020. These stores provide dedicated shelf spaces that offer a range of baby care products. The increase in the penetration of major supermarkets and hypermarkets across the globe is gaining traction among the consumers and compelling them to purchase baby care products, which is expected to provide significant growth opportunities in the upcoming years. The market is consolidated with the presence of a large number of international players and a few regional players.
Rising concerns related to baby skin conditions such as skin irritation, redness, and diaper rashes are driving the popularity of chemical and synthetic-free baby care products. The shifting focus towards cruelty-free and minimal ingredients-based products owing to the increasing concerns related to waste disposal is expected to have a positive impact on the market growth.
The baby toiletries/hair care product segment dominated the market in 2020 and is expected to maintain its lead over the forecast period. Organic shampoos and conditioners are an emerging trend in the market as they are known for their anti-bacterial properties and contain herbal ingredients, such as aloevera and essential oils. The increasing participation of women in the workforce, growing independence, and spending capacity are impacting the market growth positively.
The hypermarket and supermarket distribution channels held the largest revenue share in 2020. These stores provide dedicated shelf spaces that offer a range of baby care products. The increase in the penetration of major supermarkets and hypermarkets across the globe is gaining traction among the consumers and compelling them to purchase baby care products, which is expected to provide significant growth opportunities in the upcoming years. The market is consolidated with the presence of a large number of international players and a few regional players.
Baby Care Products Market Report Highlights
- Asia Pacific merged as the dominant regional market in 2020. The increasing penetration of international brands such as Johnson & Johnson Consumer Inc. and Kimberly-Clark owing to the rising demand for premium and high-quality baby care products is driving the market in the region
- By product, the baby skin care segment is projected to register the fastest CAGR of 5.1% from 2021 to 2028 owing to the growing popularity of baby moisturizers containing cocoa butter, aloevera, and coconut oils due to their benefits offered to the infant’s delicate skin
- The online distribution channel segment is expected to witness significant growth during the forecast period owing to a shift in consumers’ shopping behavior, increased brand accessibility, and growing level of comfort associated with online shopping
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. The Publisher's Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Insights
Chapter 3. Baby Care Products Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Baby Care Products Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter's Five Forces
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Baby Care Products Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Baby Care Products Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Baby Skin Care
5.2.1. Market Estimates and Forecast by Baby Skin Care, 2016 - 2028 (USD Million)
5.2.1.1. Baby Moisturizer
5.2.1.1.1. Market Estimates and Forecast by Baby Moisturizer, 2016 - 2028 (USD Million)
5.2.1.2. Baby Face Cream
5.2.1.2.1. Market Estimates and Forecast by Baby Face Cream, 2016 - 2028 (USD Million)
5.2.1.3. Baby Massage Oil
5.2.1.3.1. Market Estimates and Forecast by Baby Massage Oil, 2016 - 2028 (USD Million)
5.2.1.4. Baby Powder
5.2.1.4.1. Market Estimates and Forecast by Baby Powder, 2016 - 2028 (USD Million)
5.2.1.5. Diaper Rash Cream
5.2.1.5.1. Market Estimates and Forecast by Diaper Rash Cream, 2016 - 2028 (USD Million)
5.3. Baby Toiletries/Hair Care
5.3.1. Market Estimates and Forecast by Baby Toiletries/Hair Care, 2016 - 2028 (USD Million)
5.3.1.1. Shampoo
5.3.1.1.1. Market Estimates and Forecast by Shampoo, 2016 - 2028 (USD Million)
5.3.1.2. Conditioner
5.3.1.2.1. Market Estimates and Forecast by Conditioner, 2016 - 2028 (USD Million)
5.3.1.3. Hair Oil
5.3.1.3.1. Market Estimates and Forecast by Hair Oil, 2016 - 2028 (USD Million)
5.3.1.4. Baby Body Wash
5.3.1.4.1. Market Estimates and Forecast by Baby Body Wash, 2016 - 2028 (USD Million)
5.3.1.5. Baby Wipes
5.3.1.5.1. Market Estimates and Forecast by Baby Wipes, 2016 - 2028 (USD Million)
Chapter 6. Baby Care Products Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
6.2. Hypermarket & Supermarket
6.2.1. Market Estimates and Forecast Through Hypermarket & Supermarket, 2016 - 2028 (USD Million)
6.3. Pharmacy & Drugstores
6.3.1. Market Estimates and Forecast Through Pharmacy & Drugstores, 2016 - 2028 (USD Million)
6.4. Specialty Store
6.4.1. Market Estimates and Forecast Through Specialty Store, 2016 - 2028 (USD Million)
6.5. Online
6.5.1. Market Estimates and Forecast Through Online, 2016 - 2028 (USD Million)
6.6. Others
6.6.1. Market Estimates and Forecast Through Others, 2016 - 2028 (USD Million)
Chapter 7. Baby Care Products Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.2.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.2.4. U.S.
7.2.4.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.2.4.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.2.4.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million
7.3. Europe
7.3.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.3.4. Germany
7.3.4.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.4.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.4.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.3.5. U.K.
7.3.5.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.5.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.5.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.3.6. France
7.3.6.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.3.6.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.3.6.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.4. Asia-Pacific
7.4.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.4.4. China
7.4.4.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.4.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.4.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.4.5. India
7.4.5.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.4.5.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.4.5.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.5. Central & South America
7.5.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million
7.5.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.5.4. Brazil
7.5.4.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.5.4.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.5.4.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.6. Middle East & Africa
7.6.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.6.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
7.6.4. South Africa
7.6.4.1. Market Estimates and Forecast, 2016 - 2028 (USD Million)
7.6.4.2. Market Estimates and Forecast, by Product, 2016 - 2028 (USD Million)
7.6.4.3. Market Estimates and Forecast, by Distribution Channel, 2016 - 2028 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key Global Players, Recent Developments & Their Impact on the Industry
8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
8.3. Vendor Landscape
8.3.1. Key Company Market Share Analysis, 2020
Chapter 9. Company Profiles
9.1. Johnson & Johnson
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Procter & Gamble (P&G)
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Kimberly-Clark (Kcww)
9.3.1. Company Overview
9.3.2. Product Benchmarking
9.3.3. Strategic Initiatives
9.4. Honasa Consumer Pvt. Ltd.
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. the Himalaya Drug Company
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.6. Citta World
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. Sebapharma GmbH & Co. Kg
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. California Baby
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Beiersdorf
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Unilever
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic Initiatives
List of Tables
1. Baby care market - Driving factor market analysis
2. Baby care market - Restraint factor market analysis
3. Baby skin care market estimates and forecast, 2016 - 2028 (USD Million)
4. Baby toiletries/hair care market estimates and forecast, 2016 - 2028 (USD Million)
5. Baby care products market estimates and forecast through hypermarket & supermarket, 2016 - 2028 (USD Million)
6. Baby care products market estimates and forecast through specialty store, 2016 - 2028 (USD Million)
7. Baby care products market estimates and forecast through pharmacy & drug stores, 2016 - 2028 (USD Million)
8. Baby care products market estimates and forecast through online distribution channel, 2016 - 2028 (USD Million)
9. Baby care products market estimates and forecast through other distribution channel, 2016 - 2028 (USD Million)
10. North America baby care products market estimates and forecast, 2016 - 2028 (USD Million)
11. North America baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
12. North America baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
13. U.S. baby care products market estimates and forecast, 2016 - 2028 (USD Million)
14. U.S. baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
15. U.S. baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
16. Europe baby care products market estimates and forecast, 2016 - 2028 (USD Million)
17. Europe baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
18. Europe baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
19. U.K. baby care products market estimates and forecast, 2016 - 2028 (USD Million)
20. U.K. baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
21. U.K. baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
22. Germany baby care products market estimates and forecast, 2016 - 2028 (USD Million)
23. Germany baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
24. Germany baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
25. France baby care products market estimates and forecast, 2016 - 2028 (USD Million)
26. France baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
27. France baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
28. Asia Pacific baby care products market estimates and forecast, 2016 - 2028 (USD Million)
29. Asia Pacific baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
30. Asia Pacific baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
31. China Baby care products market estimates and forecast, 2016 - 2028 (USD Million)
32. China Baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
33. China Baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
34. India Baby care products market estimates and forecast, 2016 - 2028 (USD Million)
35. India Baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
36. India Baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
37. Central & South America baby care products market estimates and forecast, 2016 - 2028 (USD Million)
38. Central & South America baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
39. Central & South America baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
40. Brazil Baby care products market estimates and forecast, 2016 - 2028 (USD Million)
41. Brazil Baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
42. Brazil Baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
43. Middle East & Africa baby care products market estimates and forecast, 2016 - 2028 (USD Million)
44. Middle East & Africa baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
45. Middle East & Africa baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
46. South Africa baby care products market estimates and forecast, 2016 - 2028 (USD Million)
47. South Africa baby care products market estimates and forecast, by product, 2016 - 2028 (USD Million)
48. South Africa baby care products market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
49. Company categorizationList of Figures
1. Baby care products market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Baby care products market - Penetration & growth prospect mapping
7. Baby care products market - Value chain analysis
8. Baby care products market: Porter’s Five Forces analysis
9. Roadmap of the baby care products market
10. Factors Influencing Consumers’ Buying Decisions
11. Baby care products market: Product share (%) analysis, 2020 & 2028
12. Baby care products market: Distribution channel share (%) analysis, 2020 & 2028
13. Baby care products market: Regional share (%) analysis, 2020 & 2028
14. Key baby care products company market share analysis, 2020
Companies Mentioned
- Beiersdorf
- California Baby
- Citta World
- Honasa Consumer Pvt. Ltd.
- Johnson & Johnson
- Kimberly-Clark (Kcww)
- Procter & Gamble (P&G)
- Sebapharma Gmbh & Co. Kg
- The Himalaya Drug Company
- Unilever
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | November 2021 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 18.35 Billion |
| Forecasted Market Value ( USD | $ 25.4 Billion |
| Compound Annual Growth Rate | 4.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
