Analysis of destination markets, infrastructure, and attractions, as well as risks and opportunities in Turkey. This report explores the types of travelers that visit the country as well as a SWOT analysis.
Key Highlights
- Russia (driven by seaside tourism) and Germany (driven by VFR) are the two largest source markets for this destination.
- Pre-COVID-19 travel restrictions and after the 2016 crisis, inbound travel to Turkey was growing rapidly and was on its way to reach a high of 44.5 million international visits by 2019, (CAGR 2016-19: 21.6%).
- Pre-COVID-19, total inbound spend reached a high of $34.3 billion following an intermittent growth (CAGR 2016-19: 16.8%). However, in 2020, Turkey faced a staggering fall in the total inbound expenditure by -73.4% YoY to $9.2 billion from $34.4 billion in 2019.
Scope
- This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case Turkey.
Reasons to Buy
- Obtain a clear and detailed insight into new developments in a popular tourist destination.
- Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
- Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Table of Contents
- Overview
- Key trends
- Project Development
- Covid-19 Impact
- Source Markets
- Types of Tourism
- City Focus
- Regional Risk and SWOT Analysis
- Appendix & References
