United Kingdom (UK) Consumer Spending Intentions for Black Friday 2021 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

United Kingdom (UK) Consumer Spending Intentions for Black Friday 2021 - Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection

Summary

The the publisher United Kingdom (UK) Consumer Spending Intentions for Black Friday 2021 report forms part of the Retail Occasions series, and offers a comprehensive overview consumer intentions for Black Friday 2021, analysing the market, the major players, the main trends and consumer attitudes.

More consumers are looking to go into store this year compared to 2020, as there are no restrictions in place this year. There is also a significant increase in the number of consumers willing to delay purchasing an item until Black Friday as they aim to secure the product at a discounted price. There are fewer consumers for whom Amazon will be first port of call for Black Friday this year, with retailers such as Tesco and Superdrug seeing increases in consumers who will go to them instead.

Key Highlights

• Almost a quarter of Black Friday shoppers have stated that Amazon will be the first port of call for Black Friday this year
• Just over half of Black Friday shoppers plan to spend up to £100 this promotional event
• Electricals remains the most popular category to shop for at Black Friday, with just over half of Black Friday shoppers intending to purchase this sector during the promotional period

Reasons to Buy

• Use our in-depth consumer insight to understand which retail categories consumers are planning to purchase during the Black Friday period
• Identify the key retailers that consumers state are their first port of call when shopping for Black Friday this year
• Identify the channels consumers intend to use for their Black Friday shopping, and what drives this choice