The North America Laundry Sanitizer Market is expected to witness market growth of 3.6% CAGR during the forecast period (2021-2027).
Laundry sanitizer is utilized while washing clothes to eliminate germs and offer protection from any type of infection. Factors such as the increase in awareness about personal hygiene and the growing prevalence of infectious diseases are expected to fuel the growth of the laundry sanitizer market over the upcoming years. For example, the transmission rate of COVID-19 infection has increased the utilization of laundry sanitizer as there has been a drastic increment in cases of corona in the first and second quarter of 2020.
Additionally, the constantly shifting consumer behavior and growing utilization of hygiene care products has spiked the demand for natural laundry care products, thereby creating lucrative growth opportunities for the players operating in the laundry sanitizer market. For example, according to the study of the American Cleaning Institute in 2018, companies of cleaning products have increased production capacity, hence boosting the sales of sanitizers by approximately 60%. The key drivers for the demand & growth of laundry sanitizer in the market are growing production capacities and sales of laundry cleaning products. Conversely, the overall growth of the laundry sanitizer market is expected to be hampered by health risks related to laundry sanitizers.
North America has always remained at the leading position in terms of adopting the latest technologies and innovative products. Moreover, the presence of leading market players in the region is expected to create lucrative growth opportunities. Consumers in the region are witnessing a rise in their disposable income and rapidly shifting towards hygiene and wellness products, hence boosting the demand for laundry sanitizer in the regional market.
Moreover, the demand for the laundry products market is expected to be further driven by the massive adoption of a healthy lifestyle and the rise in concerns related to hygiene. Growth in the tourism sector in this region is expected to create lucrative opportunities for laundry sanitizer products as many people around the world choose the US as one of their dream destinations. Further, the regional market is currently witnessing the demand for eco-friendly and organic laundry care products. As a result, the regional players are motivated to launch products that are not harmful to the environment and are made in a sustainable manner. Hence, these factors are likely to unlock growth prospects for the players operating in the regional laundry sanitizer market during the forecasting years.
The US market dominated the North America Scented Market by Country in 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $1283.1 Thousands by 2027. The Canada market is experiencing a CAGR of 6.6% during (2021 - 2027). Additionally, The Mexico market is expected to witness a CAGR of 5.7% during (2021 - 2027).
Based on Type, the market is segmented into Plain and Scented. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, The Procter and Gamble Company, Church and Dwight Co., Inc., The Clorox Company, ITC Limited, Spectrum Brands Holdings, Inc. (Pfister), Cosmo Films Ltd., Dabur India Ltd., Reckitt Benckiser Group PLC, and Micro Balance Health Products.
Scope of the Study
Market Segments Covered in the Report:
By Type
- Plain
- Scented
By Country
- US
- Canada
- Mexico
- Rest of North America
Key Market Players
List of Companies Profiled in the Report:
- Unilever PLC
- The Procter and Gamble Company
- Church and Dwight Co., Inc.
- The Clorox Company
- ITC Limited
- Spectrum Brands Holdings, Inc. (Pfister)
- Cosmo Films Ltd.
- Dabur India Ltd.
- Reckitt Benckiser Group PLC
- Micro Balance Health Products
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Table of Contents
Companies Mentioned
- Unilever PLC
- The Procter and Gamble Company
- Church and Dwight Co., Inc.
- The Clorox Company
- ITC Limited
- Spectrum Brands Holdings, Inc. (Pfister)
- Cosmo Films Ltd.
- Dabur India Ltd.
- Reckitt Benckiser Group PLC
- Micro Balance Health Products
Methodology
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