The Latin America, Middle East and Africa Laundry Sanitizer Market is expected to witness market growth of 5.7% CAGR during the forecast period (2021-2027).
The rise in inclinations towards scented laundry care products and green/allergenic products, and the development of innovative products are getting consumer preferences, hence propelling the development of the laundry sanitizer market. Based on this factor, leading vendors are launching laundry care products with innovative packaging, quality, fragrance, and cost, hence allowing them to get a competitive advantage over other players.
According to Baxter, a healthcare company, many key companies operating in the detergent market are aggressively promoting laundry products with sanitizing and cleaning characteristics during a global pandemic. In addition, according to Novozymes, nearly 41% of customers are searching for eco-friendly laundry products and are educating themselves on the kinds of cleaning products that exist in the market. These factors are likely to drive the demand for natural products.
Many countries of the region are witnessing an increase in awareness about hygiene and cleaning products. Considering the increased demand for hygiene products, the players are taking advantage of the potential opportunity to increase their product line. In addition, the key regional players are putting high investment in different sorts of advertising and promotional events with an aim to boost awareness about hygiene products.
Moreover, the increasing influence of social media platforms and online advertisements has made individuals aware of the new trends of personal care and hygiene, thereby augmenting the growth and demand for laundry sanitizer in the regional market. Further, the regional companies are striving to gain the confidence of consumers by bringing innovation and development to their current product offerings. Hence, these trends is expected to open new growth of avenues for the regional laundry sanitizer market during the forecasting period.
The Brazil market dominated the LAMEA Plain Market by Country in 2020, and is expected to continue to be a dominant market till 2027; thereby, achieving a market value of $862.3 Thousands by 2027. The Argentina market is expected to witness a CAGR of 6.4% during (2021 - 2027). Additionally, The UAE market is expected to witness a CAGR of 5% during (2021 - 2027).
Based on Type, the market is segmented into Plain and Scented. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, The Procter and Gamble Company, Church and Dwight Co., Inc., The Clorox Company, ITC Limited, Spectrum Brands Holdings, Inc. (Pfister), Cosmo Films Ltd., Dabur India Ltd., Reckitt Benckiser Group PLC, and Micro Balance Health Products.
Scope of the Study
Market Segments Covered in the Report:
By Type
- Plain
- Scented
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Unilever PLC
- The Procter and Gamble Company
- Church and Dwight Co., Inc.
- The Clorox Company
- ITC Limited
- Spectrum Brands Holdings, Inc. (Pfister)
- Cosmo Films Ltd.
- Dabur India Ltd.
- Reckitt Benckiser Group PLC
- Micro Balance Health Products
Unique Offerings from the Publisher
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Companies Mentioned
- Unilever PLC
- The Procter and Gamble Company
- Church and Dwight Co., Inc.
- The Clorox Company
- ITC Limited
- Spectrum Brands Holdings, Inc. (Pfister)
- Cosmo Films Ltd.
- Dabur India Ltd.
- Reckitt Benckiser Group PLC
- Micro Balance Health Products
Methodology
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