Vietnam Facility Management Growth Opportunities

Innovative Business Models are the Way Forward for Vietnamese FM Advancement

This study covers the Vietnamese FM market, which includes cleaning services, M&E services, and parking management only. The FM market in Vietnam accounted more than $250 million in 2020, after a 2.8% decline due to the COVID-19 pandemic. Nonetheless, market growth will remain favorable until 2026 with increasing FM demand and awareness on outsourced cleaning. The market is expected to grow at a CAGR of more than 5% in the 2020 to 2026 time period to reach nearly $400 million in 2026. Market growth will be driven by heightened awareness on hygiene and sanitation, and the desire to reduce cost of building operations.

The outlook of the market is likely to positively impact leading FM companies in Vietnam. Most end users (building owners) would require more holistic FM services and it is important that market participants are prepared with flexibility in workforce, use of efficient methods or technologies, and competitive pricing.

Cleaning service remains one of the most commonly outsourced building services in Vietnam, and its marginal growth in 2020 is due to sanitization demand in the midst of pandemic. It is the only FM service segment that registered positive growth in 2020.
M&E services segment declined in revenues in 2020. In addition to reduced M&E services and lack of new contracts due to the pandemic, this market segment is also restrained by indirect competition from single service providers of M&E services (independent electricians, plumbers, and HVAC contractors).

In 2020, the parking management segment accounted negative growth as well due to reduced demand for this service. The main driver for this segment is urbanization that leads to new development of buildings. Newer buildings are more likely to require a parking system. Furthermore, the future is expected to witness enforcement of regulation and policies to curb illegal parking, which is currently restraining the growth of parking management segment.

In terms of competition, JLL and CBRE led the market by leveraging their real estate capability in their FM business in Vietnam. However, other participants, such as ADEN Services and Atalian/Unicare are creating stiff competition and their market share may increase over the forecast period. Similarly, other local FM companies are expected to strengthen their market positions as well.

Key growth opportunities in the Vietnamese FM market include smart cleaning for service differentiation, future-ready M&E services for smart building management, and parking management capability for FM service expansion.