In 2020 there was more than 18 Million Online Shoppers in South Africa
The rising penetration of smart devices and the growing internet connectivity have led to e-commerce platforms. Apart from this, the increasing integration of e-commerce platforms with various advanced technologies, such as cloud computing, artificial intelligence, predictive analytics, etc., is also bolstering the e-commerce market growth in South Africa. According to our research findings, in 2020, there were more than 18 Million e-commerce users in South Africa, with an additional more than 6 Million users shopping online.
South Africa E-Commerce Market was US$ 4.5 Billion in 2021
E-Commerce platforms have been widely adopted across various industries in South Africa, such as Toys, Hobby & DIY, Furniture, Food & Personal Care, Fashion and Electronics & Media. Fashion is the leading product category, accounting for more than double the revenue produced by any category with Toys, Hobby and DIY's second product category. Clothing, household appliances, electronics, footwear and health products are the most popular categories among South African online shoppers.
Moreover, the South African e-commerce platform is the most popular fashion shopping app. Fashion business houses display their products on e-commerce websites and social networking sites, attracting more and more buyers. Online media helps fashion houses take their products across South Africa with a minimum investment of money.
Covid-19 impact on South Africa Ecommerce Industry
E-commerce is one of the few sectors that have witnessed increased consumer interaction in COVID-19. In South Africa, online shopping has been an uptake due to the lockdown in 2020. These lockdowns or stay at home orders have highlighted the value of e-Commerce, with consumers forced to remain in their homes and to find other ways to shop by digital shopping in South Africa.
South Africa E-Commerce Industry is expected to grow with a CAGR of 9.83% from 2020 to 2027
On the basis of Payment Mode, various digital payments such as Bank Transfers, Cards, Cash on Delivery (COD), Direct Delivery and E-wallet are becoming more widespread in South African countries. Credit cards and debit cards are the most favored payment methods. Consumers also use e-wallet services and EFT for online payment. E-wallet allows customers to receive, store, and spend money using a mobile phone even without internet access. Notwithstanding, another standard payment method is direct delivery, which indicates that users pay for their order on delivery. In economies with low credit card infiltration and less trust in digital payments made in advance, direct delivery became the most accepted payment method.
Players in the South Africa E-Commerce Industry
The level of rivalry in the South Africa e-commerce market is high due to many market players such as Takealot, Superbalist, Woolworths, Amazon, Mrp. These players are implementing various strategies, mergers, and acquisitions to remain the premiere strategy of players operating in the e-commerce industry to sustain their presence in the market for e-commerce in South Africa.
This report South Africa E-Commerce Market by Type (Toys, Hobby & DIY, Furniture, Food & Personal Care, Fashion, and Electronics & Media), Payment Mode (Bank transfers, Cards, COD, Direct Delivery, E-wallet and others), Company Analysis (Takealot, Superbalist, Woolworths, Amazon, Mrp) provides a detailed analysis of South Africa E-Commerce Industry.
Type - South Africa E-Commerce Market breakup from 5 viewpoints
1. Toys, Hobby & DIY
2. Furniture
3. Food & Personal Care
4. Fashion
5. Electronics & Media
Payment Mode - South Africa E-Commerce Market breakup from 6 viewpoints
1. Bank Transfer
2. Cards
3. COD
4. Direct Delivery
5. E-wallet
6. Others
Company Insights - South Africa E-Commerce Market breakup from 2 viewpoints
- Overview
- Recent Development & Strategies
Key Players - South Africa E-Commerce Market breakup from 5 viewpoints
1. Takealot
2. Superbalist
3. Woolworths
4. Amazon
5. MRP
Table of Contents
Companies Mentioned
- Takealot
- Superbalist
- Woolworths
- Amazon
- MRP
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | November 2021 |
| Forecast Period | 2021 - 2027 |
| Estimated Market Value ( USD | $ 4.5 Billion |
| Forecasted Market Value ( USD | $ 7.9 Billion |
| Compound Annual Growth Rate | 9.8% |
| Regions Covered | South Africa |
| No. of Companies Mentioned | 5 |
