This report brings together multiple data sources to provide a comprehensive overview of the Eastern European skincare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
The value of the global skincare sector is forecast to increase from US$128,214.9 million in 2020 to US$155,040.2 million by 2025, recording a CAGR of 3.87% during 2020-2025. Skincare sales in Eastern Europe are estimated at US$4,952.7 million in 2020 and are forecast to grow at a CAGR of 3.44% during 2020-2025. Eastern Europe recorded the second-highest per capita consumption of any region in 2020, at 4.1 units. Facial care was the largest category in the region that year, accounting for 66% of the sector. The top five companies in the Eastern European skincare sector are L'Oréal S.A., Beiersdorf Ag, Unilever, Natura &Co, and Oriflame Cosmetics S.A.. Together, these accounted for 42.6% of the sector in 2020. Hypermarkets & supermarkets was the dominant distribution channel in the Eastern European skincare sector in 2020, with a value share of 25.1%, followed by health & beauty stores, with 22.7%.
The value of the global skincare sector is forecast to increase from US$128,214.9 million in 2020 to US$155,040.2 million by 2025, recording a CAGR of 3.87% during 2020-2025. Skincare sales in Eastern Europe are estimated at US$4,952.7 million in 2020 and are forecast to grow at a CAGR of 3.44% during 2020-2025. Eastern Europe recorded the second-highest per capita consumption of any region in 2020, at 4.1 units. Facial care was the largest category in the region that year, accounting for 66% of the sector. The top five companies in the Eastern European skincare sector are L'Oréal S.A., Beiersdorf Ag, Unilever, Natura &Co, and Oriflame Cosmetics S.A.. Together, these accounted for 42.6% of the sector in 2020. Hypermarkets & supermarkets was the dominant distribution channel in the Eastern European skincare sector in 2020, with a value share of 25.1%, followed by health & beauty stores, with 22.7%.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European skincare sector, analyzing data from 20 countries in the region. It includes analysis on the following -- Market Environment: Includes sector size, market size, and growth analysis by category.
- High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various skincare categories across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic trends, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success Stories: Provides some of the most compelling skincare manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
- Competitive Environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis on the leading distribution channels in the Eastern European skincare sector in 2020. It covers hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, e-retailers, department stores, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and others
- Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of skincare.
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Eastern European skincare sector.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive summary
Part 1: Market Environment
Part 2: High-Potential Countries’ Analysis
Part 3: Country Deep Dive
Part 4: Success Stories
Part 5: Competitive Environment
Part 6: Distribution Analysis
Part 7: Packaging Analysis
Part 8: Challenges and Future Outlook
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L'Oréal S.A.
- Beiersdorf Ag
- Unilever
- Natura &Co
- Oriflame Cosmetics S.A.
- Farmec S.A.