This report brings together multiple data sources to provide a comprehensive overview of the Americas skincare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
The Americas was the second-largest region with a value share of 19.6% in the global skincare sector in 2020. It is forecast to record a value CAGR growth of 2.92% during 2020-2025. The region also posted the second-highest volume sales of 4,038.5 million units in 2020. Facial care was the largest category accounting for 68.2% of the Americas skincare sector. The Rodan & Fields (Rodan & Fields, LLC), Neutrogena (Johnson & Johnson Services Inc), and Olay (Procter & Gamble) were the leading brands. The Direct sellers was the dominant distribution channel while rigid plastics was the most used pack material in the Americas skincare sector.
Canada, Brazil, and the US are the key markets for the skincare sector due to their high value sales and high CAGR. Among the high-potential countries, personalisation and ethical consumption were the prominent trends. Mass skincare products accounted for a 71.2% share. The private label penetration stood at 7.1%. In the future it is forecast that the sectors marketing activites will be driven by the social media platforms. Also, the demand for sustainable products along with key technological developments in product formulation is forecast to increase.
The Americas was the second-largest region with a value share of 19.6% in the global skincare sector in 2020. It is forecast to record a value CAGR growth of 2.92% during 2020-2025. The region also posted the second-highest volume sales of 4,038.5 million units in 2020. Facial care was the largest category accounting for 68.2% of the Americas skincare sector. The Rodan & Fields (Rodan & Fields, LLC), Neutrogena (Johnson & Johnson Services Inc), and Olay (Procter & Gamble) were the leading brands. The Direct sellers was the dominant distribution channel while rigid plastics was the most used pack material in the Americas skincare sector.
Canada, Brazil, and the US are the key markets for the skincare sector due to their high value sales and high CAGR. Among the high-potential countries, personalisation and ethical consumption were the prominent trends. Mass skincare products accounted for a 71.2% share. The private label penetration stood at 7.1%. In the future it is forecast that the sectors marketing activites will be driven by the social media platforms. Also, the demand for sustainable products along with key technological developments in product formulation is forecast to increase.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Americas skincare sector, analyzing data from 21 countries in the region. It includes analysis on the following -- Market Environment: Includes sector size, market size, and growth analysis by category.
- High-potential Countries’ Analysis: Indicates changing share of value consumption in the various skincare by category across high-potential countries in the Americas region. It also provides Risk-Reward analysis of four countries across the Americas region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success Stories: Provides some of the most compelling skincare manufacturers, brands, products, and marketing campaigns in the Americas region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
- Competitive Environment: Provides an overview of leading companies in the Americas region, besides analyzing the growth of private label in the region.
- Distribution Analysis: Provides analysis on the leading distribution channels in the Americas skincare sector in 2020. It covers distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, drug stores & pharmacies, e-retailers, cash & carries & warehouse clubs, vending machines, “dollar stores”, variety stores & general merchandise retailers, department stores and other retailers.
- Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of skincare.
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Americas skincare sector.
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
Part 1: Market Environment
Part 2: High-Potential Countries’ Analysis
Part 3: Country Deep Dive
Part 4: Success Stories
Part 5: Competitive Environment
Part 6: Distribution Analysis
Part 7: Packaging Analysis
Part 8: Challenges and Future Outlook
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L'Oréal S.A.
- Johnson & Johnson Services Inc
- The Estée Lauder Companies
- Unilever
- Natura &Co
- Rodan & Fields LLC
- Beiersdorf Ag
- Procter & Gamble
- L Brands Inc.
- Mary Kay Inc.