The global hair and scalp care market size is expected to reach USD 134.3 billion by 2028, according to a new report by the publisher. It is expected to expand at a CAGR of 6.6% from 2021 to 2028. Rising complex hair and scalp care routines among millennials including the application of products such as serums, hair masks, and leave-in-treatments are likely to bode well for the market growth during the forecast period.
The dry and dull hair product segment is expected to witness the second-fastest growth during the forecast period. Changes in temperature, heat, and bleach make hair lose its moisture and lead to dryness. Other than shampoo, conditioners containing oils are gaining traction among consumers with dry and dull hair. Unilever (Nexxus), L'Oréal’s (Redken, Kérastase, and Garnier), and Kiehl's offer shampoos and conditioners for dry and dull hair.
Moreover, companies have been launching new products and targeting every demographic with different products. For instance, in February 2020, Haircare brand Oribe launched two new products: hair treatment masque and hair cream formulated for grey, white and silver hair. Key ingredients included in the products can prevent dullness, yellow tones, and loss of elasticity because of aging hair. Such product launches are likely to boost the market growth during the forecast period.
Furthermore, many companies have been expanding their product portfolios to the hair care segment to widen the consumer base. For instance, in June 2021, Typology - a skin care brand ventured into the hair care category by launching new products in the segment. Similarly, in June 2021, the Minimalist brand launched a range of hair and scalp products such as three scalp serums and two hair oils on its website, tapping into the “skinification” of hair.
The market for hair and scalp care witnessed a decline in the wake of the Covid-19 pandemic as countries around the world are still grappling to come to terms with the socio-economic impact of the pandemic. Shelter-at-home, social distancing, and lockdowns have been imposed in countries in varying degrees to try and limit the spread of the virus, from strict regulations in China, the U.K., India, Italy, France, Russia, and the U.S.-some of the hardest-hit countries-to the relatively more relaxed approach taken by Japan.
Asia Pacific is anticipated to be the fastest-growing regional market over the forecast period. Consumers in the region have been using hair dyes, hair serums, and several other solutions to treat such issues. Product launches in this space have been a prominent factor in the market growth.
The dry and dull hair product segment is expected to witness the second-fastest growth during the forecast period. Changes in temperature, heat, and bleach make hair lose its moisture and lead to dryness. Other than shampoo, conditioners containing oils are gaining traction among consumers with dry and dull hair. Unilever (Nexxus), L'Oréal’s (Redken, Kérastase, and Garnier), and Kiehl's offer shampoos and conditioners for dry and dull hair.
Moreover, companies have been launching new products and targeting every demographic with different products. For instance, in February 2020, Haircare brand Oribe launched two new products: hair treatment masque and hair cream formulated for grey, white and silver hair. Key ingredients included in the products can prevent dullness, yellow tones, and loss of elasticity because of aging hair. Such product launches are likely to boost the market growth during the forecast period.
Furthermore, many companies have been expanding their product portfolios to the hair care segment to widen the consumer base. For instance, in June 2021, Typology - a skin care brand ventured into the hair care category by launching new products in the segment. Similarly, in June 2021, the Minimalist brand launched a range of hair and scalp products such as three scalp serums and two hair oils on its website, tapping into the “skinification” of hair.
The market for hair and scalp care witnessed a decline in the wake of the Covid-19 pandemic as countries around the world are still grappling to come to terms with the socio-economic impact of the pandemic. Shelter-at-home, social distancing, and lockdowns have been imposed in countries in varying degrees to try and limit the spread of the virus, from strict regulations in China, the U.K., India, Italy, France, Russia, and the U.S.-some of the hardest-hit countries-to the relatively more relaxed approach taken by Japan.
Asia Pacific is anticipated to be the fastest-growing regional market over the forecast period. Consumers in the region have been using hair dyes, hair serums, and several other solutions to treat such issues. Product launches in this space have been a prominent factor in the market growth.
Hair And Scalp Care Market Report Highlights
- New product launches and innovations in relation to concerns such as hair loss, dandruff, and dull hair are some of the strategies adopted by the key players in the market to gain traction among consumers
- The hair loss product segment is expected to register the fastest CAGR over the forecast period. Demand for hair loss products is rising as hair fall has become a common concern in males as compared to females in recent years
- Asia Pacific is expected to expand at the fastest CAGR from 2021 to 2028. Growing awareness regarding the importance of hair and scalp care products in countries, including China, India, and Japan, is one of the major factors supporting the market growth owing to the heightened demand for such products
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Hair and Scalp Care Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Hair and scalp care Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on hair and scalp care market
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Hair and Scalp Care Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Anti-dandruff
5.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.2.2. Hair Shampoo
5.2.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.2.3. Hair Conditioner
5.2.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.2.4. Others
5.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3. Hair Loss
5.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3.2. Hair Shampoo
5.3.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3.3. Hair Conditioner
5.3.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3.4. Hair Oil
5.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3.5. Others
5.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.4. Dry & Itchy Scalp
5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.4.2. Hair Shampoo
5.4.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.4.3. Hair Conditioner
5.4.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.4.4. Hair Oil
5.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.5. Dry & Dull Hair
5.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.5.2. Hair Shampoo
5.5.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.5.3. Hair Conditioner
5.5.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.5.4. Hair Oil
5.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.5.5. Others
5.5.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.6. White & Grey Hair
5.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.6.2. Hair Shampoo
5.6.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.6.3. Hair Conditioner
5.6.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.6.4. Hair Oil
5.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.6.5. Others
5.6.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.7. Others
5.7.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 6. Hair and scalp care Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
6.2. Hypermarket & Supermarket
6.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.3. Pharmacy & Drug Stores
6.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.4. Specialty Store
6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.5. Online
6.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.6. Others
6.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 7. Hair and scalp care Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.2.4. U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.4. Germany
7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.5. U.K.
7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.4. China
7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.5. India
7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.6. Japan
7.4.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5.4. Brazil
7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6. Middle East & Africa (MEA)
7.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6.4. South Africa
7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
9.1. L’Oréal S.A.
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Beiersdorf AG
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Procter & Gamble (P&G)
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. Unilever
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Johnson & Johnson Services, Inc.
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. Amorepacific
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. The Estée Lauder Companies Inc.
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
9.8. Kanebo Cosmetics Inc.
9.8.1. Company Overview
9.8.2. Financial Performance
9.8.3. Product Benchmarking
9.8.4. Strategic Initiatives
9.9. Himalaya Global Holdings Ltd.
9.9.1. Company Overview
9.9.2. Financial Performance
9.9.3. Product Benchmarking
9.9.4. Strategic Initiatives
9.10. Shiseido Co., Ltd.
9.10.1. Company Overview
9.10.2. Financial Performance
9.10.3. Product Benchmarking
9.10.4. Strategic InitiativesList of Tables
1. Hair and scalp care - Driving factor market analysis
2. Hair and scalp care - Market restraint analysis
3. Hair and scalp care products market estimates and forecast, 2016 - 2028 (USD Million)
4. Anti-dandruff hair and scalp care products market estimates and forecast, 2016 - 2028 (USD Million)
5. Anti-dandruff hair shampoo market estimates and forecast, 2016 - 2028 (USD Million)
6. Anti-dandruff hair conditioner market estimates and forecast, 2016 - 2028 (USD Million)
7. Other anti-dandruff hair and scalp care products market estimates and forecast, 2016 - 2028 (USD Million)
8. Hair loss products market estimates and forecast, 2016 - 2028 (USD Million)
9. Hair loss shampoo market estimates and forecast, 2016 - 2028 (USD Million)
10. Hair loss conditioner market estimates and forecast, 2016 - 2028 (USD Million)
11. Hair loss oil market estimates and forecast, 2016 - 2028 (USD Million)
12. Other hair loss products market estimates and forecast, 2016 - 2028 (USD Million)
13. Dry & itchy scalp products market estimates and forecast, 2016 - 2028 (USD Million)
14. Dry & itchy scalp hair shampoo market estimates and forecast, 2016 - 2028 (USD Million)
15. Dry & itchy scalp hair conditioner market estimates and forecast, 2016 - 2028 (USD Million)
16. Dry & itchy scalp hair oil market estimates and forecast, 2016 - 2028 (USD Million)
17. Dry & dull hair and scalp care products market estimates and forecast, 2016 - 2028 (USD Million)
18. Dry & dull hair shampoo market estimates and forecast, 2016 - 2028 (USD Million)
19. Dry & dull hair conditioner market estimates and forecast, 2016 - 2028 (USD Million)
20. Dry & dull hair oil market estimates and forecast, 2016 - 2028 (USD Million)
21. Other dry & dull hair and scalp care products market estimates and forecast, 2016 - 2028 (USD Million)
22. White & grey hair and scalp care products market estimates and forecast, 2016 - 2028 (USD Million)
23. White & grey hair shampoo market estimates and forecast, 2016 - 2028 (USD Million)
24. White & grey hair conditioner market estimates and forecast, 2016 - 2028 (USD Million)
25. White & grey hair oil market estimates and forecast, 2016 - 2028 (USD Million)
26. Other white & grey hair and scalp care products market estimates and forecast, 2016 - 2028 (USD Million)
27. North America hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
28. North America hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
29. North America hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
30. U.S. hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
31. U.S. hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
32. U.S. hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
33. Europe hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
34. Europe hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
35. Europe hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
36. Germany hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
37. Germany hair and scalp care market estimates and forecast, by product 2016 - 2028 (USD Million)
38. Germany hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
39. U.K. hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
40. U.K. hair and scalp care market estimates and forecast, by product 2016 - 2028 (USD Million)
41. U.K. hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
42. France hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
43. France hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
44. France hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
45. Asia Pacific hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
46. Asia Pacific hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
47. Asia Pacific hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
48. China hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
49. China hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
50. China hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
51. India hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
52. India hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
53. India hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
54. Japan hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
55. Japan hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
56. Japan hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
57. Central & South America hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
58. Central & South America hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
59. Central & South America hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
60. Brazil hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
61. Brazil hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
62. Brazil hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
63. Middle East & Africa hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
64. Middle East & Africa hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
65. Middle East & Africa hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
66. South Africa hair and scalp care market estimates and forecast, 2016 - 2028 (USD Million)
67. South Africa hair and scalp care market estimates and forecast, by product, 2016 - 2028 (USD Million)
68. South Africa hair and scalp care market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
List of Figures
1. Hair and scalp care market snapshot
2. Hair and scalp care market segmentation & scope
3. Hair and scalp care market penetration & growth prospect mapping
4. Hair and scalp care value chain analysis
5. Hair and scalp care market dynamics
6. Hair and scalp care market Porter's analysis
7. Hair and scalp care market: Product movement analysis
8. Hair and scalp care market: Distribution Channel movement analysis
9. Hair and scalp care market: Regional movement analysis
Companies Mentioned
L’Oréal S.A.- Beiersdorf AG
- Procter & Gamble (P&G)
- Unilever
- Johnson & Johnson Services, Inc.
- Amorepacific
- The Estée Lauder Companies Inc.
- Kanebo Cosmetics Inc.
- Himalaya Global Holdings Ltd.
- Shiseido Co., Ltd.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 85 |
| Published | November 2021 |
| Forecast Period | 2020 - 2028 |
| Estimated Market Value ( USD | $ 80.81 billion |
| Forecasted Market Value ( USD | $ 134.3 billion |
| Compound Annual Growth Rate | 6.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
