Durable Baby Goods Retailing in the UK - Market Size, Industry Analysis, Trends and Forecasts (2024-2029)

Tough conditions: Parents are turning to hand-me-downs during the cost-of-living crisis, harming sales

Durable baby goods retailing revenue is expected to creep downwards at a compound annual rate of 3.2% to £807.3 million over the five years through 2022-23. Since baby products are designed for use by parents and babies, sales run in line with the number of births and new parents. It's bad news for baby goods retailers, as more and more people are opting out of parenthood. Many factors are at play here, including shifting attitudes surrounding family and careers, the significant costs associated with raising children and concerns over the impact of having children on lifestyles. Competition from online rivals and excessive pricing pressure are adding to retailers' troubles and propelling the collapse of many high-street names like Mothercare.

The industry comprises stores retailing durable goods for babies and toddlers through bricks-and-mortar stores and online portals. This industry sells prams, pushchairs, cots, car seats, furniture and related items. Retailers that solely operate online are excluded from the industry. The sale of baby toys and clothing does not fall under this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.