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Electric Two-wheeler OEM Strategies and Growth Opportunities

  • Report

  • 140 Pages
  • November 2021
  • Region: Global
  • Frost & Sullivan
  • ID: 5514768

With the Global Emergence of Electrification, Electric Two-wheelers have Taken a Huge Leap Forward, Leading to Technological Advancements and Innovative Business Models

With the growing electrification of vehicles across the globe, there has been increased demand for electric vehicles, especially electric two-wheelers, as they are the fastest growing transport mode in most developing countries. Further, the COVID-19 situation has also forced commuters to avoid public transport and transition toward personal mobility.

Growing government support for the implementation of electric two-wheelers through subsidies, incentives, and tax rebates has encouraged OEMs to explore the electric two-wheeler space. Further, growing investment in start-ups, charging infrastructure, and innovative business models are expected to create more lucrative opportunities for the electric two-wheeler market.

This study assesses the growth strategies of some key electric two-wheeler OEMs and start-ups across the globe and the growth opportunities for the global electric two-wheeler industry.

It presents a holistic view of some key global OEMs, their profiles, and their top strategies for growth.

It provides insights on OEM strategies and presents the reader with a vision of how industry participants have been strategizing to increase the sales, expand their businesses, and collaborate with other stakeholders.


Table of Contents

1. Strategic Imperatives
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top Three Strategic Imperatives on the Global Electric Two-Wheeler (E2W) Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine™


2. Growth Opportunity Analysis
  • Global E2W Industry Scope of Analysis
  • Snapshot of Key Competitors in the Global E2W Industry
  • Growth Drivers in Global Electric Two-wheeler Market
  • Growth Restraints in Global Electric Two-wheeler Market
  • Regional Segmentation
  • Global E2W - Benchmarking
  • Key Challenges for Electric Two-wheeler OEMs
  • Key Markets EV Incentives for Two Wheelers
  • Geographical Spread of Key E2W Brands


3. Global Electric 2W OEM Strategies
  • Company 1 - YADEA: Company Overview
  • Yadea - eScooter Models
  • Yadea - SWOT Matrix
  • Yadea - Global Expansion Augmentation Strategy Through Partnerships
  • Yadea - Premium Positioning Strategy
  • Yadea - Market Share Expansion Strategy
  • Yadea - Future Strategy and Plans
  • Company 2 - Niu Technologies: Company Overview
  • Niu Technologies - eScooter Models
  • Niu Technologies - SWOT Matrix
  • Niu Technologies - Offline Sales Strategy: Retail Store Expansion
  • Niu Technologies - New Product Launch Strategy
  • Niu Technologies - Innovative Design Strategy
  • Niu Technologies - Future Strategy and Plans
  • Company 3 - Gogoro: Company Overview
  • Gogoro - eScooter Models
  • Gogoro - SWOT Matrix
  • Gogoro - Global Expansion of Battery Swapping Network
  • Gogoro - Expansion of eScooter Sharing Platform
  • Gogoro - Growth Strategy
  • Gogoro - Strategy and Future Plans
  • Company 4 - Okinawa Autotech: Company Overview
  • Okinawa Autotech - eScooter Models
  • Okinawa Autotech - SWOT Matrix
  • Okinawa Autotech - Dealership Expansion Strategy
  • Okinawa Autotech - Customer-centric Marketing Strategy
  • Okinawa Autotech - Upgrade and Expansion of Manufacturing Processes
  • Okinawa Autotech - Future Strategy and Plans
  • Company 5 - Hero Electric: Company Overview
  • Hero Electric - eScooter Models
  • Hero Electric - SWOT Matrix
  • Hero Electric - Network Expansion Strategy
  • Hero Electric - Research and Development Strategy
  • Hero Electric - Strategic Partnerships
  • Hero Electric - Future Strategy and Plans
  • Company 6 - Zero Motorcycles: Company Overview
  • Zero Motorcycles - eMotorcycle Models
  • Zero Motorcycles - SWOT Matrix
  • Zero Motorcycles - Long-term Electrification and Technology Partnerships
  • Zero Motorcycles - Product Line-up Strategy
  • Zero Motorcycles - Product Promotion Strategy: Cash for Carbon Program
  • Zero Motorcycles - Future Strategy and Plans
  • Company 7 - Govecs AG: Company Overview
  • Govecs AG - eScooter Models
  • Govecs AG - SWOT Matrix
  • Govecs AG - Acquisition Strategy: Horizontal Acquisition
  • Govecs AG - Market Expansion Through New Mobility Solutions
  • Govecs AG - Product Development Strategy
  • Govecs AG - Future Strategies and Plans
  • Company 8 - Energica Motor Company: Company Overview
  • Energica Motor Company - eMotorcycle Models
  • Energica Motor Company - SWOT Matrix
  • Energica Motor Company - Expansion of Sales Network
  • Energica Motor Company - New Innovative Solutions and Applications
  • Energica Motor Company - Strategic Partnerships
  • Energica Motor Company - Future Strategies and Plans
  • Company 9 - Harley Davidson: Company Overview
  • Harley Davidson - eMotorcycle Models
  • Harley Davidson - SWOT Matrix
  • Harley Davidson - Focus on the Electric Motorcycle Vision
  • Harley Davidson - Strategic Partnership for LiveWire
  • Harley Davidson - Future Strategies and Plans
  • Company 10 - Askoll EVA S.P.A.: Company Overview
  • Askoll EVA S.P.A. - eScooter Models
  • Askoll EVA S.P.A. - SWOT Matrix
  • Askoll EVA S.P.A. - Geographical Expansion Strategy
  • Askoll EVA S.P.A. - Expansion and Improvement of the Product Line
  • Askoll EVA S.P.A. - Strengthening Presence in the OEM Field
  • Askoll EVA S.P.A. - Future Strategies and Plans


4. Key Start-ups E2W OEM Strategies
  • Company 11 - VinFast: Company Overview
  • VinFast - eScooter Models
  • VinFast - SWOT Matrix
  • VinFast - Automated State-of-the-art Manufacturing Facility
  • VinFast - EV Strategy Through Partnerships
  • VinFast - New Product Development Strategy
  • VinFast - Future Strategies and Plans
  • Company 12 - Ather Energy: Company Overview
  • Ather Energy - eScooter Models
  • Ather Energy - SWOT Matrix
  • Ather Energy - Expansion and Production Ramp-up
  • Ather Energy - Magnification of Ather Grid Fast Charging Network Across India
  • Ather Energy - Strategic Partnerships
  • Ather Energy - Future Strategies and Plans
  • Company 13 - Damon Motors: Company Overview
  • Damon Motors - eMotorcycle Models
  • Damon Motors - SWOT Matrix
  • Damon Motors - Technological Advancements Strategy: Offering Unique Features
  • Damon Motors - Partnership Strategy to Accelerate Business
  • Damon Motors - Acquisition Strategy
  • Damon Motors - Future Strategies and Plans


5. Growth Opportunity Universe, Electric Two-wheeler OEMs
  • Growth Opportunity 1 - Convergence of Stakeholders and OEMs for the Growth of the Industry
  • Growth Opportunity 2 - Evolving Business Models Accelerating the Adoption of E2W
  • Growth Opportunity 3 - Technological Developments Driving the Demand for E2W
  • Growth Opportunity 4 - Standardization of Swappable Batteries to Expand the Horizon for Cross-manufacturer Battery Sharing
  • Growth Opportunity 5 - Increasing Investments in Electric Mobility Start-ups to Encourage Innovative Solutions


6. Next Steps
  • Your Next Steps


7. List of Exhibits

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Askoll EVA S.p.A.
  • Ather Energy
  • Damon Motors
  • Energica Motor Company
  • Gogoro
  • Govecs AG
  • Harley Davidson
  • Hero Electric
  • Niu Technologies
  • Okinawa Autotech
  • VinFast
  • YADEA
  • Zero Motorcycles