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Prescriptive Analytics Market 2024-2028

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    Report

  • 139 Pages
  • October 2024
  • Region: Global
  • TechNavio
  • ID: 5515018
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The prescriptive analytics market is forecasted to grow by USD 9.02 billion during 2023-2028, accelerating at a CAGR of 22.9% during the forecast period. The report on the prescriptive analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising demand for predictive analytics, growing availability and complexity of data, and growing need to improve business efficiency.

The prescriptive analytics market is segmented as below:

By Solution

  • Services
  • Product

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the application of machine learning in prescriptive analytics as one of the prime reasons driving the prescriptive analytics market growth during the next few years. Also, increasing use of iot and need for real-time data analysis and vendors strategies will lead to sizable demand in the market.

The report on the prescriptive analytics market covers the following areas:

  • Prescriptive Analytics Market sizing
  • Prescriptive Analytics Market forecast
  • Prescriptive Analytics Market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading prescriptive analytics market vendors that include Altair Engineering Inc., Alteryx Inc., Ayata, Fair Isaac Corp., Frontline Systems Inc., Improvado Inc., International Business Machines Corp., Koch Industries Inc., Logi Analytics Inc., Microsoft Corp., QlikTech international AB, RapidMiner Inc., River Logic Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Talend Inc, TIBCO Software Inc., and Zebra Technologies Corp. Also, the prescriptive analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Solution
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Prescriptive Analytics Market 2018 - 2022
Historic Market Size - Data Table on Global Prescriptive Analytics Market 2018 - 2022 ($ million)
4.2 Solution segment analysis 2018 - 2022
Historic Market Size - Solution Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Solution
6.1 Market segments
Chart on Solution - Market share 2023-2028 (%)
Data Table on Solution - Market share 2023-2028 (%)
6.2 Comparison by Solution
Chart on Comparison by Solution
Data Table on Comparison by Solution
6.3 Services - Market size and forecast 2023-2028
Chart on Services - Market size and forecast 2023-2028 ($ million)
Data Table on Services - Market size and forecast 2023-2028 ($ million)
Chart on Services - Year-over-year growth 2023-2028 (%)
Data Table on Services - Year-over-year growth 2023-2028 (%)
6.4 Product - Market size and forecast 2023-2028
Chart on Product - Market size and forecast 2023-2028 ($ million)
Data Table on Product - Market size and forecast 2023-2028 ($ million)
Chart on Product - Year-over-year growth 2023-2028 (%)
Data Table on Product - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Solution
Market opportunity by Solution ($ million)
Data Table on Market opportunity by Solution ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.6 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.7 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.10 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.11 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.12 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Alteryx Inc.
Alteryx Inc. - Overview
Alteryx Inc. - Product / Service
Alteryx Inc. - Key news
Alteryx Inc. - Key offerings
11.4 International Business Machines Corp.
International Business Machines Corp. - Overview
International Business Machines Corp. - Business segments
International Business Machines Corp. - Key news
International Business Machines Corp. - Key offerings
International Business Machines Corp. - Segment focus
11.5 Koch Industries Inc.
Koch Industries Inc. - Overview
Koch Industries Inc. - Product / Service
Koch Industries Inc. - Key offerings
11.6 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
11.7 RapidMiner Inc.
RapidMiner Inc. - Overview
RapidMiner Inc. - Product / Service
RapidMiner Inc. - Key offerings
11.8 Salesforce Inc.
Salesforce Inc. - Overview
Salesforce Inc. - Product / Service
Salesforce Inc. - Key news
Salesforce Inc. - Key offerings
11.9 SAP SE
SAP SE - Overview
SAP SE - Business segments
SAP SE - Key news
SAP SE - Key offerings
SAP SE - Segment focus
11.10 SAS Institute Inc.
SAS Institute Inc. - Overview
SAS Institute Inc. - Product / Service
SAS Institute Inc. - Key news
SAS Institute Inc. - Key offerings
11.11 Sisense Ltd.
Sisense Ltd. - Overview
Sisense Ltd. - Product / Service
Sisense Ltd. - Key news
Sisense Ltd. - Key offerings
11.12 Talend Inc
Talend Inc - Overview
Talend Inc - Product / Service
Talend Inc - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Solution
Exhibits 6: Executive Summary - Chart on Incremental Growth
Exhibits 7: Executive Summary - Data Table on Incremental Growth
Exhibits 8: Executive Summary - Chart on Company Market Positioning
Exhibits 9: Parent Market
Exhibits 10: Data Table on - Parent Market
Exhibits 11: Market characteristics analysis
Exhibits 12: Value Chain Analysis
Exhibits 13: Offerings of companies included in the market definition
Exhibits 14: Market segments
Exhibits 15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Historic Market Size - Data Table on Global Prescriptive Analytics Market 2018 - 2022 ($ million)
Exhibits 20: Historic Market Size - Solution Segment 2018 - 2022 ($ million)
Exhibits 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits 23: Five forces analysis - Comparison between 2023 and 2028
Exhibits 24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 29: Chart on Market condition - Five forces 2023 and 2028
Exhibits 30: Chart on Solution - Market share 2023-2028 (%)
Exhibits 31: Data Table on Solution - Market share 2023-2028 (%)
Exhibits 32: Chart on Comparison by Solution
Exhibits 33: Data Table on Comparison by Solution
Exhibits 34: Chart on Services - Market size and forecast 2023-2028 ($ million)
Exhibits 35: Data Table on Services - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Chart on Services - Year-over-year growth 2023-2028 (%)
Exhibits 37: Data Table on Services - Year-over-year growth 2023-2028 (%)
Exhibits 38: Chart on Product - Market size and forecast 2023-2028 ($ million)
Exhibits 39: Data Table on Product - Market size and forecast 2023-2028 ($ million)
Exhibits 40: Chart on Product - Year-over-year growth 2023-2028 (%)
Exhibits 41: Data Table on Product - Year-over-year growth 2023-2028 (%)
Exhibits 42: Market opportunity by Solution ($ million)
Exhibits 43: Data Table on Market opportunity by Solution ($ million)
Exhibits 44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 45: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 47: Chart on Geographic comparison
Exhibits 48: Data Table on Geographic comparison
Exhibits 49: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 50: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 52: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 53: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 56: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 57: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 58: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 59: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 60: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 61: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 62: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 63: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 64: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 65: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 66: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 67: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 68: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 69: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits 70: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits 71: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 72: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 73: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits 74: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits 75: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 76: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 77: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 78: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 79: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 80: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 81: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 82: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 83: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 84: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 85: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 86: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 87: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 88: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 89: Market opportunity By Geographical Landscape ($ million)
Exhibits 90: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 91: Impact of drivers and challenges in 2023 and 2028
Exhibits 92: Overview on criticality of inputs and factors of differentiation
Exhibits 93: Overview on factors of disruption
Exhibits 94: Impact of key risks on business
Exhibits 95: Companies covered
Exhibits 96: Matrix on companies position and classification
Exhibits 97: Alteryx Inc. - Overview
Exhibits 98: Alteryx Inc. - Product / Service
Exhibits 99: Alteryx Inc. - Key news
Exhibits 100: Alteryx Inc. - Key offerings
Exhibits 101: International Business Machines Corp. - Overview
Exhibits 102: International Business Machines Corp. - Business segments
Exhibits 103: International Business Machines Corp. - Key news
Exhibits 104: International Business Machines Corp. - Key offerings
Exhibits 105: International Business Machines Corp. - Segment focus
Exhibits 106: Koch Industries Inc. - Overview
Exhibits 107: Koch Industries Inc. - Product / Service
Exhibits 108: Koch Industries Inc. - Key offerings
Exhibits 109: Microsoft Corp. - Overview
Exhibits 110: Microsoft Corp. - Business segments
Exhibits 111: Microsoft Corp. - Key news
Exhibits 112: Microsoft Corp. - Key offerings
Exhibits 113: Microsoft Corp. - Segment focus
Exhibits 114: RapidMiner Inc. - Overview
Exhibits 115: RapidMiner Inc. - Product / Service
Exhibits 116: RapidMiner Inc. - Key offerings
Exhibits 117: Salesforce Inc. - Overview
Exhibits 118: Salesforce Inc. - Product / Service
Exhibits 119: Salesforce Inc. - Key news
Exhibits 120: Salesforce Inc. - Key offerings
Exhibits 121: SAP SE - Overview
Exhibits 122: SAP SE - Business segments
Exhibits 123: SAP SE - Key news
Exhibits 124: SAP SE - Key offerings
Exhibits 125: SAP SE - Segment focus
Exhibits 126: SAS Institute Inc. - Overview
Exhibits 127: SAS Institute Inc. - Product / Service
Exhibits 128: SAS Institute Inc. - Key news
Exhibits 129: SAS Institute Inc. - Key offerings
Exhibits 130: Sisense Ltd. - Overview
Exhibits 131: Sisense Ltd. - Product / Service
Exhibits 132: Sisense Ltd. - Key news
Exhibits 133: Sisense Ltd. - Key offerings
Exhibits 134: Talend Inc - Overview
Exhibits 135: Talend Inc - Product / Service
Exhibits 136: Talend Inc - Key offerings
Exhibits 137: Inclusions checklist
Exhibits 138: Exclusions checklist
Exhibits 139: Currency conversion rates for US$
Exhibits 140: Research methodology
Exhibits 141: Information sources
Exhibits 142: Data validation
Exhibits 143: Validation techniques employed for market sizing
Exhibits 144: Data synthesis
Exhibits 145: 360 degree market analysis
Exhibits 146: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global prescriptive analytics market: Altair Engineering Inc., Alteryx Inc., Ayata, Fair Isaac Corp., Frontline Systems Inc., Improvado Inc., International Business Machines Corp., Koch Industries Inc., Logi Analytics Inc., Microsoft Corp., QlikTech international AB, RapidMiner Inc., River Logic Inc., Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Talend Inc, TIBCO Software Inc., and Zebra Technologies Corp..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is application of machine learning in prescriptive analytics."

According to the report, one of the major drivers for this market is the rising demand for predictive analytics.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Altair Engineering Inc.
  • Alteryx Inc.
  • Ayata
  • Fair Isaac Corp.
  • Frontline Systems Inc.
  • Improvado Inc.
  • International Business Machines Corp.
  • Koch Industries Inc.
  • Logi Analytics Inc.
  • Microsoft Corp.
  • QlikTech international AB
  • RapidMiner Inc.
  • River Logic Inc.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sisense Ltd.
  • Talend Inc
  • TIBCO Software Inc.
  • Zebra Technologies Corp.