South Africa Tourism Source Market Insight, 2021 Update

the publisher’s Tourism Source Market Insight: South Africa report provides a thorough insight into South Africa's domestic and outbound tourism market. The report looks at the profiles of South Africa tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the South African outbound travel market.

Key Highlights

• In 2020, South African travelers took 11.9 million domestic trips, representing 72.6% of total trips. The number of domestic trips fell by 58.8% YoY from 28.9 million in 2019 due to COVID-19. Outbound travel declined by 71.1% YoY in 2020 to just 1.7 million international trips.
• According to the publisher Q4 2021 Consumer Survey, 21% of South African respondents used an accommodation site like Airbnb the last time they booked a holiday, exceeding the global average (12%).
• According to the publisher’s Q3 2021 Consumer Survey, 68% of South African respondents reported typically taking a sun and beach holiday, which is above the global average of 57%.
• Despite making up just 11.0% of South Africa’s population in 2020, 50-64-years-olds accounted for 24.2% of holiday takers according to the publisher

Scope

• This report is part of the publisher's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the South African outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in South Africa's regional and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of South African tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
• This report examines the impact of COVID-19 on South Africa's outbound and domestic tourism.