This report is part of the publisher's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This particular case is regarding organic baby food, which had gained a considerable amount of consumer interest.
Piccolo has gained a considerable amount of popularity as consumers want to buy products that are organic and have benefits towards the health for their children. The CEO, being a parent herself, managed to tap accurately into the market and relate to the consumers on a personal level.
Piccolo has gained a considerable amount of popularity as consumers want to buy products that are organic and have benefits towards the health for their children. The CEO, being a parent herself, managed to tap accurately into the market and relate to the consumers on a personal level.
Scope
- Piccolo appropriately recognized and filled the gap in the market for 100% organic baby food products.
- Inspired by the Mediterranean and the CEO’s personal history, it gives consumers a wide variety of healthier alternatives.
- Brands need to acknowledge changes in consumer behavior and make them relevant and actionable in the industry.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Piccolo
