The global red rice market was valued at $2,915.0 million in 2020, and is projected to reach $4,110.9 million by 2030, registering a CAGR of 3.5% from 2021 to 2030. The rakthashali segment was the highest contributor to the market, with $1,299.2 million in 2020.
Red rice is a rice which has red color due to anthocyanin content in the rice. Red rice is a common favorite, especially among the regular white rice eaters that are looking for a much healthier alternative. The red bran layer contains 95% of the minerals and dietary fiber of the whole rice which contains Iron, Zinc Potassium Sodium, Manganese and so forth. The inner white portion contains predominantly carbohydrate and proteins.
Red rice industry is still at nascent stage in various developing economies such as India, Middle East countries, and Some South-East Asian countries. Red rice is also called as weedy rice as it persists as a weed in fields. Red rice contains iron, carbohydrates, zinc, protein, fat, fiber and potassium. Red rice is a source of anti-oxidant which helps consumer accelerate its wound healing and maintain body’s defense mechanism.
Expansion of the fast food industry & restaurants and rapid growth in the population are the key factors that drive the growth of the red rice market. Red rice is among the favorite cereals of a large portion of the population worldwide, which, in turn, increases the consumption of red rice, thereby augmenting the growth of the red rice market. The presence of polyphenols is the major reason for the wide-scale consumption of Red Rice. Along with consumption from health-conscious people, athletes and people who follow rigorous exercise schedules consume Red Rice instead of Unpolished or Brown Rice. This has resulted in increased use of Red Rice by the Sports and Nutraceuticals Industry.
On the contrary, lack of irrigational facilities in many developing countries creates a challenge for red rice production. Along with this, consumers have reduced the consumption of red rice, as the daily consumption of white rice in excess may increase the risk of type 2 diabetes and obesity.
The outbreak of the COVID-19 pandemic has negatively affected the red rice market. Sales of products has witnessed significant decrease due to disruption in supply chain across the globe. Disruption of the supply chain, halt in the export-import activities, and loss of labor are the major problems faced by the global red rice market.
KEY PLAYERS operating in the global red rice market are adopting product launch and acquisition as their key development strategies to cater to the increase in requirement of customer. Acquisition would help the companies to share technological requirement for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share.
The report segment the red rice market on the basis of product type, nature, distribution channel, and region. By product type, it is divided into Rakthashali, Thai Red Cargo rice, Bhutanese red rice, and others. On the basis of nature, the market is split into organic and conventional. Based on distribution channel, the market is segmented into supermarket & hypermarket, specialty store, municipal corporation stores, convenience Stores, specialty store, and online stores & others. The market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in this report include Lotus Foods, Inc, Urmatt Ltd, Ceylon Pure, Wuhan Jiacheng Biotechnology Co. Ltd, Lundberg Family Farm, Woodland Foods, Inc, The Kruger Co, Mars, Inc, Riviana Foods, Inc, and Fabrar Liberia, Inc.
Red rice is a rice which has red color due to anthocyanin content in the rice. Red rice is a common favorite, especially among the regular white rice eaters that are looking for a much healthier alternative. The red bran layer contains 95% of the minerals and dietary fiber of the whole rice which contains Iron, Zinc Potassium Sodium, Manganese and so forth. The inner white portion contains predominantly carbohydrate and proteins.
Red rice industry is still at nascent stage in various developing economies such as India, Middle East countries, and Some South-East Asian countries. Red rice is also called as weedy rice as it persists as a weed in fields. Red rice contains iron, carbohydrates, zinc, protein, fat, fiber and potassium. Red rice is a source of anti-oxidant which helps consumer accelerate its wound healing and maintain body’s defense mechanism.
Expansion of the fast food industry & restaurants and rapid growth in the population are the key factors that drive the growth of the red rice market. Red rice is among the favorite cereals of a large portion of the population worldwide, which, in turn, increases the consumption of red rice, thereby augmenting the growth of the red rice market. The presence of polyphenols is the major reason for the wide-scale consumption of Red Rice. Along with consumption from health-conscious people, athletes and people who follow rigorous exercise schedules consume Red Rice instead of Unpolished or Brown Rice. This has resulted in increased use of Red Rice by the Sports and Nutraceuticals Industry.
On the contrary, lack of irrigational facilities in many developing countries creates a challenge for red rice production. Along with this, consumers have reduced the consumption of red rice, as the daily consumption of white rice in excess may increase the risk of type 2 diabetes and obesity.
The outbreak of the COVID-19 pandemic has negatively affected the red rice market. Sales of products has witnessed significant decrease due to disruption in supply chain across the globe. Disruption of the supply chain, halt in the export-import activities, and loss of labor are the major problems faced by the global red rice market.
KEY PLAYERS operating in the global red rice market are adopting product launch and acquisition as their key development strategies to cater to the increase in requirement of customer. Acquisition would help the companies to share technological requirement for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share.
The report segment the red rice market on the basis of product type, nature, distribution channel, and region. By product type, it is divided into Rakthashali, Thai Red Cargo rice, Bhutanese red rice, and others. On the basis of nature, the market is split into organic and conventional. Based on distribution channel, the market is segmented into supermarket & hypermarket, specialty store, municipal corporation stores, convenience Stores, specialty store, and online stores & others. The market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in this report include Lotus Foods, Inc, Urmatt Ltd, Ceylon Pure, Wuhan Jiacheng Biotechnology Co. Ltd, Lundberg Family Farm, Woodland Foods, Inc, The Kruger Co, Mars, Inc, Riviana Foods, Inc, and Fabrar Liberia, Inc.
KEY MARKET benefits for stakeholders
- The study provides an in-depth analysis of the global red rice market, with current and future trends to explain the imminent investment pockets in the market.
- Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding drivers, restraints, and opportunities with impact analysis.
- A quantitative analysis of the current market and estimation for the same from 2020 to 2030 is provided to showcase the financial competency of the market.
- Porter’s Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
- Competitive intelligence highlights the business practices followed by the leading market players across various regions.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: RED RICE MARKET, BY PRODUCT TYPE
CHAPTER 5: RED RICE MARKET, NATURE
CHAPTER 6: RED RICE MARKET, DISTRIBUTION CHANNEL
CHAPTER 7: RED RICE MARKET, BY REGION
CHAPTER 8: COMPETITION LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Lotus Foods Inc
- Urmatt Ltd
- Ceylon Pure
- Wuhan Jiacheng Biotechnology Co. Ltd
- Lundberg Family Farm
- Woodland Foods Inc
- The Kruger Co
- Mars Inc
- Riviana Foods Inc and Fabrar Liberia Inc
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 283 |
| Published | October 2021 |
| Forecast Period | 2020 - 2030 |
| Estimated Market Value ( USD | $ 2915 million |
| Forecasted Market Value ( USD | $ 4110.9 million |
| Compound Annual Growth Rate | 3.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 9 |
