The global enotourism market was valued at $8,653.4 million in 2020, and is projected to reach $29,593.4 million by 2030, registering a CAGR of 13.6% from 2021 to 2030.
Enotourism is a developing subset of the travel and tourism industry. In fact, it is currently the fastest growing segment of the travel industry, generating billions of dollars each year. Enotourism is a fast-expanding industry that is projected to expand in future years.
Enotourism is a means of expanding the wine business; it is an opportunity to diversify the business. It is also a method of increasing the value of wine, which is the main product of the company. Enotourism benefits wineries in a variety of ways, including increased profitability and sales, improved brand reputation, and product quality. These factors help boost organizational competitiveness.
Enotourism may also help educate customers and consumers about wine. Some wineries consider enotourism as a potential business opportunity, even if this activity/segment is of secondary or tertiary importance to the company. In contrast, some wineries derive very little direct benefit from enotourism, if any at all.
Increase in the wine tourism awareness and a large number of visitors to vineyards are the primary drivers of the enotourism market growth. Enotourism allows for the exploration of new places, the opportunity to socialize with the local community, and participation in wine tasting activities. Enotourism primarily caters to tourists who wish to explore remote, to visit natural, unknown vineyard locations.
The COVID-19 outbreak has caused global disruption, restricting movement and, as a result, decreasing domestic and international travel. Enotourism in countries with a large number of wineries and vineyards is severely affected. The tours and travel companies were shut down which greatly impacted the sales and revenue of the enotourism market.
Europe is an excellent destination for wine tourists, and there is an increase in the number of visitors to wineries. Enotourism activity is now widespread in Portugal, due to the strong cultural tradition of wine growing of the country and the number of wine companies investing in enotourism. It is also a strategic product for the development of tourism in Portugal. Portugal has 11 wine routes, which are spread across 12 wine-producing regions. The European Union's "Dyonisios" program began implementing these routes in 1993.
The enotourism market is segmented on the basis of tour type, traveler type, age group and region. On the basis of tour type, the market is categorized as private guided tours and self-guided tours. As per traveler type, the enotourism market is divided into solo and group. On the basis of age group, the enotourism market is segmented as generation X, generation Y, and generation Z. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Italy, France, Spain, Germany, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, and the rest of LAMEA).
The major players operating in the global enotourism market include290 Wine Shuttle, A Great Oregon Wine Tour, Arblaster and Clarke Wine Tours, Bulgaria Wine Tours, Burdick Vineyard Tours, California Wine Tours, Cloud Climbers Jeep and Wine Tours, Discover Texas Wine Tours, Grape Escapes Wine Tours, and Iowa Wine Tours Inc.
Enotourism is a developing subset of the travel and tourism industry. In fact, it is currently the fastest growing segment of the travel industry, generating billions of dollars each year. Enotourism is a fast-expanding industry that is projected to expand in future years.
Enotourism is a means of expanding the wine business; it is an opportunity to diversify the business. It is also a method of increasing the value of wine, which is the main product of the company. Enotourism benefits wineries in a variety of ways, including increased profitability and sales, improved brand reputation, and product quality. These factors help boost organizational competitiveness.
Enotourism may also help educate customers and consumers about wine. Some wineries consider enotourism as a potential business opportunity, even if this activity/segment is of secondary or tertiary importance to the company. In contrast, some wineries derive very little direct benefit from enotourism, if any at all.
Increase in the wine tourism awareness and a large number of visitors to vineyards are the primary drivers of the enotourism market growth. Enotourism allows for the exploration of new places, the opportunity to socialize with the local community, and participation in wine tasting activities. Enotourism primarily caters to tourists who wish to explore remote, to visit natural, unknown vineyard locations.
The COVID-19 outbreak has caused global disruption, restricting movement and, as a result, decreasing domestic and international travel. Enotourism in countries with a large number of wineries and vineyards is severely affected. The tours and travel companies were shut down which greatly impacted the sales and revenue of the enotourism market.
Europe is an excellent destination for wine tourists, and there is an increase in the number of visitors to wineries. Enotourism activity is now widespread in Portugal, due to the strong cultural tradition of wine growing of the country and the number of wine companies investing in enotourism. It is also a strategic product for the development of tourism in Portugal. Portugal has 11 wine routes, which are spread across 12 wine-producing regions. The European Union's "Dyonisios" program began implementing these routes in 1993.
The enotourism market is segmented on the basis of tour type, traveler type, age group and region. On the basis of tour type, the market is categorized as private guided tours and self-guided tours. As per traveler type, the enotourism market is divided into solo and group. On the basis of age group, the enotourism market is segmented as generation X, generation Y, and generation Z. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Italy, France, Spain, Germany, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, and the rest of LAMEA).
The major players operating in the global enotourism market include290 Wine Shuttle, A Great Oregon Wine Tour, Arblaster and Clarke Wine Tours, Bulgaria Wine Tours, Burdick Vineyard Tours, California Wine Tours, Cloud Climbers Jeep and Wine Tours, Discover Texas Wine Tours, Grape Escapes Wine Tours, and Iowa Wine Tours Inc.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of current trends, estimations, and dynamics of the global enotourism market from 2021 to 2030 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as global market, key players, market segments, application areas, and growth strategies.
KEY MARKET SEGMENTS
By Tour Type
- Private guided tours
- Self-guided tours
By Traveler Type
- Solo
- Group
By Age Group
- Generation X
- Generation Y
- Generation Z
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Italy
- France
- Spain
- Germany
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Argentina
- Rest of LAMEA
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ENOTOURISM MARKET, BY TOUR TYPE
CHAPTER 5: ENOTOURISM MARKET, BY TRAVELER TYPE
CHAPTER 6: ENOTOURISM MARKET, BY AGE GROUP
CHAPTER 7: ENOTOURISM MARKET, BY REGION
CHAPTER 8: COMPETITION LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- 290 Wine Shuttle
- A Great Oregon Wine Tour
- Arblaster and Clarke Wine Tours
- Bulgaria Wine Tours
- Burdick Vineyard Tours
- California Wine Tours
- Cloud Climbers Jeep and Wine Tours
- Discover Texas Wine Tours
- Grape Escapes Wine Tours
- Iowa Wine Tours Inc
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 189 |
| Published | October 2021 |
| Forecast Period | 2020 - 2030 |
| Estimated Market Value ( USD | $ 8653.4 million |
| Forecasted Market Value ( USD | $ 29593.4 million |
| Compound Annual Growth Rate | 13.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
