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The real time bidding market is forecasted to grow by USD 15.6 billion during 2023-2028, accelerating at a CAGR of 21.8% during the forecast period. The report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation, improved targeting of audience, and increased popularity of social media inventory.
The real time bidding market is segmented as below:
By Type
- Open auction
- Invitation-only auction
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the real time bidding market covers the following areas:
- Real Time Bidding Market sizing
- Real Time Bidding Market forecast
- Real Time Bidding Market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global real time bidding market: ABB Ltd., Adobe Inc., Alphabet International GmbH, Beeswax, Criteo SA, Magnite Inc., Match2One AB, MediaMath Inc., Meta Platforms Inc., MOLOCO Inc., OpenX Technologies Inc., PubMatic Inc., Salesforce Inc., Simplifi Holdings Inc., Smaato Inc., Upsolver Ltd., Verizon Communications Inc., WPP Plc, X Corp., Xandr Inc., and Yandex NV.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing participation of overseas buyers."
According to the report, one of the major drivers for this market is the digital transformation.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ABB Ltd.
- Adobe Inc.
- Alphabet International GmbH
- Beeswax
- Criteo SA
- Magnite Inc.
- Match2One AB
- MediaMath Inc.
- Meta Platforms Inc.
- MOLOCO Inc.
- OpenX Technologies Inc.
- PubMatic Inc.
- Salesforce Inc.
- Simplifi Holdings Inc.
- Smaato Inc.
- Upsolver Ltd.
- Verizon Communications Inc.
- WPP Plc
- X Corp.
- Xandr Inc.
- Yandex NV
