Tourism Source Market Insight - Turkey (2021)

The publisher’s Tourism Source Market Insight: Turkey report provides a thorough insight into Turkey's domestic and outbound tourism market. The report looks at the profiles of Turkish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Turkish outbound travel market.

Key Highlights

• In 2020, Turkish travelers took 32.6 million domestic trips, representing 91.0% of total trips. The number of domestic trips fell by 58.3% YoY from 28.9 million in 2019 due to COVID-19 travel restrictions. Amid COVID-19 travel restrictions, international trips declined by 67.5% YoY in 2020 to just 3.2 million trips, representing just 9% of total trips taken in 2020. Going forward, outbound travel is set to rebound to reach 10.6 million trips by 2025, according to the publisher forecasts (CAGR 2016-19: 16.6%).
• According to the publisher’s Q3 2021 Consumer Survey, 75% of Turkish respondents reported that affordability is factor which determined where they go on holiday. In tandem, according to the publisher’s Q4 2021 Consumer Survey, 19% of Turkish respondents used a price comparison website the last time they booked a holiday, compared to the global average of 10%.
• Aligned with global travel trends, 70% of Turkish tourists typically take a sun and beach holiday, according to the publisher’s Q3 2021 Consumer Survey. This far exceeded the global average of 57%. This is followed by 66% of Turkish tourists typically take an eco holiday, the highest among all respondents and far above the global average (19%).
• Recommendations from friends and family is key to decide where to go on holiday. 58% of Turkish respondents reported this as being an influencing factor, according to the publisher’s Consumer Survey Q3 2021.
• According to the publisher’s Q4 2021 Consumer Survey, Turkish travelers were significantly less likely to have used an OTA the last time they booked a holiday when compared to the global average (24%). In fact, just 14% of Turkish respondents reported using an OTA.

Scope

• This report is part of the publisher's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into Turkey's outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in Turkey's regional and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Turkish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
• This report examines the impact of COVID-19 on Turkey's outbound and domestic tourism.