Egypt Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

This report is an analytical report which provides extensive and highly detailed current and future market trends in the Egyptian market.

The number of live births in Egypt declined by 17.3% during 2016-22, reaching 2.1 million in 2022. This resulted in a baby population of 6.7 million in 2022. The GDP of Egypt grew by 6.6% in 2022, owing to the recovering economic conditions, while consumer price inflation stood at 13.9%. Overall sales in value terms have increased in recent years with the sector registering a CAGR of 13.9% during 2016-22. In volume terms, sales declined in 2022 posting a negative CAGR of 1.3% during 2016-22. Baby milks remained the largest category in value terms with over 78.6% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Danone were the top two companies in 2022. Drugstores & pharmacies remained the leading distribution channel, accounting for 50% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Egypt. The market for baby food in the country is expected to grow in value terms during 2022-28, registering a CAGR of 12.9%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks increased from EGP1.5 billion ($153 million) in 2016 to EGP3.3 billion ($171.2 million) in 2022, at a CAGR of 13.6%.
• Baby cereals & dry meals volumes decreased from 2.69 million kg in 2016 to 2.47 million kg in 2022, declining at a negative CAGR of 1.4% during 2016-22.
• Value sales of the baby wet meals & other category increased from EGP153.8 million ($15.3 million) in 2016 to EGP430 million ($22.4 million) in 2022, registering a CAGR of 18.7%.
• During 2016-22, per capita expenditure on baby drinks grew by 54.5% in current price terms and decreased by 22.7% in constant price terms.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.