The India Automotive Sunroof Market is expected to register a CAGR of 17.6%.
The automotive sunroof market in India is primarily driven by the increasing demand for convenience features and rise in sales of luxury cars over the past few years. Earlier, sunroofs in cars were offered as standard only in the top end variants of luxury cars such as Audi, BMW, Volvo, Jaguar, and Mercedes-Benz. The demand for passenger cars has increased and shift of customer preference from a basic car to a car that hosts a wide range of convenience features has been observed. This has created competition between the production makes which led to OEMs offering sunroof as standard in mid-segment cars.
The passenger car market in India has witnessed several new launches since 2018. This trend has continued as the industry has also witnessed new OEMs establishing their facilities in the country and offering attractive vehicles at affordable prices. For instance, the Chinese legend Morris Garage has launched its first model for the Indian market, the Hector. This vehicle has several first in segment features which also includes a panoramic electric-sunroof that can be opened and closed by voice commands. Kia, another player entering the Indian market has also offered sunroof as standard in the Seltos, which was unveiled in July and will be launched in August.
In the light of all these events, the demand for sunroof is increasing over the forecast period.
Key Market Trends
Decreasing Passenger Car Vehicles During H1 2019
Passenger car sales in India constitute to about 66% of the automotive industry followed by utility vehicles and vans. For the very first time in almost two decades, the passenger car sales in the country has witnessed a huge slump during Jan 2019 - June 2019.
During the first quarter of FY2020, the passenger vehicle segment has registered a 18.42% decline in sales accounting to 712,620 units as compared to 873,490 units sold during Q1 2018.
Leading automakers such as Maruti Suzuki, Hyundai, Tata Motors, Honda and Mahindra had decreased sales during this period. Manufacturers are forced to cut productions to adjust the demand by managing inventory.
There are several factors due to the decrease in sales, but primarily due to general elections, low finance availability, decline in rural demand and increase in insurance costs. Automakers have focused on inventory correction starting from March 2019.
In addition to this, the auto industry is currently undergoing new emission and safety norms. The government of India has made mandate that all the vehicles sold from April 2020 should comply the BS-VI emission norms and vehicle manufactured from April 2018 have Driver Side Airbag, Driver & Passenger Seat belt reminder and Reverse Parking Sensors.
As a result of inventory correction methodologies adopted by OEMs, the retail numbers have increased slightly (although observing a decline of 1.93%) during April to June this year as compared to 2018.
However, the political stability of the re-elected government, road and infrastructure development projects in pipeline, shift towards BS-VI are expected to increase the passenger car sales over the next few years. Also, new players such as Kia and Morris Garage already planned the product lineup for Indian market and PSA Group planning to enter the market are also expected to contribute to the growth in passenger car sales.
OEMs Providing Sunroof as Standard
Being home to the world’s largest youth population and high rate of automotive aftermarket customization trends among automotive enthusiasts, the market for automotive sunroof is highly prolific in India. India has emerged as an automotive manufacturing hub for the western automotive giants. Large population, large number of white collar public, higher spending rates on luxury cars are some of the major driving factors for the sunroof market in the country.
Over the past five years, the sales of sedan, luxury and premium cars in the country grew exponentially, opening up the market for the sunroof industry. Unlike in the western world, even C-segment sedans in the country are being introduced with optional sunroof variants.
Recently, Hyundai announced its offering of sunroof for the Creta, Verna, Elantra, and Tucson models. Honda made an inbuilt sunroof available for its C-segment Sedan City. Volkswagen and Skoda are offering sunroof as a standard for their premium sedans, Passat and Superb, respectively. Big companies, such as Audi, BMW, Mercedes, Jaguar, and Volvo are offering sunroof as optional for entry segment sedans and as a standard for high-end models.
Automakers are making sunroof a standard offering, which is a clear indication of higher demand for sunroof systems in the country. It is estimated that over 25% of the population now prefers to own a car with sunroof, rather than one without. Aftermarket installation of sunroofs is on the rise in the country.
The market is quite small at present; however, this is expected to change during the forecast period. The popularity for sunroofs in the country is poised to grow exponentially with higher consumer luxury spending, burgeoning economy, and large population in the country.
Competitive Landscape
The India automotive sunroof market has been a dominated by very few players that include Webasto, Inalfa, and Inteva products. Due to high profitability of the market, these major players focus on the acquisition of small regional players for a higher penetration into the regional markets.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
This product will be delivered within 2 business days.
Table of Contents
Methodology
LOADING...
