The North America feed phytogenic market is projected to register a CAGR of 3.3% during the forecast period 2020-2025. Feed phytogenics are a group of natural growth promoters derived from essential oils, herbs and species and plant extracts. These additives help in increasing the feed intake, act as a stimulant to digestion, provide immunity and stimulate bone and muscle development. There has been an increase in high quality feed production due to the industrialization of meat production. Growing prevalence of diseases such as swine flu, mad cow disease, bird flu and listeriosis have increased the concern to use additives in animal feed to maintain the wellbeing of farm animals. This is acting as a driver to the phytogenics market.
Key Market Trends
Increase in Industrialized Livestock Production
The livestock sector saw significant changes with an increased demand for meat products in the market. Livestock farmers are concerned with disease outbreaks like swine flu, bird flu and other mouth and foot infections. These disease outbreaks tend to reduce the quality and safety of meat consumed. Adding phytogenics to the feed help in improving the immunity of farm animals. The United States is the major exporter of meat to Mexico, Canada, South Korea, and Middle East countries according to the International Trade Centre in the year 2019. To maintain the quality of meat and the demand for meat in the country, addition of phytogenics is necessary. The market is driven by the growth potential of Canadian and Mexican regions. Increasing population and increasing disposable income among consumers is responsible for the greater demand for additives in Mexican market. Growing protein intake among health-conscious consumers has resulted in increased meat intake among consumers. Increasing investment by government towards agriculture to combat the growing demand for food is likely to boost the market.
Increased Organic Consumption
Antibiotics are used as growth promoters among livestock. These antibiotics are harmful for humans and environment. Phytogenics act as an alternative to antibiotics. The increasing demand for organic food products including meat among the population in North America is driving the phytogenics market. The enhanced living standards and awareness about health benefits from organic food products have fuelled the market. According to Organic Industry Survey by Organic Trade Association, United States organic market recorded a sale of USD 52.5 billion in 2018. Of this, organic food sales reached USD 47.9 billion in 2018. The change in consumer preferences, especially millennials, have expanded the organic market in United States. They tend to seek products with integrity. People have turned to organic diary and egg products as a trusted clean product free of antibiotics, synthetic hormones and chemical. As per Organic Trade Association, organic egg sales in United States grew by 9.3% in 2018. Hence the increased organic consumption in the region is anticipated to drive the feed phytogenics market during the forecast period.
Competitive Landscape
The feed phytogenics market in North America is highly fragmented with the presence of small and medium players in the domestic segment and few international players competing in the global market. The major players in the market are Biomin, Delacon Biotechnik, Danisco, Pancosma SA, and Igusol. The companies have adopted strategies of mergers and acquisitions, extensive research and development investments and other partnerships to grow in the market. The launch of Digestarom DC in 2018 by Biomin to expand the phytogenic portfolio with new combinations of plant derived bioactive properties to enhance growth of livestock.
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