South America Ready to Drink Tea Market is projected to grow at a CAGR of 3.8% during the forecast period (2020 - 2025).
Key Highlights
- Consumption of RTD teas has witnessed a rising trend owing to the convenience and a healthy alternative to other ready-to-drink beverages on the market. In addition, the launch of new flavored teas, such as lemon and peach, has boosted the market growth in the South American region
- Healthy hydration refers to the ability of RTD tea of providing instant refreshment and mild stimulating benefits that are not considered detrimental, which is otherwise the case with coffee and other energy drinks. This shift in portfolios is enabling brands to address new consumer segments and rebrand the carbonates landscape with a healthier, functional beverage alternative.
Key Market Trends
Supermarket/ Hypermarket is the Most Preferred Sales Channel
The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD tea manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. Consumers prefer purchasing the food & beverage products through supermarkets, as it serves as a platform with the availability of all the products in one place, which saves time and energy. The supermarket/hypermarket chains are searching for new ways to increase sales through their channels. Discount offers, lending new attractive look to the products and making brochures are some of the techniques being adopted to increase sales.
Brazil Dominates the Market
Despite the unstable economic scenario faced by the country in the last few years, still, RTD tea has shown resilience in volume growth terms. This performance has been achieved mainly through constant innovation, either in terms of new brands entering the market, new flavors being launched, or changes in pack size/type. Brazilian manufacturers are investing in specialist tea shops. One of the most important ones is TeaShop, a Spanish chain that already runs 34 stores in the country. Manufacturers are also focusing on expanding the product portfolio by introducing innovative products with new flavors. For instance, Suivie, for example, launched a version with jabuticaba fruit, apple, and ginger.
Competitive Landscape
South America ready to drink tea market is consolidated and the market is growing and is dominated by key players such as The Coca-Cola Company, PepsiCo, Dr. Pepper Snapple Group Inc., and Arizona Beverages USA. The major players have the geographical reach and an extensive distribution channel, which gives them an upper hand over other manufacturers. The players also revel in competitive advertising through various promotional channels.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
This product will be delivered within 2 business days.
Table of Contents
Methodology
LOADING...
