China sports drink market is projected to witness a CAGR of 4.76% in the forecast period (2020-2025).
Key Highlights
- Advertising linked to high-profile sports events are the main drivers of the Chinese sports drink market. The strategy resonates with young consumers who are the main target group for the sports drink industry. The number of consumers participating in sporting activities for fitness reasons also drives the demand for sports drinks.
- Moreover, consumers are nowadays getting increasingly aware of the composition of products, which has triggered the popularity of clean labeled sports drinks in the country. With the rising health concern in the country, there has been an increased demand for nutrition filled, low-calorie sports drink made from natural ingredients such as stevia as a healthier sugar alternative.
Key Market Trends
Growing Popularity of Fitness Management Programs
Rising adoption of sports drinks, by lifestyle users and casual users, owing to the rise in the importance of pre-workout and post-workout supplements, is expected to drive the growth of the market in the years to come. Chinese consumers are getting influenced toward supplementation and are investing heavily in fitness. Convenience in the consumption of sports drinks, such as ready-to-drink products with recognizable ingredients and advanced formulation, is the key to success for the developing landscape in the region.
Escalating Demand For Functional Beverages in the Country
The market for functional beverages is increasing at a fast rate, as consumers are paying more attention to staying healthy. In the developed markets, beverages are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The country is strongly influenced by consumer's focus on protein, wellness, natural, and ‘free from’ trends. The consumer segments driving the growth of the market include aging consumers looking for vitality, millennials who are willing to try new products with wellness benefits, and busy consumers seeking ‘quick health".
Competitive Landscape
The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives, so as to make their product unique among the existing products. Some of the major players in the china sports drink market include AJE Group, PepSico Inc, The Coca-Cola Company, Lucozade, DANONE, Staminade, among others.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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