The Middle East and Africa Advanced Driver Assistance Systems (ADAS) Market is expected to register a CAGR greater than 11.19% during the forecast period (2020 - 2025).
The Middle East and Africa ADAS market are expected to reach USD 3.17 Billion by 2025. The demand for Advanced Driver Assistance Systems (ADAS) is growing in the world and Middle- East due to rising affordability and government regulations promoting intelligent systems to assist the driver and improve safety.
Such systems can provide information about traffic, congestion levels, blockage of roads, monitoring, warning, braking, and steering tasks, which is primarily fueled by regulatory and consumer interest in safety applications that protect drivers and reduce accidents. Another factor driving the ADAS market is the demand for the rise in luxury car sales and improved results in the downfall in the number of accidents due to drivers' distraction.
The Middle East and Africa nations are one of the highest importers of automobiles and high-tech associated with the cars. Saudi Arabia, UAE, Qatar, and South Africa, its customers, adopt the ADAS market over the last five years. Growing population, developed infrastructure, and transportation and improved economy are a few of the factors for this rapid growth in ADAS cars.
Key Market Trends
Government Regulations And Stricter Policies For Safety Roads
The age of ADAS equipped cars due to the recent advancements in technology and tech-savvy modern demands for drivers as well as passengers will be the main driving factor. Environmentally friendly vehicles like electric vehicles (EVs) with the inclusion of Advanced Driver Assistance Systems (ADAS) are being adopted as the industry moves toward eco-friendly solutions.
By 2025, due to the growing demand for increased regulation norms by all the government for safety and environmental reasons, companies will see a rise in demand for mandatory features for cars to be equipped with an ADAS system for all upcoming vehicles.
ADAS will fit cars with features like the electronic stability control, alcohol interlocks for repeat offenders and fleet drivers, anti-lock braking for motorcycles and event, and journey data. Countries like Saudi Arabia recently lifted a ban on women from driving vehicles, increasing the demand for car ownership.
Saudi Arabia And UAE Are Expected To Witness A Massive Growth In The ADAS Market
Rise in population, especially in larger cities like Cairo Istanbul Tehran, Riyadh and Dubai, unavailability of space, climate change, and the rising taxes, have all resulted in people drawn towards sustainability. The Middle East and Africa is a growing economy with improved infrastructure and road transport system. With the Middle East region adopting advanced technology gulf cooperation council (GCC) countries remain the leaders in the adoption of smart technologies.
One such example is the implementation of driverless cars powered by solar energy at Abu Dhabi that eventually led to the penetration of autonomous vehicles with ADAS technology in the Middle East region. Moreover, the Great Pyramids and the Grand Egyptian Museum resulted in Egypt's tourism market to become the fastest growing in North Africa. Also, FIFA World Cup 2022has resulted in improved stadium and metro-project in Doha and Qatar's. Saudi Arabia has also made the initiative to establish its country as a major hub for tourism.
Dubai in the United Arab Emirates has one of the most advanced smart transport technologies. Its growing infrastructure and with advancements in AI and IoT and with ever-growing dependence, the demand for automobiles will grow towards the ADAS technology.
Competitive Landscape
The Middle East and Africa ADAS is fragmented with international and regional players such as Autoliv AB, Bosch Group, and Continental AG. As the demand for ADAS is growing in the region, the infotainment manufacturers are trying to have the edge over its competitors by making joint-ventures, partnerships, launching new products with advanced technology.
For instance, in 2019 Hyundai Mobisa and US-based Velodyne LiDAR is set to launch a new lidar-based advanced driver assistance system (ADAS) for autonomous vehicles in Dubai. The new ADAS solution combines Velodyne’s lidar technology with Hyundai Mobis’ cognitive software. In the Middle East and Africa market RADAR, LiDar, and Cameras are the most significant segments. Of all the three, LiDAR sensors have the largest market since It can scan an area in 3-D to produce high-resolution maps of the surrounding locations.
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