The Saudi Arabia home textile industry is popular in the world because of its association with heritage and its dependence on handicrafts in addition to its association with the Hajj and Umrah season in selling.
Development in end-user segments, for instance, residential and commercial (hospitality), together with the increasing attentiveness regarding altering inclinations of home-based interior decoration is expected to motivate the home textiles industry in Saudi Arabia. The increasing rate of urbanization and improved quality of living are responsible for the growing demand for home textiles like beddings, bed sheets, towels, blankets, and covers.
Growing real estate market and improving standards of living have resulted in increased spending on home decoration and interior. This is also projected to be one of the key factors augmenting market growth over the forecast years. In addition, changing trends in home furnishing is expected to boost the market growth further.
Key Market Trends
Online Distribution Channel is Expected to Grow Fast
E-commerce is one of the fastest-growing segments of the retail markets in Saudi Arabia. Online shopping is growing its importance, although take-up varies significantly by region in the country.
Recent surveys reveal that the population of the KSA is relatively young and growing, with a preference for high-end brands. In 2011, the median age in the country was only 26, with 30% of the population 14 years of age or younger. This has impacted the way the textile industry has developed within the Kingdom.
The adoption of western culture is expected to propel market growth. Moreover, rising awareness about the benefits and comfort of these stylish home textiles will also contribute to the market development. The top e-commerce website in Saudi Arabia for home textiles is Amazon.
Bed Linen Segment is Expected to Grow Fast
Bed Linen includes pillow covers, bed covers, bed sheets, and duvet cover. Bed Linen accounted for the highest market share and this is primarily due to the increasing consumer preference for quality over brands.
Saudi Arabia is one of the largest home textile (especially, bed linen) exporters in the Middle East. Favorable economic conditions and trade equations have led to the growth and development of the home textile segment in Saudi Arabia.
In general, the home textile market seems promising. Growth of end-use sectors like housing, hospitality, office spaces, and healthcare has ignited interest in home textiles among consumers. The construction of luxury hotels is expected to drive the demand of home textiles in the region, as more hotels are getting constructed the bed linen/bedspreads segment demand from these hotels will rise. High quality of bedding sheets, towels, pillows, etc. will be demanded by hotels in order to provide good ambiance and experience to serve its customers.
Competitive Landscape
The Saudi Arabia home textile market is competitive in nature with several small, medium and large players in the region. Manufacturers in the region are adopting new technologies and using new innovative methods such as 3-D cotton textiles and other materials like nylon, synthetic fibers to attract consumers in the market. Players are also adopting for the use of recycled and sustainable materials that are cost-effective and use fewer natural resources.
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