The United States Frozen Yogurt Market is projected to register a CAGR of 3.69% during the study period (2020-2025).
Key Highlights
- Changes in lifestyle, increased expenditure on food and beverages, and increasing preference for sweet indulgence are the factors driving the market for frozen yogurt, as manufacturers are expanding their product portfolios with rich texture, exotic flavors, and premium assortments.
- Moreover, there is a rise in health-conscious consumers, which in turn, has boosted the demand for frozen yogurt, as it has various health benefits, like improved digestion, enhanced immune function, and reduced risk of several diseases, including obesity.
- The opportunity also leads to the increasing popularity of low-fat frozen yogurt. The introduction of innovative varieties of yogurt in a range of flavors and regional tastes is expected to lay out numerous options.
Key Market Trends
Growing Demand for Non-Dairy Frozen Yogurt
The demand for dairy-free frozen yogurt is increasing due to the increasing lactose intolerant population across the country. It was noted that more than a quarter of the US population is lactose intolerant. Such consumers choose plant-based foods due to health issues. People across the country are increasingly shifting from dairy to non-dairy products because of the increased availability and knowledge of these products and the increasing number of people becoming allergic to dairy products or altering their dietary habits into vegan eating habits. Therefore, this factor drives the demand for non-dairy frozen yogurt consisting of almonds, coconuts, and soy.
Sustainable Packaging Trends Driving the Market
In United States, there is a rise in demand for sustainable/eco-friendly packaging for various packaged food products. Sustainable packaging not only plays an important role in increasing the shelf life of the products but also reduces the adverse effect on the environment. For instance, Moyo Frozen Yogurt will revitalize its packaging strategies with foopaktm Bio Natura compostable paperboard. Moyo Frozen Yogurt will source its sustainable packaging, including cups and paper goods, to serve frozen yogurt, from APP’s strategic partner, Paptech. These types of packaging are expected to gain popularity across the United States.
Competitive Landscape
The market studied is consolidated with the major four players, namely Unilever, Dairy Farmers of America Inc., Danone, and Wells Enterprise Inc., occupying a significant share. The players are introducing more offerings to grab the consumer attraction, in terms of product ingredients and pricings. Moreover, players, such as HP Hood LLC, are expanding their production units with the latest technology intact in their production units to increase their production of various kinds of yogurts manufactured by the company.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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Table of Contents
Methodology
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