The home textiles market in North America is witnessing strong growth on account of factors such as sustained improvement in employment and rising disposable income. The real personal expenditure on household linen products is increasing exponentially with bed and kitchen linen witness the highest growth. North America also exports home textiles to emerging destinations such as Eastern Europe and the Middle East.
Furthermore, the rise in the construction of new buildings and an increase in single-person households in the region is also catalyzing the demand for home furnishings such as home textiles as consumers are seeking replacement products for their new living spaces. Even in the commercial sector, hotels and resorts and restaurants are showing a rising inclination towards innovative home décor products such as bed textiles which is further fuelling the demand for home textiles.
One of the recent trends is increasing demand for digitally printed home textiles and manufacturers are concentrating to introduce new products in innovative ways which will propel the demand for home textiles further in the country. For instance, New Saga Home Textile, came up with bed-in-a-bag concept which includes a complete set of textiles needed for the bedroom such as comforter, sheet set, pillowcases, dust ruffle, etc
Key Market Trends
Increasing Demand for Kitchen Linen Products in North American Countries
The home textiles industry in the region is witnessing a rising demand for kitchenware and kitchen related linens, due to the rapidly increasing and beautiful variety of kitchen and table linen being offered in the region which includes tablecloths, table runners, napkins, table mats, aprons, and mittens. Some of the commonly preferred fabrics for kitchen and table linen in the region include cotton which is very popular and has a very steady demand, followed by polyester fabrics, cotton blends with linen, organza, and poly-tissue. The customer's preferences for the total designs of kitchen and table linen alter with the changing seasons or festivals.
The constant demand for seasoned kitchen and table linens fuels the American trend of outsourcing large quantities in the same style and color is widespread however, the designs of the linen vary product-wise. Some of the prominent design trends which are increasing the attractiveness of these linens include multicolored bold stripes and embroidery, and patchworks which can be spotted in napkins, runners and table covers
United States Emerging as a Prime Market for Home Textiles
The rising inclination towards upgrading the interior of the households along with increasing demand for decorative home textile products in the United States is fuelling the growth for home textiles in the country. There is an increasing preference for eco-friendly products such as organic linen, bamboo, wool bedding, and natural silk.
The growing share of millennials among purchasers in the US has also led to the emergence of new purchase trends such as online shopping. E-commerce platforms are fuelling demand for home textiles in the country as online retailers offer a wide range of products from premium as well as international brands such as Amazon, Ikea, and Walmart. Demand for luxury linen is also increasing rapidly through online sales channels especially for bed and bath linen products.
Competitive Landscape
The North America home textile market is highly competitive with the presence of local as well as international players. The accelerating market growth momentum is offering immense business opportunities to the existing players and to make the most of the increasing home textile retail market size, players should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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