North America immune health supplements market is projected to grow at a CAGR of 5.6% during the forecast period, 2020 to 2025.
Key Highlights
- With a growing concern towards deteriorating healths, consumers are shifting toward healthier options, including food products fortified with vitamins and supplements to enhance nutrition and immunity. Furthermore, owing to a large part of the Vitamin B family, consumption of vitamin supplements is associated with a boost in energy levels, feelings of well-being, as well as a decrease in stress and anxiety. This alone makes it worth staying compliant with to the demand for immunity supplements that consist of both vitamins and minerals.
- The Omega 3 fatty acid segment is expected to register steep growth in the region, owing to the growing geriatric population, rising prevalence of lifestyle-related diseases, favorable government conditions encouraging the production of essential fatty acids, and easy availability of raw materials. Going further, the infant formula is likely to generate significant traction towards involving such fatty acids in its compositions.
Key Market Trends
Growing Preference for Good Health, leveraging supplement business
The business of supplements have been lucrative in the North American region, mostly in the U.S., as consumer preference towards being healthy, fit, and keeping healthcare cost in check are some of the underlying reasons. On top of the mentioned factors, Americans are more willing to spend a hefty amount on natural products that are organic, free of genetic modifications, and are enriched with vitamins and minerals.
According to a survey done by the Council for Responsible Nutrition (CRN) in 2019, reported that over 77% of Americans consume dietary supplements. The survey data clarified that the majority of both men and women over the age of 18 consume dietary supplements, and among all age groups, adults that fall under the age group of 35 to 54 are the highest consumer of dietary supplements at around 81%.
Herbals and Botanical Extracts have High Demand in the U.S
Botanical supplements are supplements derived from the root, flower, leaf, or seed of plants. They are increasingly being used across the region for dietary supplementation purposes. Across the United States, the growing prevalence of nutritional deficiencies and advantages associated with botanical supplements, over synthetic supplements, such as being considered safer with no adverse side-effects, and more affordability, are primarily driving the growth of this segment.
Herbal or botanical supplements have emerged as a popular complementary supplement to modern diets, as many consumers consider herbs and botanicals to be natural, and therefore, healthier and gentler than conventional supplements. Additionally, with the increased awareness toward mental health and wellness in the country, players like Throne Research are now offering botanical supplements for stress relief that are claimed to enhance mood, sleep, and mental focus.
Competitive Landscape
The North America immune health supplements market is fragmented and competitive, which has witnessed a strong demand for new products, products that encompassed the goodness of ingredients along with being natural, plant-based, and organic. Among the major players operating in this segment, companies are thriving for their market share with new product development as being one of the most adopted strategies followed by mergers & acquisitions and expansions.
Major players operating in the North America immune health supplements market are Amway Corp, Glanbia, Bayer AG, Himalaya Drug Company, and NOW foods among others.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
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