Despite ongoing innovation and regulatory turmoil in financial services over the past couple of decades, traditional banks have largely preserved their role in the financial ecosystem. Today, there are still thousands of branch-based banks and credit unions in the U.S., and competition from new, online-focused challengers has been limited. However, this may be changing as there is clearly a groundswell of new, well-funded competition emerging from “Challenger Banks.”
As more and more customers have grown dissatisfied with traditional banks, challenger banks have risen to the occasion. With no physical branches and lower overhead costs, these online- and mobile-only banks can offer better products with lower fees. For younger generations, these features are appealing. Millennials are two to three times more likely to switch banks than other generations.
Key Market Trends
Market Opportunity: Traditional Banks Raise Maintenance Fee
Traditional banks continue to raise fees while public trust remains questionable. A few incidents showcase the same. For example, on September 8, 2016, Wells Fargo admitted to having created 3.5 million fake accounts and agreed to pay USD 185 million in fines and penalties to regulators. Consumers paid USD 34.4 billion in overdraft fees in 2017. This was the highest since 2009. Monthly maintenance fees were up 8% compared to 2013, averaging over USD 13 a month. ATM fees were up 10.7% compared to 2013. The number of traditional banks offering free checking accounts is dropping. All these factors have paved the way for consumers to look for cheaper and better options in the form of challenger banks.
Total United States' Bank Deposits Were Rising
Total bank deposits in the United States summed up to 13.9 trillion USD in 2018. Despite the drop in the numbers of banks, total bank deposits have grown at 5% cagr from 1990 through 2018. Despite the drop in the number of accounts and savings product traction in traditional banks, the deposit growth in the overall banking system in the United States indicates the prominence gained by challenger banks.
Competitive Landscape
The report includes an overview of challenger banks operating across the region. We wish to present detailed profiling of a few major companies which cover product offerings, regulations governing them, their headquarters, and financial performance. Currently, some of the major players dominating the market are listed below.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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Table of Contents
Methodology
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