+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Fitness Tracker Market 2024-2028

  • PDF Icon

    Report

  • 182 Pages
  • August 2024
  • Region: Global
  • TechNavio
  • ID: 5531041
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The fitness tracker market is forecasted to grow by USD 67.80 billion during 2023-2028, accelerating at a CAGR of 19.95% during the forecast period. The report on the fitness tracker market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing adoption of fitness tracker in emerging countries, growing adoption of wearable devices, and increasing awareness about benefits of healthy lifestyle.

The fitness tracker market is segmented as below:

By Application

  • Running
  • Cycling
  • Heart rate tracking
  • Stress management
  • Others

By Distribution Channel

  • Online
  • Offline

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the increase in new product launches of fitness trackers as one of the prime reasons driving the fitness tracker market growth during the next few years. Also, increase in number of mergers and acquisitions and collaborations and increasing use of wearable devices in sports analytics will lead to sizable demand in the market.

The report on the fitness tracker market covers the following areas:

  • Fitness tracker market sizing
  • Fitness tracker market forecast
  • Fitness tracker market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading fitness tracker market vendors that include Alphabet Inc., Apple Inc., DO Technology Co. Ltd., Fossil Group Inc., Garmin Ltd., Hexoskin, Huawei Technologies Co. Ltd., Lenovo Group Ltd., Mensa Brand Technologies Pte Ltd., Moov Inc., Nike Inc., NURVV Ltd., Oura Health Oy, Samsung Electronics Co. Ltd., Sensoria Inc., Shenzhen Beienda Technology Co. Ltd., Sony Group Corp., Withings, Xiaomi Communications Co. Ltd., and Zepp Health Corp. Also, the fitness tracker market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Fitness Tracker Market 2018 - 2022
Historic Market Size - Data Table on Global Fitness Tracker Market 2018 - 2022 ($ million)
4.2 Application segment analysis 2018 - 2022
Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 Distribution Channel segment analysis 2018 - 2022
Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Application
6.1 Market segments
Chart on Application - Market share 2023-2028 (%)
Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
6.3 Running - Market size and forecast 2023-2028
Chart on Running - Market size and forecast 2023-2028 ($ million)
Data Table on Running - Market size and forecast 2023-2028 ($ million)
Chart on Running - Year-over-year growth 2023-2028 (%)
Data Table on Running - Year-over-year growth 2023-2028 (%)
6.4 Cycling - Market size and forecast 2023-2028
Chart on Cycling - Market size and forecast 2023-2028 ($ million)
Data Table on Cycling - Market size and forecast 2023-2028 ($ million)
Chart on Cycling - Year-over-year growth 2023-2028 (%)
Data Table on Cycling - Year-over-year growth 2023-2028 (%)
6.5 Heart rate tracking - Market size and forecast 2023-2028
Chart on Heart rate tracking - Market size and forecast 2023-2028 ($ million)
Data Table on Heart rate tracking - Market size and forecast 2023-2028 ($ million)
Chart on Heart rate tracking - Year-over-year growth 2023-2028 (%)
Data Table on Heart rate tracking - Year-over-year growth 2023-2028 (%)
6.6 Stress management - Market size and forecast 2023-2028
Chart on Stress management - Market size and forecast 2023-2028 ($ million)
Data Table on Stress management - Market size and forecast 2023-2028 ($ million)
Chart on Stress management - Year-over-year growth 2023-2028 (%)
Data Table on Stress management - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
7 Market Segmentation by Distribution Channel
7.1 Market segments
Chart on Distribution Channel - Market share 2023-2028 (%)
Data Table on Distribution Channel - Market share 2023-2028 (%)
7.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
7.3 Online - Market size and forecast 2023-2028
Chart on Online - Market size and forecast 2023-2028 ($ million)
Data Table on Online - Market size and forecast 2023-2028 ($ million)
Chart on Online - Year-over-year growth 2023-2028 (%)
Data Table on Online - Year-over-year growth 2023-2028 (%)
7.4 Offline - Market size and forecast 2023-2028
Chart on Offline - Market size and forecast 2023-2028 ($ million)
Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Chart on Offline - Year-over-year growth 2023-2028 (%)
Data Table on Offline - Year-over-year growth 2023-2028 (%)
7.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 France - Market size and forecast 2023-2028
Chart on France - Market size and forecast 2023-2028 ($ million)
Data Table on France - Market size and forecast 2023-2028 ($ million)
Chart on France - Year-over-year growth 2023-2028 (%)
Data Table on France - Year-over-year growth 2023-2028 (%)
9.10 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
9.11 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Chart on Japan - Market size and forecast 2023-2028 ($ million)
Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Chart on Japan - Year-over-year growth 2023-2028 (%)
Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
12.4 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
12.5 DO Technology Co. Ltd.
DO Technology Co. Ltd. - Overview
DO Technology Co. Ltd. - Product/Service
DO Technology Co. Ltd. - Key offerings
12.6 Fossil Group Inc.
Fossil Group Inc. - Overview
Fossil Group Inc. - Business segments
Fossil Group Inc. - Key news
Fossil Group Inc. - Key offerings
Fossil Group Inc. - Segment focus
12.7 Garmin Ltd.
Garmin Ltd. - Overview
Garmin Ltd. - Business segments
Garmin Ltd. - Key news
Garmin Ltd. - Key offerings
Garmin Ltd. - Segment focus
12.8 Huawei Technologies Co. Ltd.
Huawei Technologies Co. Ltd. - Overview
Huawei Technologies Co. Ltd. - Product/Service
Huawei Technologies Co. Ltd. - Key news
Huawei Technologies Co. Ltd. - Key offerings
12.9 Lenovo Group Ltd.
Lenovo Group Ltd. - Overview
Lenovo Group Ltd. - Business segments
Lenovo Group Ltd. - Key news
Lenovo Group Ltd. - Key offerings
Lenovo Group Ltd. - Segment focus
12.10 Mensa Brand Technologies Pte Ltd.
Mensa Brand Technologies Pte Ltd. - Overview
Mensa Brand Technologies Pte Ltd. - Product/Service
Mensa Brand Technologies Pte Ltd. - Key offerings
12.11 Nike Inc.
Nike Inc. - Overview
Nike Inc. - Business segments
Nike Inc. - Key news
Nike Inc. - Key offerings
Nike Inc. - Segment focus
12.12 NURVV Ltd.
NURVV Ltd. - Overview
NURVV Ltd. - Product/Service
NURVV Ltd. - Key offerings
12.13 Samsung Electronics Co. Ltd.
Samsung Electronics Co. Ltd. - Overview
Samsung Electronics Co. Ltd. - Business segments
Samsung Electronics Co. Ltd. - Key news
Samsung Electronics Co. Ltd. - Key offerings
Samsung Electronics Co. Ltd. - Segment focus
12.14 Sony Group Corp.
Sony Group Corp. - Overview
Sony Group Corp. - Business segments
Sony Group Corp. - Key news
Sony Group Corp. - Key offerings
Sony Group Corp. - Segment focus
12.15 Withings
Withings - Overview
Withings - Product/Service
Withings - Key offerings
12.16 Xiaomi Communications Co. Ltd.
Xiaomi Communications Co. Ltd. - Overview
Xiaomi Communications Co. Ltd. - Business segments
Xiaomi Communications Co. Ltd. - Key news
Xiaomi Communications Co. Ltd. - Key offerings
Xiaomi Communications Co. Ltd. - Segment focus
12.17 Zepp Health Corp.
Zepp Health Corp. - Overview
Zepp Health Corp. - Business segments
Zepp Health Corp. - Key offerings
Zepp Health Corp. - Segment focus
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Parent Market
Exhibits 11: Data Table on - Parent Market
Exhibits 12: Market characteristics analysis
Exhibits 13: Value Chain Analysis
Exhibits 14: Offerings of companies included in the market definition
Exhibits 15: Market segments
Exhibits 16: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 17: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 20: Historic Market Size - Data Table on Global Fitness Tracker Market 2018 - 2022 ($ million)
Exhibits 21: Historic Market Size - Application Segment 2018 - 2022 ($ million)
Exhibits 22: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
Exhibits 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits 24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits 25: Five forces analysis - Comparison between 2023 and 2028
Exhibits 26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 31: Chart on Market condition - Five forces 2023 and 2028
Exhibits 32: Chart on Application - Market share 2023-2028 (%)
Exhibits 33: Data Table on Application - Market share 2023-2028 (%)
Exhibits 34: Chart on Comparison by Application
Exhibits 35: Data Table on Comparison by Application
Exhibits 36: Chart on Running - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Data Table on Running - Market size and forecast 2023-2028 ($ million)
Exhibits 38: Chart on Running - Year-over-year growth 2023-2028 (%)
Exhibits 39: Data Table on Running - Year-over-year growth 2023-2028 (%)
Exhibits 40: Chart on Cycling - Market size and forecast 2023-2028 ($ million)
Exhibits 41: Data Table on Cycling - Market size and forecast 2023-2028 ($ million)
Exhibits 42: Chart on Cycling - Year-over-year growth 2023-2028 (%)
Exhibits 43: Data Table on Cycling - Year-over-year growth 2023-2028 (%)
Exhibits 44: Chart on Heart rate tracking - Market size and forecast 2023-2028 ($ million)
Exhibits 45: Data Table on Heart rate tracking - Market size and forecast 2023-2028 ($ million)
Exhibits 46: Chart on Heart rate tracking - Year-over-year growth 2023-2028 (%)
Exhibits 47: Data Table on Heart rate tracking - Year-over-year growth 2023-2028 (%)
Exhibits 48: Chart on Stress management - Market size and forecast 2023-2028 ($ million)
Exhibits 49: Data Table on Stress management - Market size and forecast 2023-2028 ($ million)
Exhibits 50: Chart on Stress management - Year-over-year growth 2023-2028 (%)
Exhibits 51: Data Table on Stress management - Year-over-year growth 2023-2028 (%)
Exhibits 52: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 55: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 56: Market opportunity by Application ($ million)
Exhibits 57: Data Table on Market opportunity by Application ($ million)
Exhibits 58: Chart on Distribution Channel - Market share 2023-2028 (%)
Exhibits 59: Data Table on Distribution Channel - Market share 2023-2028 (%)
Exhibits 60: Chart on Comparison by Distribution Channel
Exhibits 61: Data Table on Comparison by Distribution Channel
Exhibits 62: Chart on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 63: Data Table on Online - Market size and forecast 2023-2028 ($ million)
Exhibits 64: Chart on Online - Year-over-year growth 2023-2028 (%)
Exhibits 65: Data Table on Online - Year-over-year growth 2023-2028 (%)
Exhibits 66: Chart on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits 67: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
Exhibits 68: Chart on Offline - Year-over-year growth 2023-2028 (%)
Exhibits 69: Data Table on Offline - Year-over-year growth 2023-2028 (%)
Exhibits 70: Market opportunity by Distribution Channel ($ million)
Exhibits 71: Data Table on Market opportunity by Distribution Channel ($ million)
Exhibits 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 73: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 74: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 75: Chart on Geographic comparison
Exhibits 76: Data Table on Geographic comparison
Exhibits 77: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 78: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 79: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 80: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 81: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 82: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 83: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 84: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 85: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 86: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 87: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 88: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 89: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 90: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 91: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 92: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 93: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 94: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 95: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 96: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 97: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits 98: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits 99: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 100: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 101: Chart on France - Market size and forecast 2023-2028 ($ million)
Exhibits 102: Data Table on France - Market size and forecast 2023-2028 ($ million)
Exhibits 103: Chart on France - Year-over-year growth 2023-2028 (%)
Exhibits 104: Data Table on France - Year-over-year growth 2023-2028 (%)
Exhibits 105: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits 106: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits 107: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 108: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 109: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 110: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 111: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 112: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 113: Chart on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 114: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
Exhibits 115: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 116: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 117: Market opportunity By Geographical Landscape ($ million)
Exhibits 118: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 119: Impact of drivers and challenges in 2023 and 2028
Exhibits 120: Overview on criticality of inputs and factors of differentiation
Exhibits 121: Overview on factors of disruption
Exhibits 122: Impact of key risks on business
Exhibits 123: Companies covered
Exhibits 124: Matrix on companies position and classification
Exhibits 125: Alphabet Inc. - Overview
Exhibits 126: Alphabet Inc. - Business segments
Exhibits 127: Alphabet Inc. - Key offerings
Exhibits 128: Alphabet Inc. - Segment focus
Exhibits 129: Apple Inc. - Overview
Exhibits 130: Apple Inc. - Business segments
Exhibits 131: Apple Inc. - Key news
Exhibits 132: Apple Inc. - Key offerings
Exhibits 133: Apple Inc. - Segment focus
Exhibits 134: DO Technology Co. Ltd. - Overview
Exhibits 135: DO Technology Co. Ltd. - Product/Service
Exhibits 136: DO Technology Co. Ltd. - Key offerings
Exhibits 137: Fossil Group Inc. - Overview
Exhibits 138: Fossil Group Inc. - Business segments
Exhibits 139: Fossil Group Inc. - Key news
Exhibits 140: Fossil Group Inc. - Key offerings
Exhibits 141: Fossil Group Inc. - Segment focus
Exhibits 142: Garmin Ltd. - Overview
Exhibits 143: Garmin Ltd. - Business segments
Exhibits 144: Garmin Ltd. - Key news
Exhibits 145: Garmin Ltd. - Key offerings
Exhibits 146: Garmin Ltd. - Segment focus
Exhibits 147: Huawei Technologies Co. Ltd. - Overview
Exhibits 148: Huawei Technologies Co. Ltd. - Product/Service
Exhibits 149: Huawei Technologies Co. Ltd. - Key news
Exhibits 150: Huawei Technologies Co. Ltd. - Key offerings
Exhibits 151: Lenovo Group Ltd. - Overview
Exhibits 152: Lenovo Group Ltd. - Business segments
Exhibits 153: Lenovo Group Ltd. - Key news
Exhibits 154: Lenovo Group Ltd. - Key offerings
Exhibits 155: Lenovo Group Ltd. - Segment focus
Exhibits 156: Mensa Brand Technologies Pte Ltd. - Overview
Exhibits 157: Mensa Brand Technologies Pte Ltd. - Product/Service
Exhibits 158: Mensa Brand Technologies Pte Ltd. - Key offerings
Exhibits 159: Nike Inc. - Overview
Exhibits 160: Nike Inc. - Business segments
Exhibits 161: Nike Inc. - Key news
Exhibits 162: Nike Inc. - Key offerings
Exhibits 163: Nike Inc. - Segment focus
Exhibits 164: NURVV Ltd. - Overview
Exhibits 165: NURVV Ltd. - Product/Service
Exhibits 166: NURVV Ltd. - Key offerings
Exhibits 167: Samsung Electronics Co. Ltd. - Overview
Exhibits 168: Samsung Electronics Co. Ltd. - Business segments
Exhibits 169: Samsung Electronics Co. Ltd. - Key news
Exhibits 170: Samsung Electronics Co. Ltd. - Key offerings
Exhibits 171: Samsung Electronics Co. Ltd. - Segment focus
Exhibits 172: Sony Group Corp. - Overview
Exhibits 173: Sony Group Corp. - Business segments
Exhibits 174: Sony Group Corp. - Key news
Exhibits 175: Sony Group Corp. - Key offerings
Exhibits 176: Sony Group Corp. - Segment focus
Exhibits 177: Withings - Overview
Exhibits 178: Withings - Product/Service
Exhibits 179: Withings - Key offerings
Exhibits 180: Xiaomi Communications Co. Ltd. - Overview
Exhibits 181: Xiaomi Communications Co. Ltd. - Business segments
Exhibits 182: Xiaomi Communications Co. Ltd. - Key news
Exhibits 183: Xiaomi Communications Co. Ltd. - Key offerings
Exhibits 184: Xiaomi Communications Co. Ltd. - Segment focus
Exhibits 185: Zepp Health Corp. - Overview
Exhibits 186: Zepp Health Corp. - Business segments
Exhibits 187: Zepp Health Corp. - Key offerings
Exhibits 188: Zepp Health Corp. - Segment focus
Exhibits 189: Inclusions checklist
Exhibits 190: Exclusions checklist
Exhibits 191: Currency conversion rates for US$
Exhibits 192: Research methodology
Exhibits 193: Information sources
Exhibits 194: Data validation
Exhibits 195: Validation techniques employed for market sizing
Exhibits 196: Data synthesis
Exhibits 197: 360 degree market analysis
Exhibits 198: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the fitness tracker market: Alphabet Inc., Apple Inc., DO Technology Co. Ltd., Fossil Group Inc., Garmin Ltd., Hexoskin, Huawei Technologies Co. Ltd., Lenovo Group Ltd., Mensa Brand Technologies Pte Ltd., Moov Inc., Nike Inc., NURVV Ltd., Oura Health Oy, Samsung Electronics Co. Ltd., Sensoria Inc., Shenzhen Beienda Technology Co. Ltd., Sony Group Corp., Withings, Xiaomi Communications Co. Ltd., and Zepp Health Corp..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is increase in new product launches of fitness trackers."

According to the report, one of the major drivers for this market is the growing adoption of fitness tracker in emerging countries.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alphabet Inc.
  • Apple Inc.
  • DO Technology Co. Ltd.
  • Fossil Group Inc.
  • Garmin Ltd.
  • Hexoskin
  • Huawei Technologies Co. Ltd.
  • Lenovo Group Ltd.
  • Mensa Brand Technologies Pte Ltd.
  • Moov Inc.
  • Nike Inc.
  • NURVV Ltd.
  • Oura Health Oy
  • Samsung Electronics Co. Ltd.
  • Sensoria Inc.
  • Shenzhen Beienda Technology Co. Ltd.
  • Sony Group Corp.
  • Withings
  • Xiaomi Communications Co. Ltd.
  • Zepp Health Corp.