The Mobile Gaming Market in Asia is Approaching a Major Inflection Point due Largely to 5G Connectivity
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This report represents must-have research for anyone focused on mobile entertainment and/or VAS applications in Asia. This report represents a comprehensive assessment of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities.
The report also addresses various demand drivers/factors including: Asian mobile gaming demographic analysis, Asian mobile game-play behavior, game-play preference and projection analysis.
The report also provides a comparative analysis of Asian mobile gaming demography and preferences including: Male vs. Female, Casual vs. Core, "Freemium" vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard Phone, Regular vs. Irregular, Time and Money Spending dynamics.
Select Report Findings
- Market for mobile gaming in the Asia region as a whole will reach $93.2 billion by 2028
- Market for mobile game publishers and service aggregators in Asia will reach $51.3 billion by 2028
- WiFi will continue to be the most extensive means of connectivity followed by LTE and 5G through 2028
- While male gamers continue to dominate usage, female gamers are growing 62% faster, poised to reach parity within a decade
- Mobile gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories
- Smartphones have the greatest user penetration but tablets represent the best user experience that competes well against the console market
- Mobile gaming by device type is dominated by smartphone usage as other devices experience substantially slower growth and tablets are losing ground
- Major growth drivers are explosion of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming”
Mobile gaming is the fastest growing segment of digital entertainment with roots connected to the console-based platform era building upon lessons learned from the likes of Nintendo DS and PlayStation Portable. Initially, adaptive versions of popular console titles were offered for mobile. Incrementally, entertainment targeted towards smartphones and tablets made inroads, particularly in the casual gaming segment. Today, smartphone-based games lead the mobile gaming industry by users but tablets generate higher rates across paid monetization, micro transactions and advertising.
Mostly casual and non-complex genres are popular on smartphone platforms whereas tablets provide a better user experience due to greater hardware capabilities and a superior user interface. Tablets now represent an attractive mid-core gaming platform as they have started competing substantively with console devices and may overtake them in the near future.
The mobile gaming business has also exploded with emerging revenue models such as free-to-play (F2P), “advergaming” etc. Social and community dynamics are also a revolutionary factor that has enhanced viral growth, user targeting, customer acquisition, and monetization, driving substantial daily average revenue per paying user. The major growth drivers are many and varied including growth of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming” (brand sponsorship).
After acquiring millions of mobile users, gaming companies have realized that the emphasis should be focused on user retention rather than innovation. Therefore, the gaming industry is largely focused upon enhancing in-game experience on a periodic basis rather than creating entirely new games, which have proven to cause a drop in loyal users. In addition, gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories such as social casino style gaming and real money games.
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Table of Contents
1. Executive Summary
2. Introduction
2.1 Defining Mobile Gaming
2.2 Mobile Gaming App Development
2.3 Gaming Platform Analysis
2.4 Strategic Market Impact Analysis
2.5 Mobile Gaming Apps Types
2.5.1 Multiplayer Mobile Gaming
2.5.2 Mobile Social Gaming
2.5.3 Mobile Location Based Gaming
2.5.4 Mobile Video Gaming
2.5.5 Mobile Cloud Gaming
2.5.6 Mobile Casual Gaming
2.5.7 Free-to-Play Apps
2.5.8 Mobile Casino Gaming
2.5.9 Gamification Apps
2.6 Market Dynamic Analysis
2.6.1 Market Growth Driver Analysis
2.6.1.1 Cross Platform Game Play and Mobile Social Gaming
2.6.1.2 Growing Demand of Local Content
2.6.1.3 Freemium Monetization
2.6.1.4 Gaming Optimized Devices
2.6.1.5 Mobile Platform as Common Gaming Platform
2.6.1.6 Word of Mouth Preference
2.6.1.7 Local Gaming Platforms
2.6.1.8 Wearable Gaming Preference
2.6.1.9 Connected Console and Mobile Cloud
2.6.1.10 Advergaming
2.6.1.11 In-Game Transaction
2.6.1.12 Virtual go-to Community
2.6.1.13 Cross-Platform Publishing
2.6.1.14 Non-Facebook Social Gaming Platform
2.6.2 Market Limitation Analysis
2.7 Regulation and Fraud Analysis
2.7.1 Mobile Game Piracy and Virtual Currency Scam
2.7.2 Kompu Gacha Mobile Social Gambling Ban in Japan
2.7.3 Geographic Implication of Antipiracy Law
2.7.3.1 Japan
2.7.3.2 Russia
2.7.3.3 China
2.7.4 Zynga with PrivacyVille
2.7.5 Cyber Criminal Attack on Mobile Social Games
2.7.6 In-Game Scam Debate in Mobile Social Games
2.7.7 Open Web to Save DMCA: MiniMega vs. TomKid Game
2.7.8 RMT and Gold Farming Regulation
2.7.9 Offshore Opportunity in Asia
2.8 Value Chain Analysis
2.8.1 Mobile Game Developer
2.8.2 Mobile Game Publisher and Service Aggregators
2.8.3 Sales Channel and Platform Providers
2.8.4 Telecom Operators
2.8.5 Hardware Manufacturer
2.8.6 New Entrants Role
2.8.6.1 Technical and Legal Role of Technology Provider
2.8.6.2 Virtual Goods and Currency Provider Role
2.8.6.3 Micro Transaction Solution Provider Role
2.9 Cross Platform OTI vs. OTA Distribution and Fragmentation
2.9.1 Mobile Gaming Fragmentation
2.9.2 Major Challenges in Fragmented Distribution
2.10 Monetization Metrics Analysis
2.10.1 Converting Mobile Gaming Metrics to Conversion Funnel
2.10.2 Game Life Cycle and KPI
2.10.3 Gaming Analytics
2.10.4 Viral vs. Retention
2.10.5 Business Monetization Metrics
2.10.6 Brand Monetization Metrics
2.10.7 Game Monetization
2.10.7.1 Crowded Game Store
2.10.7.2 Player Retention and Engagement
2.10.7.3 Premium Model
2.10.7.4 Opportunity for Game Maker
2.11 Mobile Social Game Design Framework
2.11.1 F2P Mobile Social Game Design Framework
2.11.2 Benefits for using framework
2.11.3 Nine Dimensions of the Framework
2.11.4 Adding Fun in Game Design
2.11.5 Game Marketing: Role of Apps, Video, Smart TV, and Viral
2.11.5.1 Gaming Apps Marketing
2.11.5.2 Video Marketing
2.11.6 Role of Smart TV and Location Targeting
2.11.7 Importance of Viral Adoption
2.12 Mobile Social Gamer Engagement Panorama
2.12.1 First 3 Days Dilemma: Adoption Drop-off
2.12.2 The 7 Day Dilemma of Engagement
2.12.3 Increasing and Enhancing Mobile Gaming Engagement
2.12.4 Blending Game Science with Artistic Influences
2.12.5 Empathy Game: New Wave of Engagement
2.13 Business Model Analysis
2.13.1 Key Mobile Gaming Strategies
2.13.2 Revenue Sources and Cost Items
2.13.3 Trendy Business Model
2.13.3.1 Virtual Items and Micro Transaction
2.13.3.2 In-Game Ad / Branded Games
2.13.3.3 Subscription/Bundle Pack with Virtual Items Trading
2.13.3.4 In-Game Ad / Branded Game with In-Store Benefits
2.13.3.5 Premium Game with In-Store Benefits
2.13.3.6 Casino / Club Gambling Model
2.13.3.7 User Generated Model
2.13.3.8 Gamification Centric Model
2.13.4 Tips for Economic and Gamification in Business Model
2.13.4.1 Free entertainment illusion
2.13.4.2 Never set payment limit for user
2.13.4.3 Focus on detail activities
2.13.4.4 Recruit more Players
2.13.4.5 Current Trend in Pricing Model
2.13.5 Advertising Model
2.13.5.1 CPC Advertising Model
2.13.5.2 CPI Advertising Model
2.13.5.3 Profitable CPI
2.13.5.4 Pricing of Virtual Goods
2.13.6 Building Mathematical Model to Set Price
2.13.7 Market Challenge and Game Balancing Method
3. Technology and Application Analysis
3.1 Gaming Hardware Analysis
3.2 Gaming Software Analysis
3.3 Gaming Service Analysis
3.4 Gaming Management Provider
3.5 Gaming Technology
3.5.1 Action and Adventure
3.5.2 Social Casino
3.5.3 Sports and Role Playing
3.5.4 Strategy and Brain
3.5.5 Arcade
3.5.6 Other Technologies
3.6 Connectivity Analysis
3.6.1 WiFi
3.6.2 Cellular (LTE/5G)
3.6.3 WiMAX
3.6.4 Bluetooth/BLE
3.6.5 LPWAN Connectivity
3.7 Mobile Gaming Success Strategy Analysis
3.7.1 Features to Incorporate in Game
3.7.2 Popular vs. New Gaming IP
3.7.3 Mobile Game Production Cost
3.7.4 Successful Gaming IP line Creation
3.7.5 Minimize Marketing and User Acquisition Cost
3.7.6 Use of Monetization Strategies
3.8 Investment Trend Analysis
3.8.1 Second Screen including Mobile Devices and TV
3.8.2 Social vs. Game Network
3.8.3 Gaming Industry Transition and Fragmentation
3.8.4 Gaming Sector and Business Model
3.8.5 Value vs. Volume Regions
3.9 Wearable Gaming
3.9.1 Smartwatch as Wearable Gaming Platform
3.9.1.1 Pervasiveness
3.9.1.2 Interface
3.9.2 Potential Platform Analysis
3.9.2.1 Mind Pirate
3.9.2.2 OBJE (Obscene Interactive)
3.9.2.3 Oculus Rift
3.9.2.4 Sony
3.9.3 Privacy concerns
3.10 Case Study
3.10.1 Grand Theft Auto
3.10.2 Nike and Sports Game
3.10.3 FitBit Casual Gaming
3.10.4 BMW Ultimate Drive App
3.10.5 Angry Birds
3.10.6 Fruit Ninja
3.10.7 Cut the Rope
3.10.8 Kompu Gacha Games
3.10.9 Colopula
3.10.10 Hostess Club Social Game
3.10.11 Social Horse-Racing Game
3.10.12 Smurf Village: Real Virtual Economy Success
3.10.13 Alchemy: Android Title Success Case in Korea
3.10.14 The Human Element
3.10.15 Half the Sky Movement
3.10.16 FoldIt: Research for Mankind and Community Patent
3.10.17 RecycleBank: Community Awareness
3.10.18 Miller Literacy Game: Education and Literacy
3.10.19 SPENT: Poverty Alleviation
3.10.20 Raise the Village: Constructing Village
3.10.21 WeTopia Case: Charities for Children
3.10.22 Charities for Animal: Joy Kingdom Case
3.10.23 Japan and Korea Success Story
3.10.24 Pretty Simple’s Criminal Case Lesson
4. Mobile Gaming Company Analysis
4.1 Mobile Game Developers and Publishers
4.1.1 Halfbrick: Australia
4.1.2 Capcom: Japan
4.1.3 Electronic Arts: Japan
4.1.4 Namco Bandai: Japan
4.1.5 Gamevil (Com2uS): Korea
4.1.6 Zeptolab: Russia
4.1.7 Square Enix: Japan
4.1.8 Gameprom: Russia
4.1.9 Kairosoft: Japan
4.1.10 Konami: Japan
4.1.11 Disney Mobile: Japan
4.1.12 GREE: Japan
4.1.13 DeNA: Japan
4.1.14 Tencent: China
4.1.15 Mig33: China
4.1.16 Sina Weibo: China
4.1.17 Papaya Mobile: China
4.1.18 Mobygames
4.1.19 Games2Win: India
4.1.20 Hungama Games: India
4.1.21 Nazara: India
4.1.22 Anino mobile: Philippines
4.1.23 Socialpoint: Spain
4.1.24 Agate Studio: Indonesia
4.1.25 Toge Productions: Indonesia
4.1.26 Creacle Studio: Indonesia
4.1.27 Touchten Games: Indonesia
4.1.28 Maximize Games Studio: Indonesia
4.1.29 Tinker Games: Indonesia
4.1.30 Educa Studio: Indonesia
4.1.31 Altermyth: Indonesia
4.1.32 Nightspade: Indonesia
4.1.33 Alegrium
4.1.34 Kidalang
4.1.35 Menara Games
4.1.36 Own Games
4.2 Emerging Publisher Platform Analysis
4.2.1 Sina WeiBo
4.2.2 Tencent Network (Weibo, Qzone and Pengyou)
4.2.3 Renren
4.2.4 Kaixin001
4.2.5 51.Com
4.2.6 Mixi
4.2.7 Cyworld
4.2.8 Yahoo-Mobage
4.2.9 Ameba Pigg
4.2.10 Bebo
4.2.11 Twitter
4.2.12 Amazon
4.2.13 Gaia Online
4.2.14 Badoo
4.2.15 Tagged
4.2.16 Hi5
4.2.17 Habbo
4.2.18 Come2Play
4.2.19 Chillingo
4.2.20 Tencent QQ
4.2.21 KakaoTalk
4.2.22 Line
4.2.23 Tango
4.2.24 Kik Messenger
4.2.25 Zalo
4.2.26 Qihoo 360 Platform
4.2.27 Wandoujia
4.2.28 Baidu App Store
4.2.29 AppChina
4.2.30 D.cn Games Center
4.2.31 Gfan
4.2.32 VKontakte
4.2.33 Yonja
4.3 Application Store Analysis
4.3.1 Google Play Games
4.3.2 iOS Game Center
4.3.3 Facebook Games
4.3.4 Alternative Android Store
4.3.4.1 Slide ME
4.3.4.2 GetJar
4.3.4.3 CodeNgo
4.3.4.4 Apps UK Ltd.
4.3.4.5 Anzhi
4.3.4.6 F-Droid
4.3.5 Alternative iOS Store
4.3.5.1 Cydia
4.3.6 Cross Platform App Store
4.3.6.1 NVidia (Geoforce)
4.3.6.2 Nook App Store
4.3.6.3 Taobao App Market
4.3.6.4 Bemobi International
4.3.6.5 Mobango
4.3.6.6 Appitalism
4.3.6.7 Kongregate
4.3.6.8 Maopao
4.3.6.9 Alternative.To
4.3.6.10 360 Market
4.3.7 OEM Appstore
4.3.7.1 Xiaomi App store
4.3.8 Carrier AppStore
4.3.8.1 One Store Corp.
4.3.8.2 MTNPlay
4.4 Gaming Service Management Providers
4.4.1 WildTangent
4.4.2 iWin
4.4.3 Twitch.TV
4.4.4 Appia
4.4.5 XSplit
4.5 Communication Service Provider Analysis
4.5.1 NTT DoCoMo Japan
4.5.2 KDDI au, Japan
4.5.3 China Mobile, China
4.5.4 China Unicom, China
4.5.5 China Telecom, China
4.5.6 Airtel (Bharti), India
4.5.7 Vodafone Idea, India
4.5.8 SK Telecom, Korea
4.5.9 Telstra Mobile, Australia
4.5.10 Optus Mobile, Australia
4.5.11 Vodafone, New Zealand
4.5.12 MTS, Russia
4.5.13 MegaFon, Russia
4.5.14 Beeline, Russia
4.5.15 Chunghwa Telecom, Taiwan
4.5.16 3 Hong Kong
4.5.17 Mobicom, Mongolia
4.5.18 Telkomsel, Indonesia
4.5.19 Indosat, Indonesia
4.5.20 Viettel, Vietnam
4.5.21 MobiFone, Vietnam
4.5.22 Smart Communications, Philippines
4.5.23 Globe Telecom, Philippines
4.5.24 Maxis, Malaysia
4.5.25 SingTel Mobile, Singapore
4.5.26 AIS, Thailand
4.5.27 DTAC, Thailand
4.5.28 DSTCom, Brunei
4.5.29 Lao-telecom, Laos
4.5.30 Metfone, Cambodia
4.5.31 Turkcell, Turkey
4.5.32 Mobile Telecommunication Company of Iran
4.5.33 STC, Saudi Arabia
4.5.34 Etisalat, UAE
4.5.35 Cellcom, Israel
4.5.36 BATELCO, Bahrain
4.5.37 Cytamobile-Vodafone, Cyprus
4.5.38 Vodafone, Egypt
4.5.39 Zain, Jordan
4.5.40 Zain, Kuwait
4.5.41 Touch, Lebanon
4.5.42 Q-Tel, Qatar
4.5.43 Omantel, Oman
4.5.44 K’Cell, Kazakhstan
4.5.45 Beeline, Kyrgyzstan
4.5.46 Babilon Mobile, Tajikistan
4.5.47 Uzdunrobita, Uzbekistan
4.5.48 MTS, Turkmenistan
4.5.49 Grameenphone, Bangladesh
4.5.50 Dialog, Sri Lanka
4.5.51 Mobilink, Pakistan
4.5.52 Ncell, Nepal
4.5.53 Dhiraagu, Maldives
4.5.54 B-Mobile, Bhutan
5. Country Analysis
5.1 Japan
5.2 China
5.3 South Korea
5.4 India
5.5 Australia
5.6 Russia
5.7 New Zealand
5.8 Hong Kong
5.9 Taiwan
5.10 Indonesia
5.11 Thailand
5.12 Philippine
5.13 Malaysia
5.14 Singapore
5.15 Vietnam
5.16 Brunei
5.17 Turkey
5.18 UAE
5.19 Saudi Arabia
5.20 Israel
5.21 Egypt
5.22 Kazakhstan
5.23 Kyrgyzstan
5.24 Tajikistan
5.25 Bangladesh
5.26 Sri Lanka
5.27 Pakistan
6. Mobile Gaming Asia Market Analysis and Forecasts 2023-2028
6.1 Mobile Gaming Asia Market 2023-2028
6.1.1 Mobile Gaming Asia Market
6.1.2 Mobile Gaming Asia Market by Platform
6.1.2.1 Mobile Gaming Asia Market by Hardware Type
6.1.2.2 Mobile Gaming Asia by Software Type
6.1.2.2.1 Mobile Gaming Asia Software Market by Gaming Apps Type
6.1.2.2.2 Mobile Gaming Asia Software Market by Gaming OS Type
6.1.2.3 Mobile Gaming Asia Market by Gaming Service Type
6.1.2.3.1 Mobile Gaming Asia Service Market by Consumer Payment Type
6.1.2.3.2 Mobile Gaming Asia Branded Game Market by Industry Vertical
6.1.2.4 Mobile Gaming Asia Market by Gaming Management Provider Type
6.1.3 Mobile Gaming Asia Market by Stakeholder Type
6.1.4 Mobile Gaming Asia Market by Gaming Technology Type
6.1.5 Mobile Gaming Asia Market by Connectivity Type
6.1.6 Mobile Gaming Asia Market by Enterprise Type
6.1.7 Mobile Gaming Asia Market by Region
6.1.7.1 East Asia & Pacific Mobile Gaming Asia Market: Hardware, Software, Gaming Service, Management Provider, Stakeholder, Gaming Technology, Connectivity, Enterprise, and Country
6.1.7.2 SEA Mobile Gaming Asia Market: Hardware, Software, Gaming Service, Management Provider, Stakeholder, Gaming Technology, Connectivity, Enterprise, and Country
6.1.7.3 Middle East Mobile Gaming Asia Market: Hardware, Software, Gaming Service, Management Provider, Stakeholder, Gaming Technology, Connectivity, Enterprise, and Country
6.1.7.4 Central Asia Mobile Gaming Asia Market: Hardware, Software, Gaming Service, Management Provider, Stakeholder, Gaming Technology, Connectivity, Enterprise, and Country
6.1.7.5 South Asia Mobile Gaming Asia Market: Hardware, Software, Gaming Service, Management Provider, Stakeholder, Gaming Technology, Connectivity, Enterprise, and Country
6.2 Mobile Gaming in Asia by Users 2023-2028
6.2.1 Mobile Gaming in Asia by Users
6.2.2 Mobile Gamer in Asia by Device Type
6.2.3 Mobile Gamer in Asia by Casual vs. Regular
6.2.4 Mobile Gamer in Asia by Game Category
6.2.5 Mobile Gamer in Asia by Gaming OS Type
6.2.6 Mobile Gamer in Asia by Game Payment Type
6.2.7 Mobile Gamer in Asia by DAU vs. WAU vs. MAU
6.2.8 Mobile Gamer in Asia by Gaming Technology Type
6.2.9 Mobile Gamer in Asia by Connectivity Type
6.2.10 Mobile Gamer in Asia by Regions
6.2.10.1 East Asia & Pacific Mobile Gamer: Device, Game Category, Gaming OS, Game Payment, DAU vs. MAU, Gaming Technology, Connectivity, and Country
6.2.10.2 SEA Mobile Gamer: Device, Game Category, Gaming OS, Game Payment, DAU vs. MAU, Gaming Technology, Connectivity, and Country
6.2.10.3 Middle East Mobile Gamer: Device, Game Category, Gaming OS, Game Payment, DAU vs. MAU, Gaming Technology, Connectivity, and Country
6.2.10.4 Central Asia Mobile Gamer: Device, Game Category, Gaming OS, Game Payment, DAU vs. MAU, Gaming Technology, Connectivity, and Country
6.2.10.5 South Asia Mobile Gamer: Device, Game Category, Gaming OS, Game Payment, DAU vs. MAU, Gaming Technology, Connectivity, and Country
6.3 Mobile Gamer Asia Demographic Analysis 2023-2028
6.3.1 Mobile Gaming Asia Yearly ARPU vs. ARPPU
6.3.2 Mobile Gaming Asia Monthly ARPU vs. ARPPU
6.3.3 Mobile Gamer in Asia by Male vs. Female
6.3.4 Mobile Gamer in Asia by Age Bracket
6.3.5 Mobile Gamer in Asia by Yearly Income Bracket
6.3.6 Mobile Gaming Asia: Relative Time Spend vs. Revenue Contribution by Age Bracket
6.3.7 Gaming Device Preference by Broadband Household and Age Brackets in Asia
6.3.8 Tablet Gamer Statistics in Asia
6.3.9 Virtual Goods Spending Pattern
6.3.10 Virtual Goods Unique Payer
6.3.11 Game Play Frequency
6.3.12 Game Purchase and Plan to Purchase
6.3.13 Freemium Gamer Upgrade: Free to Paid Game
6.3.14 In-Game Content Purchase
6.3.15 Social Game Play Percent
6.3.16 Social Game Play: DAU vs. WAU vs. MAU
6.3.17 Game Recommendation to Others
6.3.18 Game Genre Preference by Gender
6.3.19 Gaming Time Spend Ratio
6.3.20 Game Play Duration
6.3.21 Mobile Time Spend (Except Voice)
6.3.22 Game Play Activity Change Ratio
6.3.23 Mobile Game Play Increase Factor
6.3.24 Mobile Game Play User Benefit
6.3.25 Mobile Game Play Influence Source
6.3.26 Mobile Game Keeping Ratio by Device
6.3.27 DAU Mobile Gamer by OS
6.3.28 Mobile Gaming OS: Time Spend vs. Dedication
6.3.29 Mobile Game Play Location
6.3.30 Mobile Game Play Location in Home
6.3.31 Mobile Game Genre Interest: On-the-Go
6.3.32 Popular Mobile Game Category
6.3.33 Mobile Game Acquisition Method
6.3.34 Cross Platform Game Play
6.3.35 Game Deployment Ratio
6.3.36 East Asia & Pacific Game Genre Deployment by Country
6.3.37 SEA Game Genre Deployment by Country
6.3.38 Middle East Game Genre Deployment by Country
6.3.39 Central Asia Game Genre Deployment by Country
6.3.40 South Asia Game Genre Deployment by Country
6.3.41 Mobile Game Developer by Age Bracket
6.3.42 Day-time consumption on writing Mobile Game Apps
6.3.43 Game Developer Demography by OS
6.3.44 Game Developer Preference over Platform
6.3.45 Game Developers believe Over Brand Game
6.3.46 Gaming App vs. Other App Preference
6.3.47 Revenue Generation by Gaming App vs. Other App
6.3.48 Mobile User Using Mobile Apps
6.3.49 Social Gaming ARPU by Company
6.3.50 App Usage: Game vs. Others
6.3.51 Mobile App User Time Spend Ratio
6.3.52 Spending on Gaming App by OS
6.3.53 Mobile Game Percent by Game Category
6.3.54 Mobile Game Feature Adoption
6.3.55 Mobile Game Feature Influence
6.3.56 Mobile Game Download: Free vs. Paid
6.3.57 Mobile Game Title: Free vs. Paid
6.3.58 Mobile Game Price
6.3.59 Mobile Game Download: OTI vs. OTA
6.3.60 Mobile Game Distribution: OTI vs. OTA
6.3.61 Mobile Game Download by OS
6.3.62 Mobile Game Download by Individual Gamer
6.3.63 Profitable Mobile Game Ratio
6.3.64 Smartphone Market Share
6.3.65 Tablet Market Share
7. Conclusions and Recommendations
7.1 Advertisers and Media Companies
7.2 Artificial Intelligence Providers
7.3 Automotive Companies
7.4 Broadband Infrastructure Providers
7.5 Communication Service Providers
7.6 Computing Companies
7.7 Data Analytics Providers
7.8 Immersive Technology (AR, VR, and MR) Providers
7.9 Networking Equipment Providers
7.10 Networking Security Providers
7.11 Semiconductor Companies
7.12 OEM Companies
7.13 IoT Suppliers and Service Providers
7.14 Software Providers (Game Developers and Publishers)
7.15 Content Aggregators
7.16 Payment Solution Provider
7.17 Social Media Companies
7.18 Enterprises and Governments
7.19 Gaming Investors
List of Figures
Figure 1: NOVA3 - Near Orbit Vanguard Alliance
Figure 2: My Town 2: Location Based City Building
Figure 3: Life is Crime: Social Location based Mobile Game
Figure 4: Fruit Ninja: Mobile Video Game
Figure 5: Mobile Cloud Gaming Network Infrastructure
Figure 6: Mobile Casual Game: Angry Birds
Figure 7: Snoopy Street: Free-to-Play Game
Figure 8: Mobile Casino Games Example
Figure 9: Simulation based Gamification Training Game
Figure 10: McDonald on Firmville
Figure 11: AMEX Social Currency Promotion in FarmVille
Figure 12: Triple Town: Microtransaction Social Games
Figure 13: BMW Ultimate Drive Apps on-go Community
Figure 14: Fake Angry Birds Game in China
Figure 15: Fruit Ninja Pirated Version in China
Figure 16: iPhone Smurf Village Piracy in China
Figure 17: Where is My Water Game Piracy
Figure 18: Kompu Gacha Game
Figure 19: Privacy Points on PrivacyVille
Figure 20: In-Game Malware Work Process
Figure 21: In-Game Scam: Currency vs. Lead Generation
Figure 22: SLAP!: Original vs. Copy Version
Figure 23: Offshore Opportunity in Mobile Game Design Process
Figure 24: Mobile Gaming Ecosystem Structure
Figure 25: App store Game Publishing Framework
Figure 26: SNS Portal Game Publishing Framework
Figure 27: Mobile Gaming Value Chain Framework and Revenue
Figure 28: Mobile Game OTI vs. OTA Distribution Framework
Figure 29: Conversion Funnel Metrics
Figure 30: Mobile Game Life Cycle
Figure 31: Game Analytics Approach
Figure 32: Viral vs. Retention Metrics
Figure 33: Retention Metrics
Figure 34: Business Monetization Metrics Checklist
Figure 35: F2P Mobile Social Game Design Framework
Figure 36: Framework to Identify the Psychology
Figure 37: Social Game Viral Loop
Figure 38: Mobile Social Gamer Engagement
Figure 39: Social Game: 7day + Engagement
Figure 40: Mobile Game Pricing Model
Figure 41: 3D Action-Adventure Game Dead Space
Figure 42: MyNuMo Blackjack: iOS Mobile Casino Game
Figure 43: Mobile Sports Game MADDEN NFL 12
Figure 44: Angry Birds: Casual Strategy Puzzle Game
Figure 45: Mobile Arcade Style War Game Boom
Figure 46: Racing Moto: Fast Paced Racing Game
Figure 47: Nightclub City vs. Party Central Case
Figure 48: Game Performance Monitor: Retention Funnel
Figure 49: Apps Category vs. Gaming Apps Usage
Figure 50: Communal Gameplay Trend
Figure 51: Communal Game Revenue Trend
Figure 52: Gaming Investment Trend in Sectors
Figure 53: Value vs. Volume Region Chart
Figure 54: GTA Running Interface
Figure 55: Nike Sports Point
Figure 56: FitBit Lifestyle Marketing
Figure 57: BMW Ultimate Drive Apps: Mobile Social Gaming and Discount
Figure 58: Angry Birds Version to Play as Pig against Birds
Figure 59: Fruit Ninja Frenzy Fruit Slicing
Figure 60: Om Nom Monster in Handy Candy update of Cut the Rope
Figure 61: Kompu Gacha Game Example
Figure 62: Colopula Territory Demo
Figure 63: Social Hostess Simulation on Mobage
Figure 64: Horse Racing Social Games
Figure 65: Smurf Village Screenshot
Figure 66: Alchemy Genetics Game
Figure 67: The Human Element -Future of LBS Mobile game
Figure 68: In-game Donation Opportunity for Brands and Gamers
Figure 69: Protein Puzzle and Social Ranking
Figure 70: Recycle - Redeem - Reward Quest
Figure 71: Literacy Game vs. Community Engagement
Figure 72: Money Flow in the Game
Figure 73: African Village Quest in the Game
Figure 74: Contribution for Children’s Education in WeTopia
Figure 75: Contribution for Animals in Joy Kingdom
Figure 76: Objects in Criminal Case
Figure 77: Mixi Park with 3D Avatar
Figure 78: Google Play Store Games 2010-2021
Figure 79: Google Play Store Average Price Apps vs. Games
Figure 80: Apple Store Games 2009-2021
Figure 81: Apple Store Average Price Apps vs. Games
Figure 82: Mobile Gaming Asia Market 2023-2028
Figure 83: Mobile Gaming Asia Market by Platform 2023-2028
Figure 84: Mobile Gaming Asia Market by Hardware Type 2023-2028
Figure 85: Mobile Gaming Asia by Infrastructure Software Type 2023-2028
Figure 86: Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Figure 87: Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Figure 88: Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Figure 89: Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Figure 90: Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Figure 91: Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Figure 92: Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Figure 93: Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Figure 94: Mobile Gaming Asia Market by Connectivity Type 2023-2028
Figure 95: Mobile Gaming Asia Market by Enterprise Type 2023-2028
Figure 96: Mobile Gaming Asia Market by Region 2023-2028
Figure 97: East Asia & Pacific Mobile Gaming Asia Market by Platform 2023-2028
Figure 98: East Asia & Pacific Mobile Gaming Asia Market by Hardware Type 2023-2028
Figure 99: East Asia & Pacific Mobile Gaming Asia by Infrastructure Software Type 2023-2028
Figure 100: East Asia & Pacific Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Figure 101: East Asia & Pacific Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Figure 102: East Asia & Pacific Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Figure 103: East Asia & Pacific Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Figure 104: East Asia & Pacific Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Figure 105: East Asia & Pacific Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Figure 106: East Asia & Pacific Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Figure 107: East Asia & Pacific Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Figure 108: East Asia & Pacific Mobile Gaming Asia Market by Connectivity Type 2023-2028
Figure 109: East Asia & Pacific Mobile Gaming Asia Market by Enterprise Type 2023-2028
Figure 110: East Asia & Pacific Mobile Gaming Asia Market by Country 2023-2028
Figure 111: SEA Mobile Gaming Asia Market by Platform 2023-2028
Figure 112: SEA Mobile Gaming Asia Market by Hardware Type 2023-2028
Figure 113: SEA Mobile Gaming Asia by Infrastructure Software Type 2023-2028
Figure 114: SEA Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Figure 115: SEA Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Figure 116: SEA Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Figure 117: SEA Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Figure 118: SEA Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Figure 119: SEA Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Figure 120: SEA Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Figure 121: SEA Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Figure 122: SEA Mobile Gaming Asia Market by Connectivity Type 2023-2028
Figure 123: SEA Mobile Gaming Asia Market by Enterprise Type 2023-2028
Figure 124: SEA Mobile Gaming Asia Market by Country 2023-2028
Figure 125: Middle East Mobile Gaming Asia Market by Platform 2023-2028
Figure 126: Middle East Mobile Gaming Asia Market by Hardware Type 2023-2028
Figure 127: Middle East Mobile Gaming Asia by Infrastructure Software Type 2023-2028
Figure 128: Middle East Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Figure 129: Middle East Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Figure 130: Middle East Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Figure 131: Middle East Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Figure 132: Middle East Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Figure 133: Middle East Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Figure 134: Middle East Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Figure 135: Middle East Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Figure 136: Middle East Mobile Gaming Asia Market by Connectivity Type 2023-2028
Figure 137: Middle East Mobile Gaming Asia Market by Enterprise Type 2023-2028
Figure 138: Middle East Mobile Gaming Asia Market by Country 2023-2028
Figure 139: Central Asia Mobile Gaming Asia Market by Platform 2023-2028
Figure 140: Central Asia Mobile Gaming Asia Market by Hardware Type 2023-2028
Figure 141: Central Asia Mobile Gaming Asia by Infrastructure Software Type 2023-2028
Figure 142: Central Asia Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Figure 143: Central Asia Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Figure 144: Central Asia Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Figure 145: Central Asia Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Figure 146: Central Asia Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Figure 147: Central Asia Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Figure 148: Central Asia Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Figure 149: Central Asia Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Figure 150: Central Asia Mobile Gaming Asia Market by Connectivity Type 2023-2028
Figure 151: Central Asia Mobile Gaming Asia Market by Enterprise Type 2023-2028
Figure 152: Central Asia Mobile Gaming Asia Market by Country 2023-2028
Figure 153: South Asia Mobile Gaming Asia Market by Platform 2023-2028
Figure 154: South Asia Mobile Gaming Asia Market by Hardware Type 2023-2028
Figure 155: South Asia Mobile Gaming Asia by Infrastructure Software Type 2023-2028
Figure 156: South Asia Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Figure 157: South Asia Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Figure 158: South Asia Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Figure 159: South Asia Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Figure 160: South Asia Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Figure 161: South Asia Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Figure 162: South Asia Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Figure 163: South Asia Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Figure 164: South Asia Mobile Gaming Asia Market by Connectivity Type 2023-2028
Figure 165: South Asia Mobile Gaming Asia Market by Enterprise Type 2023-2028
Figure 166: South Asia Mobile Gaming Asia Market by Country 2023-2028
Figure 167: Mobile Gamer in Asia 2023-2028
Figure 168: Mobile Gamer in Asia by Device Type 2023-2028
Figure 169: Mobile Gamer in Asia by Casual vs. Regular 2023-2028
Figure 170: Mobile Gamer in Asia by Game Category 2023-2028
Figure 171: Mobile Gamer in Asia by Gaming OS Type 2023-2028
Figure 172: Mobile Gamer in Asia by Game Payment Type 2023-2028
Figure 173: Mobile Gamer in Asia by DAU vs. WAU vs. MAU 2023-2028
Figure 174: Mobile Gamer in Asia by Gaming Technology Type 2023-2028
Figure 175: Mobile Gamer in Asia by Connectivity Type 2023-2028
Figure 176: Mobile Gamer in Asia by Regions 2023-2028
Figure 177: East Asia & Pacific Mobile Gamer by Device Type 2023-2028
Figure 178: East Asia & Pacific Mobile Gamer by Casual vs. Regular 2023-2028
Figure 179: East Asia & Pacific Mobile Gamer by Game Category 2023-2028
Figure 180: East Asia & Pacific Mobile Gamer by Gaming OS Type 2023-2028
Figure 181: East Asia & Pacific Mobile Gamer by Game Payment Type 2023-2028
Figure 182: East Asia & Pacific Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Figure 183: East Asia & Pacific Mobile Gamer by Gaming Technology Type 2023-2028
Figure 184: East Asia & Pacific Mobile Gamer by Connectivity Type 2023-2028
Figure 185: East Asia & Pacific Mobile Gamer by Country 2023-2028
Figure 186: SEA Mobile Gamer by Device Type 2023-2028
Figure 187: SEA Mobile Gamer by Casual vs. Regular 2023-2028
Figure 188: SEA Mobile Gamer by Game Category 2023-2028
Figure 189: SEA Mobile Gamer by Gaming OS Type 2023-2028
Figure 190: SEA Mobile Gamer by Game Payment Type 2023-2028
Figure 191: SEA Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Figure 192: SEA Mobile Gamer by Gaming Technology Type 2023-2028
Figure 193: SEA Mobile Gamer by Connectivity Type 2023-2028
Figure 194: SEA Mobile Gamer by Country 2023-2028
Figure 195: Middle East Mobile Gamer by Device Type 2023-2028
Figure 196: Middle East Mobile Gamer by Casual vs. Regular 2023-2028
Figure 197: Middle East Mobile Gamer by Game Category 2023-2028
Figure 198: Middle East Mobile Gamer by Gaming OS Type 2023-2028
Figure 199: Middle East Mobile Gamer by Game Payment Type 2023-2028
Figure 200: Middle East Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Figure 201: Middle East Mobile Gamer by Gaming Technology Type 2023-2028
Figure 202: Middle East Mobile Gamer by Connectivity Type 2023-2028
Figure 203: Middle East Mobile Gamer by Country 2023-2028
Figure 204: Central Asia Mobile Gamer by Device Type 2023-2028
Figure 205: Central Asia Mobile Gamer by Casual vs. Regular 2023-2028
Figure 206: Central Asia Mobile Gamer by Game Category 2023-2028
Figure 207: Central Asia Mobile Gamer by Gaming OS Type 2023-2028
Figure 208: Central Asia Mobile Gamer by Game Payment Type 2023-2028
Figure 209: Central Asia Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Figure 210: Central Asia Mobile Gamer by Gaming Technology Type 2023-2028
Figure 211: Central Asia Mobile Gamer by Connectivity Type 2023-2028
Figure 212: Central Asia Mobile Gamer by Country 2023-2028
Figure 213: South Asia Mobile Gamer by Device Type 2023-2028
Figure 214: South Asia Mobile Gamer by Casual vs. Regular 2023-2028
Figure 215: South Asia Mobile Gamer by Game Category 2023-2028
Figure 216: South Asia Mobile Gamer by Gaming OS Type 2023-2028
Figure 217: South Asia Mobile Gamer by Game Payment Type 2023-2028
Figure 218: South Asia Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Figure 219: South Asia Mobile Gamer by Gaming Technology Type 2023-2028
Figure 220: South Asia Mobile Gamer by Connectivity Type 2023-2028
Figure 221: South Asia Mobile Gamer by Country 2023-2028
Figure 222: Mobile Gaming Asia Yearly ARPU vs. ARPPU 2023-2028
Figure 223: Mobile Gaming Asia Monthly ARPU vs. ARPPU 2023-2028
Figure 224: Mobile Gamer in Asia by Male vs. Female 2023-2028
Figure 225: Mobile Gamer in Asia by Age Bracket 2023-2028
Figure 226: Mobile Gamer in Asia by Yearly Income Bracket 2023-2028
Figure 227: Mobile Gaming Asia: Relative Time Spend vs. Revenue Contribution by Age Bracket
Figure 228: Gaming Device Preference by Broadband Household and Age Brackets in Asia
Figure 229: Tablet Gamer Statistics in Asia
Figure 230: Virtual Goods Spending Pattern
Figure 231: Virtual Goods Unique Payer
Figure 232: Game Play Frequency
Figure 233: Game Purchase and Plan to Purchase
Figure 234: Freemium Gamer Upgrade: Free to Paid Game
Figure 235: In-Game Content Purchase
Figure 236: Social Game Play Percent
Figure 237: Social Game Play: DAU vs. WAU vs. MAU
Figure 238: Game Recommendation to Others
Figure 239: Gaming Time Spend Ratio
Figure 240: Game Play Duration
Figure 241: Mobile Time Spend (Except Voice)
Figure 242: Game Play Activity Change Ratio
Figure 243: Mobile Game Play Increase Factor
Figure 244: Mobile Game Play User Benefit
Figure 245: Mobile Game Play Influence Source
Figure 246: Mobile Game Keeping Ratio by Device
Figure 247: DAU Mobile Gamer by OS
Figure 248: Mobile Gaming OS: Time Spend vs. Dedication
Figure 249: Mobile Game Play Location
Figure 250: Mobile Game Play Location in Home
Figure 251: Mobile Game Genre Interest: On-the-Go
Figure 252: Popular Mobile Game Category
Figure 253: Mobile Game Acquisition Method
Figure 254: Cross Platform Game Play
Figure 255: Game Deployment Ratio
Figure 256: Mobile Game Developer by Age Bracket
Figure 257: Day-time consumption on writing Mobile Game Apps
Figure 258: Game Developer Demography by OS
Figure 259: Game Developer Preference over Platform
Figure 260: Game Developers believe Over Brand Game
Figure 261: Gaming App vs. Other App Preference
Figure 262: Revenue Generation by Gaming App vs. Other App
Figure 263: Mobile User Using Mobile Apps
Figure 264: Social Gaming ARPU by Company
Figure 265: App Usage: Game vs. Others
Figure 266: Mobile App User Time Spend Ratio
Figure 267: Spending on Gaming App by OS
Figure 268: Mobile Game Percent by Game Category
Figure 269: Mobile Game Feature Adoption
Figure 270: Mobile Game Feature Influence
Figure 271: Mobile Game Download: Free vs. Paid
Figure 272: Mobile Game Title: Free vs. Paid
Figure 273: Mobile Game Price
Figure 274: Mobile Game Download: OTI vs. OTA
Figure 275: Mobile Game Distribution: OTI vs. OTA
Figure 276: Mobile Game Download by OS
Figure 277: Mobile Game Download by Individual Gamer
Figure 278: Profitable Mobile Game Download by Ratio
Figure 279: Smartphone Market Share
Figure 280: Tablet Market Share
List of Tables
Table 1: Mobile Casual Game: iOS vs. Android
Table 2: Google Play vs. Apple Store Distribution
Table 3: Brand Monetization Metrics
Table 4: Mobile Gaming Strategies
Table 5: Revenue Sources vs. Cost Items
Table 6: Game Balancing Method
Table 7: Parameters to Balance Need Bragging Approach
Table 8: Mobile Social Game Costs vs. Revenue
Table 9: Value vs. Volume Market Feature
Table 10: Google Play Store Games 2010-2021
Table 11: Apple Store Games 2009-2021
Table 12: Mobile Gaming Asia Market by Platform 2023-2028
Table 13: Mobile Gaming Asia Market by Hardware Type 2023-2028
Table 14: Mobile Gaming Asia by Software Type 2023-2028
Table 15: Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Table 16: Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Table 17: Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Table 18: Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Table 19: Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Table 20: Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Table 21: Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Table 22: Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Table 23: Mobile Gaming Asia Market by Connectivity Type 2023-2028
Table 24: Mobile Gaming Asia Market by Enterprise Type 2023-2028
Table 25: Mobile Gaming Asia Market by Region 2023-2028
Table 26: East Asia & Pacific Mobile Gaming Asia Market by Platform 2023-2028
Table 27: East Asia & Pacific Mobile Gaming Asia Market by Hardware Type 2023-2028
Table 28: East Asia & Pacific Mobile Gaming Asia by Software Type 2023-2028
Table 29: East Asia & Pacific Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Table 30: East Asia & Pacific Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Table 31: East Asia & Pacific Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Table 32: East Asia & Pacific Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Table 33: East Asia & Pacific Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Table 34: East Asia & Pacific Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Table 35: East Asia & Pacific Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Table 36: East Asia & Pacific Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Table 37: East Asia & Pacific Mobile Gaming Asia Market by Connectivity Type 2023-2028
Table 38: East Asia & Pacific Mobile Gaming Asia Market by Enterprise Type 2023-2028
Table 39: East Asia & Pacific Mobile Gaming Asia Market by Country 2023-2028
Table 40: SEA Mobile Gaming Asia Market by Platform 2023-2028
Table 41: SEA Mobile Gaming Asia Market by Hardware Type 2023-2028
Table 42: SEA Mobile Gaming Asia by Software Type 2023-2028
Table 43: SEA Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Table 44: SEA Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Table 45: SEA Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Table 46: SEA Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Table 47: SEA Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Table 48: SEA Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Table 49: SEA Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Table 50: SEA Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Table 51: SEA Mobile Gaming Asia Market by Connectivity Type 2023-2028
Table 52: SEA Mobile Gaming Asia Market by Enterprise Type 2023-2028
Table 53: SEA Mobile Gaming Asia Market by Country 2023-2028
Table 54: Middle East Mobile Gaming Asia Market by Platform 2023-2028
Table 55: Middle East Mobile Gaming Asia Market by Hardware Type 2023-2028
Table 56: Middle East Mobile Gaming Asia by Software Type 2023-2028
Table 57: Middle East Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Table 58: Middle East Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Table 59: Middle East Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Table 60: Middle East Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Table 61: Middle East Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Table 62: Middle East Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Table 63: Middle East Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Table 64: Middle East Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Table 65: Middle East Mobile Gaming Asia Market by Connectivity Type 2023-2028
Table 66: Middle East Mobile Gaming Asia Market by Enterprise Type 2023-2028
Table 67: Middle East Mobile Gaming Asia Market by Country 2023-2028
Table 68: Central Asia Mobile Gaming Asia Market by Platform 2023-2028
Table 69: Central Asia Mobile Gaming Asia Market by Hardware Type 2023-2028
Table 70: Central Asia Mobile Gaming Asia by Software Type 2023-2028
Table 71: Central Asia Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Table 72: Central Asia Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Table 73: Central Asia Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Table 74: Central Asia Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Table 75: Central Asia Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Table 76: Central Asia Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Table 77: Central Asia Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Table 78: Central Asia Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Table 79: Central Asia Mobile Gaming Asia Market by Connectivity Type 2023-2028
Table 80: Central Asia Mobile Gaming Asia Market by Enterprise Type 2023-2028
Table 81: Central Asia Mobile Gaming Asia Market by Country 2023-2028
Table 82: South Asia Mobile Gaming Asia Market by Platform 2023-2028
Table 83: South Asia Mobile Gaming Asia Market by Hardware Type 2023-2028
Table 84: South Asia Mobile Gaming Asia by Software Type 2023-2028
Table 85: South Asia Mobile Gaming Asia Software Market by Gaming Apps Type 2023-2028
Table 86: South Asia Mobile Gaming Asia Software Market by Gaming OS Type 2023-2028
Table 87: South Asia Mobile Gaming Asia Market by Gaming Service Type 2023-2028
Table 88: South Asia Mobile Gaming Asia Service Market by Consumer Payment Type 2023-2028
Table 89: South Asia Mobile Gaming Asia Branded Game Market by Industry Vertical 2023-2028
Table 90: South Asia Mobile Gaming Asia Market by Gaming Management Provider Type 2023-2028
Table 91: South Asia Mobile Gaming Asia Market by Stakeholder Type 2023-2028
Table 92: South Asia Mobile Gaming Asia Market by Gaming Technology Type 2023-2028
Table 93: South Asia Mobile Gaming Asia Market by Connectivity Type 2023-2028
Table 94: South Asia Mobile Gaming Asia Market by Enterprise Type 2023-2028
Table 95: South Asia Mobile Gaming Asia Market by Country 2023-2028
Table 96: Mobile Gamer in Asia by Device Type 2023-2028
Table 97: Mobile Gamer in Asia by Casual vs. Regular 2023-2028
Table 98: Mobile Gamer in Asia by Game Category 2023-2028
Table 99: Mobile Gamer in Asia by Gaming OS Type 2023-2028
Table 100: Mobile Gamer in Asia by Game Payment Type 2023-2028
Table 101: Mobile Gamer in Asia by DAU vs. WAU vs. MAU 2023-2028
Table 102: Mobile Gamer in Asia by Gaming Technology Type 2023-2028
Table 103: Mobile Gamer in Asia by Connectivity Type 2023-2028
Table 104: Mobile Gamer in Asia by Regions 2023-2028
Table 105: East Asia & Pacific Mobile Gamer by Device Type 2023-2028
Table 106: East Asia & Pacific Mobile Gamer by Casual vs. Regular 2023-2028
Table 107: East Asia & Pacific Mobile Gamer by Game Category 2023-2028
Table 108: East Asia & Pacific Mobile Gamer by Gaming OS Type 2023-2028
Table 109: East Asia & Pacific Mobile Gamer by Game Payment Type 2023-2028
Table 110: East Asia & Pacific Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Table 111: East Asia & Pacific Mobile Gamer by Gaming Technology Type 2023-2028
Table 112: East Asia & Pacific Mobile Gamer by Connectivity Type 2023-2028
Table 113: East Asia & Pacific Mobile Gamer by Country 2023-2028
Table 114: SEA Mobile Gamer by Device Type 2023-2028
Table 115: SEA Mobile Gamer by Casual vs. Regular 2023-2028
Table 116: SEA Mobile Gamer by Game Category 2023-2028
Table 117: SEA Mobile Gamer by Gaming OS Type 2023-2028
Table 118: SEA Mobile Gamer by Game Payment Type 2023-2028
Table 119: SEA Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Table 120: SEA Mobile Gamer by Gaming Technology Type 2023-2028
Table 121: SEA Mobile Gamer by Connectivity Type 2023-2028
Table 122: SEA Mobile Gamer by Country 2023-2028
Table 123: Middle East Mobile Gamer by Device Type 2023-2028
Table 124: Middle East Mobile Gamer by Casual vs. Regular 2023-2028
Table 125: Middle East Mobile Gamer by Game Category 2023-2028
Table 126: Middle East Mobile Gamer by Gaming OS Type 2023-2028
Table 127: Middle East Mobile Gamer by Game Payment Type 2023-2028
Table 128: Middle East Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Table 129: Middle East Mobile Gamer by Gaming Technology Type 2023-2028
Table 130: Middle East Mobile Gamer by Connectivity Type 2023-2028
Table 131: Middle East Mobile Gamer by Country 2023-2028
Table 132: Central Asia Mobile Gamer by Device Type 2023-2028
Table 133: Central Asia Mobile Gamer by Casual vs. Regular 2023-2028
Table 134: Central Asia Mobile Gamer by Game Category 2023-2028
Table 135: Central Asia Mobile Gamer by Gaming OS Type 2023-2028
Table 136: Central Asia Mobile Gamer by Game Payment Type 2023-2028
Table 137: Central Asia Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Table 138: Central Asia Mobile Gamer by Gaming Technology Type 2023-2028
Table 139: Central Asia Mobile Gamer by Connectivity Type 2023-2028
Table 140: Central Asia Mobile Gamer by Country 2023-2028
Table 141: South Asia Mobile Gamer by Device Type 2023-2028
Table 142: South Asia Mobile Gamer by Casual vs. Regular 2023-2028
Table 143: South Asia Mobile Gamer by Game Category 2023-2028
Table 144: South Asia Mobile Gamer by Gaming OS Type 2023-2028
Table 145: South Asia Mobile Gamer by Game Payment Type 2023-2028
Table 146: South Asia Mobile Gamer by DAU vs. WAU vs. MAU 2023-2028
Table 147: South Asia Mobile Gamer by Gaming Technology Type 2023-2028
Table 148: South Asia Mobile Gamer by Connectivity Type 2023-2028
Table 149: South Asia Mobile Gamer by Country 2023-2028
Table 150: Mobile Gaming Asia Yearly ARPU vs. ARPPU 2023-2028
Table 151: Mobile Gaming Asia Monthly ARPU vs. ARPPU 2023-2028
Table 152: Mobile Gamer in Asia by Male vs. Female 2023-2028
Table 153: Mobile Gamer in Asia by Age Bracket 2023-2028
Table 154: Mobile Gamer in Asia by Yearly Income Bracket 2023-2028
Table 155: Mobile Gaming Asia: Relative Time Spend vs. Revenue Contribution by Age Bracket
Table 156: Gaming Device Preference by Broadband Household and Age Brackets in Asia
Table 157: Tablet Gamer Statistics in Asia
Table 158: Virtual Goods Spending Pattern
Table 159: Virtual Goods Unique Payer
Table 160: Game Play Frequency
Table 161: Game Purchase and Plan to Purchase
Table 162: Freemium Gamer Upgrade: Free to Paid Game
Table 163: In-Game Content Purchase
Table 164: Social Game Play Percent
Table 165: Social Game Play: DAU vs. WAU vs. MAU
Table 166: Game Recommendation to Others
Table 167: Game Genre Preference by Gender
Table 168: Gaming Time Spend Ratio
Table 169: Game Play Duration
Table 170: Mobile Time Spend (Except Voice)
Table 171: Game Play Activity Change Ratio
Table 172: Mobile Game Play Increase Factor
Table 173: Mobile Game Play User Benefit
Table 174: Mobile Game Play Influence Source
Table 175: Mobile Game Keeping Ratio by Device
Table 176: DAU Mobile Gamer by OS
Table 177: Mobile Gaming OS: Time Spend vs. Dedication
Table 178: Mobile Game Play Location
Table 179: Mobile Game Play Location in Home
Table 180: Mobile Game Genre Interest: On-the-Go
Table 181: Popular Mobile Game Category
Table 182: Mobile Game Acquisition Method
Table 183: Cross Platform Game Play
Table 184: Game Deployment Ratio
Table 185: East Asia & Pacific Game Genre Deployment by Country
Table 186: SEA Game Genre Deployment by Country
Table 187: Middle East Game Genre Deployment by Country
Table 188: Middle East Game Genre Deployment by Country
Table 189: Central Asia Game Genre Deployment by Country
Table 190: South Asia Game Genre Deployment by Country
Table 191: Mobile Game Developer by Age Bracket
Table 192: Day-time consumption on writing Mobile Game Apps
Table 193: Game Developer Demography by OS
Table 194: Game Developer Preference over Platform
Table 195: Game Developers believe Over Brand Game
Table 196: Gaming App vs. Other App Preference
Table 197: Revenue Generation by Gaming App vs. Other App
Table 198: Mobile User Using Mobile Apps
Table 199: Social Gaming ARPU by Company
Table 200: App Usage: Game vs. Others
Table 201: Mobile App User Time Spend Ratio
Table 202: Spending on Gaming App by OS
Table 203: Mobile Game Percent by Game Category
Table 204: Mobile Game Feature Adoption
Table 205: Mobile Game Feature Influence
Table 206: Mobile Game Download: Free vs. Paid
Table 207: Mobile Game Title: Free vs. Paid
Table 208: Mobile Game Price
Table 209: Mobile Game Download: OTI vs. OTA
Table 210: Mobile Game Distribution: OTI vs. OTA
Table 211: Mobile Game Download by OS
Table 212: Mobile Game Download by Individual Gamer
Table 213: Profitable Mobile Game Ratio
Table 214: Smartphone Market Share
Table 215: Tablet Market Share
Companies Mentioned
- 3 Hong Kong
- 360 Market
- 51.Com
- Activision Blizzard
- Agate Studio
- Airtel (Bharti)
- AIS
- Alegrium
- Alphabet (Google)
- Altermyth
- Alternative Android Store
- Alternative.To
- Amazon
- Ameba Pigg
- Anino mobile
- Anzhi
- AppChina
- Appia
- Appitalism
- Apple
- Apps UK Ltd.
- AT&T
- B-Mobile
- Babilon Mobile
- Badoo
- Baidu App store
- BATELCO
- Bebo
- Beeline
- Bemobi International
- Capcom
- Cellcom
- Chillingo
- China Mobile
- China Telecom
- China Unicom
- Chunghwa Telecom
- CodeNgo
- Come2Play
- Creacle Studio
- Cydia
- Cytamobile-Vodafone
- Cyworld
- D.cn Games Center
- DeNA
- Dhiraagu
- Dialog
- Disney Mobile
- DSTCom
- DTAC
- Educa Studio
- EE
- Electronic Arts
- Etisalat
- F-Droid
- Facebook Games
- Gaia Online
- Gameloft SE
- Gameprom
- Games Inc.
- Games2Win
- Gamevil (Com2uS)
- GetJar
- Gfan
- Globe Telecom
- Glu Mobile
- Google Play Games
- Grameenphone
- GREE
- GungHo Online Entertainment
- Habbo
- Halfbrick
- Hi5
- Hungama Games
- IBM
- Indosat
- InMobi
- iOS Game Center
- iWin
- Kabam Games
- Kairosoft
- Kaixin001
- KakaoTalk
- KDDI au
- Kidalang
- Kik Messenger
- Konami
- Kongregate
- K’Cell
- Lao-telecom
- Line
- Maopao
- Maximize Games Studio
- Maxis
- MegaFon
- Menara Games
- Metfone
- Mig33
- Mixi
- Mobango
- Mobicom
- MobiFone
- Mobile Telecommunication Company of Iran
- Mobilink
- Mobygames
- MocoSpace
- MTNPlay
- MTS
- Namco Bandai
- Nazara
- Ncell
- NetEase
- Nightspade
- Nintendo
- Nook App Store
- NTT DoCoMo
- NVidia (Geoforce)
- Omantel
- One Store Corp.
- Optus Mobile
- Oracle corporation
- Own Games
- Papaya Mobile
- Q-Tel
- Qihoo 360 Platform
- Renren
- Rovio Entertainment
- Sina Weibo
- SingTel Mobile
- SK Telecom
- Slide ME
- Smart Communications
- Socialpoint
- Sony Interactive Entertainment
- Square Enix
- STC
- Supercell Oy
- T-Mobile USA
- Tagged
- Take-Two Interactive Software
- Tango
- Taobao App Market
- Telenor
- Telkomsel
- Telstra Mobile
- Tencent Holdings
- Tencent Network (Weibo, Qzone and Pengyou)
- Tencent QQ
- The Walt Disney Company
- Tinker Games
- Toge Productions
- Touch
- Touchten Games
- Turkcell
- Twitch.TV
- Ubisoft Entertainment SA
- Uzdunrobita
- Verizon
- Viettel
- VKontakte
- Vodafone
- Vodafone Idea
- Wandoujia
- WildTangent
- Xiaomi App store
- XSplit
- Yahoo-Mobage
- Yonja
- Zain
- Zalo
- Zeptolab
- Zynga
Methodology
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