New Zealand Meat Market Assessment and Forecast to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The publisher’s Country Profile report on the meat sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The New Zealand meat sector was led by fresh meat (counter) category in both value and volume terms. However, the Cooked meats - counter category is forecast to register fastest value growth while, cooked meats - counter is forecast to be the fastest growing category in volume terms during 2020-2025. Hypermarkets & supermarkets is the leading channel for distribution of meat products in the country. Rigid plastics was the most commonly used pack material in the New Zealand meat sector. Tegel Foods Ltd, Macro Meats Pty Ltd and Hellers Limited are the leading players in the New Zealand meat sector.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025
• Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
• Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton - folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton - folding, bag, sleeve, shrink wrap, and other primary outer type.

Scope

• Per capita consumption and per capita expenditure of meat was higher in New Zealand than both the global and regional levels in 2020
• The per capita consumption of fresh meat (counter) was higher than other meat categories in New Zealand in 2020
• Brands are growing at a higher CAGR than private labels in the New Zealand meat sector
• The health & wellness market is led by the chilled raw packaged meat - processed category in the New Zealand meat sector
• Fresh meat (counter), was the most consumed category across leading cities in New Zealand

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.