Subscription-Based Travel Platforms - Case Study

This case study looks at subscription-based travel platforms, gives an in-depth insight into the market and consumer attitudes, analyzes the potential demand for this type of service, and assesses opportunities and challenges for travel companies. It also looks at some specific examples and use cases.

Key Highlights

• A growing trend within the travel and tourism industry is that of subscription services. Loyalty in travel has historically been linked to miles programs and points. However, travel players are now defying the conventional wisdom by attracting travelers with paid subscription programs which generally promise exclusive discounts and perks as well as personalized travel advice.
• Subscription models have the potential to completely transform an industry that faces challenges such as seasonality and the boom-or-bust cycles of bookings and commissions by ensuring a relatively predictable and stable revenue stream. Furthermore, subscription services are increasingly replacing the transaction relationship between the company and customer, focusing on fostering long-term relationships and putting key themes such as personalization at the forefront.
• People typically only book and travel a few times a year. To ensure that a travel subscription provides good value for travel, the subscription should seek to implemented year-round value. This can be achieved through exclusive discounts and even educational tools, in some cases.

Scope

• This case study looks at subscription-based travel platforms, gives an in-depth insight into the market and consumer attitudes, analyzes the potential demand for this type of service, and assesses opportunities and challenges for travel companies. It also looks at some specific examples and use cases.

Reasons to Buy

• Gain an understanding towards the subscription economy within the travel industry and consumer sentiment towards subscription services.
• Obtain a clearer picture of the major themes driving subscription-based travel services.
• Gain an understanding of what works in travel subscriptions, for both consumers and companies.