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Brazil Meat Market Assessment and Forecast to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

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    Report

  • 134 Pages
  • December 2021
  • Region: Brazil
  • GlobalData
  • ID: 5533653
The publisher’s Country Profile report on the meat sector in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Brazilian meat sector was led by fresh meat (counter) category in both value and volume terms. However, the Cooked meats - counter category is forecast to register fastest value growth while, fresh meat (counter) is forecast to be the fastest growing category in volume terms during 2020-2025. Hypermarkets & supermarkets is the leading channel for distribution of meat products in the country. Rigid plastics was the most commonly used pack material in the Brazilian meat sector. Jbs S.A., BRF S.A. and Minerva S.A. are the leading players in the Brazilian meat sector.

What else is contained?


  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025
  • Category coverage: Value and growth analysis for ambient meat, chilled raw packaged meat - processed, chilled raw packaged meat - whole cuts, cooked meats - counter, cooked meats - packaged, fresh meat (counter), and frozen meat with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
  • Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, food & drinks specialists, hypermarkets & supermarkets, E-retailers, cash & carries & warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, department stores, and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid metal, flexible packaging, rigid plastics, and paper & board; pack type for: jar, bag/sachet, tub, stand up pouch, carton - folding, can, tray, film, clamshell, specialty container, and blister pack and other pack type, closure type for: screw top, prize off, twist off, plastic tie, foil, film, and other closure types, primary outer types for: carton - folding, bag, sleeve, shrink wrap, and other primary outer type.

Scope


  • Per capita consumption of meat was higher in Brazil than in both the global and regional levels in 2020
  • The per capita consumption of fresh meat (counter) was higher than other meat categories in Brazil in 2020
  • Private labels are growing at a higher CAGR than brands in the Brazilian meat sector
  • The health & wellness market is led by the chilled raw packaged meat - processed category in the Brazilian meat sector
  • Fresh meat (counter), was the most consumed category across leading cities in Brazil
  • The resurgence of core sectors such as exports and tourism will boost national employment levels through 2025

Reasons to Buy


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

  • Report Scope
  • Executive Summary
Part 1: Market Environment
  • Value and Volume Share of Brazil in the Global and Latin American Markets
  • Growth Analysis of Brazil Compared to Other Leading Countries in the Latin American Market
  • PCC and PCE of Brazil Compared to the Global and Latin American Markets

Part 2: Sector Deep Dive
  • Brazil Meat Sector Snapshot
  • Market Size Analysis
  • Cross - category Comparison Value Growth Analysis and Category Winners and Losers
  • Cross - category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis - Category: Ambient Meat
  • Segment - Level Analysis (in Value Terms) Ambient Meat
  • Segment - Level Analysis (in Volume Terms) Ambient Meat
  • Market Size Analysis - Category: Chilled Raw Packaged Meat Processed
  • Segment - Level Analysis (in Value Terms) Chilled Raw Packaged Meat Processed
  • Segment - Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Processed
  • Market Size Analysis - Category: Chilled Raw Packaged Meat Whole Cuts
  • Segment - Level Analysis (in Value Terms) Chilled Raw Packaged Meat Whole Cuts
  • Segment - Level Analysis (in Volume Terms) Chilled Raw Packaged Meat Whole Cuts
  • Market Size Analysis - Category: Cooked Meats Counter
  • Market Size Analysis - Category: Cooked Meats Packaged
  • Segment - Level Analysis (in Value Terms) Cooked Meats Packaged
  • Segment - Level Analysis (in Volume Terms) Cooked Meats Packaged
  • Market Size Analysis - Category: Fresh Meat (Counter)
  • Segment - Level Analysis (in Value Terms) Fresh Meat (Counter)
  • Segment - Level Analysis (in Volume Terms) Fresh Meat (Counter)
  • Market Size Analysis - Category: Frozen Meat
  • Segment - Level Analysis (in Value Terms) Frozen Meat
  • Segment - Level Analysis (in Volume Terms) Frozen Meat

Part 4: Distribution Analysis
  • Channel Share Analysis

Part 5: Competitive Environment
  • Leading Companies Value and Volume Share
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis
  • Health & Wellness Analysis by Category
  • Health & Wellness Analysis by Product Attributes
  • Health & Wellness Analysis by Consumer Benefits Cross Category Comparison
  • Products with H&W Vs. Non H&W Claims

Part 7: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis

Part 8: City Deep Dive
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Category
  • Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics
  • Demographic Analysis

Part 10: Macroeconomic Analysis
  • GDP Growth and Inflation
  • Population Growth
  • Labor Market Trend
  • Economic Summary, Labor Market, and Demographic Trends
  • Brazil Risk Index (GCRI) 2020
  • Brazil Risk Analysis
  • Compared to Global and Latin American Markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading Value Categories
  • Fastest Growing Segments (Value), 2020
  • Cross-Category Comparison by Value (2015-2025)
  • Cross-Category Comparison by Volume (2015-2025)
  • Per Capita Consumption (by Category), Brazil Compared to Latin American and Global Levels (in kg), 2020
  • Ambient Meat - Value Analysis by Segment, 2015 2025
  • Ambient Meat - Volume Analysis by Segment, 2015-2025
  • Chilled Raw Packaged Meat - Processed Value Analysis by Segment, 2015 2025
  • Chilled Raw Packaged Meat - Processed Volume Analysis by Segment, 2015-2025
  • Chilled Raw Packaged Meat - Whole Cuts Value Analysis by Segment, 2015-2025
  • Chilled Raw Packaged Meat - Whole Cuts Volume Analysis by Segment, 2015-2025
  • Cooked Meats - Packaged Value Analysis by Segment, 2015 2025
  • Cooked Meats - Packaged Processed Volume Analysis by Segment, 2015 2025
  • Fresh Meat (Counter) - Value Analysis by Segment, 2015-2025
  • Fresh Meat (Counter) - Volume Analysis by Segment, 2015-2025
  • Frozen Meat - Value Analysis by Segment, 2015 2025
  • Frozen Meat - Volume Analysis by Segment, 2015-2025
  • Change in Distribution Share, 2015-2020
  • Top Five Companies Share by Brand (in Value and Volume Terms) in the Meat Sector, 2020
  • Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020
  • Category Comparison With H&W and Non H&W Claims, 2015-2020
  • Volume Analysis of Top 10 Cities by Category (Million kg), 2020
  • Performance Overview (Score: 1-100)
  • Category Data, by Segment Per Capita Consumption (in kg), 2015-2025
  • Per Capita Expenditure ($), 2015-2025
  • Meat Sales Distribution in Brazil by Category (BRL Million), 2020
  • Brand Share (in Value and Volume Terms) in the Meat Sector, 2020
  • Brand Share (in Value and Volume Terms) in the Meat Sector, by Category, 2020
  • Key Health & Wellness Product Attributes Driving Sales in Brazil, 2015-2020
  • Key Health & Wellness Consumer Benefits Driving Sales in Brazil, 2015-2020
  • Pack Material (in Million Pack Units), 2015-2025
  • Pack Materials by Category (in Million Pack Units), 2020
  • Pack Type (in Million Pack Units), 2015-2025
  • Pack Types by Category (in Million Pack Units), 2020
  • Closure Type (in Million Pack Units), 2015-2025
  • Closure Types by Category (in Million Pack Units), 2020
  • Primary Outer Type (in Million Pack Units), 2015-2025
  • Primary Outer Types by Category (in Million Pack Units), 2020
  • Real GDP and Annual Growth (%), 2017-2025
  • Nominal GDP and Annual Growth (%), 2017-2025
  • Consumer Price Inflation (%), 2017-2025
  • Employed People and Unemployment Rate (%), 2017-2025
  • Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025
  • Population and Annual Growth (%), 2017-2025
  • Population by Age Group (%)
  • Population by Gender (%)
  • Population by Rural-Urban Split (%)
  • Exchange Rates, 2015-2025

List of Figures
  • Value and Volume Share of Brazil in the Global and Latin American Meat Sector, 2020-2025
  • Brazil Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape
  • PCC Comparison - Brazil, Latin American, and Global, 2015-2025
  • PCE Comparison - Brazil, Latin American, and Global, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Meat Sector, 2015-2025
  • Cross-category Comparison Value Growth Analysis and Category Winners and Losers
  • Cross category Comparison Volume Growth Analysis and Category Winners and Losers
  • Market Size and Growth Analysis by Value and Volume, Ambient Meat Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat - Processed Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat - Whole Cuts Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Cooked Meats - Counter Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Cooked Meats - Packaged Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Fresh Meat (Counter) Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Frozen Meat Category, 2015-2025
  • Share of Key Distribution Channels (in Value Terms) Meat, 2020
  • Key Distribution Channel Share by Category (in Value Terms), 2020
  • Leading Companies (in Value and Volume Terms) in the Meat Sector, 2020
  • Private Label Penetration by Category (in Value Terms), 2020
  • Growth Analysis, Private Label and Brands, 2015-2020
  • Category-wise Consolidation/Fragmentation (in Value Terms) Meat , 2020 Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020
  • Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020
  • Contribution of Health & Wellness by Consumer Benefits, $ Million, 2015 2020
  • Key Pack Materials in the Brazilian Meat Sector, Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Material, 2015 2025
  • Use of Pack Material by Category (in Pack Units), 2020
  • Key Pack Types in the Brazilian Meat Sector, Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Type, 2015-2025
  • Use of Pack Type by Category (in Pack Units), 2020
  • Key Closure Types in the Brazilian Meat Sector, Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Closure Type, 2015 2025
  • Use of Closure Type by Category (in Pack Units), 2020
  • Key Primary Outer Types in the Brazilian Meat Sector, Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Primary Outer Type, 2015-2025
  • Use of Primary Outer Type by Category (in Pack Units), 2020
  • Volume Growth Analysis of Top 10 Cities (Million kg), 2015-2020
  • Leading Cities’ Contribution to Volume Change, 2015-2020
  • Demographic Analysis
  • Real GDP (BRL Billion) and Annual Growth (%)
  • Nominal GDP (BRL Billion) and Annual Growth (%)
  • Consumer Price Inflation (%)
  • Nominal Household Final Consumption Expenditure Growth (%) in BRL Terms
  • Population (Millions) and Annual Growth (%)
  • Population by Age Group (%)
  • Population by Gender (%)
  • Population by Rural-urban Split (%)
  • Employed People (Millions) and Unemployment Rate (%)
  • Economic Summary, Labor Market, and Demographic Trends
  • Five Lowest Risk Nations in GCRI Q4 2020
  • Five Highest Risk Nations in GCRI Q4 2020
  • Brazil Performance in Country Risk Analysis in Comparison to Latin American and the World
List of 109 Countries Analyzed to Identify High Potential Countries in Different Regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Jbs S.A.
  • BRF S.A.
  • Minerva S.A.
  • Aurora Alimentos
  • Marfrig Group
  • Pamplona Alimentos S/A
  • Prik Sarim cayyene
  • Cajuru Ind. E Com De Alimentos Ltda.
  • Korin
  • Copacol Ltd
  • Pif Paf Sa
  • Frimesa