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The publisher has been monitoring the digital advertising market in us and it is poised to grow by $166.87 bn during 2022-2026, decelerating at a CAGR of 13.34% during the forecast period. The report on the digital advertising market in US provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current us market scenario, latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising and shifting trend from traditional to online advertising.
The digital advertising market in US analysis includes type and channel segment.
The digital advertising market in US is segmented as below:
By Type
- Search advertising
- Social media advertising
- Banner advertising
- Others
By Channel
- Mobile
- Desktop/laptop
- Connected TV
This study identifies the growing smartphone penetration as one of the prime reasons driving the digital advertising market growth in US during the next few years.
The report on digital advertising market in US covers the following areas:
- Digital advertising market sizing
- Digital advertising market forecast
- Digital advertising market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital advertising market vendors in US that include Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Global Management Inc., BuzzFeed Inc., Facebook Inc., IAC InterActiveCorp, LinkedIn Corp., Microsoft Corp., and Twitter Inc. Also, the digital advertising market in US analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
Executive Summary- Market Overview
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2021
- Market outlook: Forecast for 2021 - 2026
Five Forces Analysis
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Type
- Market segments
- Comparison by Type
- Search advertising - Market size and forecast 2021-2026
- Social media advertising - Market size and forecast 2021-2026
- Banner advertising - Market size and forecast 2021-2026
- Others - Market size and forecast 2021-2026
- Market opportunity by Type
Market Segmentation by Channel
- Market segments
- Comparison by Channel
- Mobile - Market size and forecast 2021-2026
- Desktop/laptop - Market size and forecast 2021-2026
- Connected TV - Market size and forecast 2021-2026
- Market opportunity by Channel
Customer landscape
- Market drivers
- Market challenges
- Market trends
Vendor Landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Apollo Global Management Inc.
- BuzzFeed Inc.
- Facebook Inc.
- IAC InterActiveCorp
- LinkedIn Corp.
- Microsoft Corp.
- Twitter Inc.
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
List of Exhibits
- Key Finding 1
- Key Finding 2
- Key Finding 5
- Key Finding 6
- Key Finding 7
- Parent market
- Market characteristics
- Offerings of vendors included in the market definition
- Market segments
- Global - Market size and forecast 2021 - 2026 ($ billion)
- Global market: Year-over-year growth 2021 - 2026 (%)
- Five forces analysis 2021 & 2026
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition - Five forces 2021
- Type - Market share 2021-2026 (%)
- Comparison by Type
- Search advertising - Market size and forecast 2021-2026 ($ billion)
- Search advertising - Year-over-year growth 2021-2026 (%)
- Social media advertising - Market size and forecast 2021-2026 ($ billion)
- Social media advertising - Year-over-year growth 2021-2026 (%)
- Banner advertising - Market size and forecast 2021-2026 ($ billion)
- Banner advertising - Year-over-year growth 2021-2026 (%)
- Others - Market size and forecast 2021-2026 ($ billion)
- Others - Year-over-year growth 2021-2026 (%)
- Market opportunity by Type
- Channel - Market share 2021-2026 (%)
- Comparison by Channel
- Mobile - Market size and forecast 2021-2026 ($ billion)
- Mobile - Year-over-year growth 2021-2026 (%)
- Desktop/laptop - Market size and forecast 2021-2026 ($ billion)
- Desktop/laptop - Year-over-year growth 2021-2026 (%)
- Connected TV - Market size and forecast 2021-2026 ($ billion)
- Connected TV - Year-over-year growth 2021-2026 (%)
- Market opportunity by Channel
- Customer landscape
- Impact of drivers and challenges
- Vendor landscape
- Landscape disruption
- Industry risks
- Vendors covered
- Market positioning of vendors
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key offerings
- Adobe Inc. - Key customers
- Adobe Inc. - Segment focus
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Key customers
- Alphabet Inc. - Segment focus
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Key customers
- Amazon.com Inc. - Segment focus
- Apollo Global Management Inc. - Overview
- Apollo Global Management Inc. - Business segments
- Apollo Global Management Inc. - Key offerings
- Apollo Global Management Inc. - Key customers
- Apollo Global Management Inc. - Segment focus
- BuzzFeed Inc. - Overview
- BuzzFeed Inc. - Product and service
- BuzzFeed Inc. - Key offerings
- BuzzFeed Inc. - Key customers
- BuzzFeed Inc. - Segment focus
- Facebook Inc. - Overview
- Facebook Inc. - Business segments
- Facebook Inc. - Key offerings
- Facebook Inc. - Key customers
- Facebook Inc. - Segment focus
- IAC InterActiveCorp - Overview
- IAC InterActiveCorp - Business segments
- IAC InterActiveCorp - Key offerings
- IAC InterActiveCorp - Key customers
- IAC InterActiveCorp - Segment focus
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product and service
- LinkedIn Corp. - Key offerings
- LinkedIn Corp. - Key customers
- LinkedIn Corp. - Segment focus
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Key customers
- Microsoft Corp. - Segment focus
- Twitter Inc. - Overview
- Twitter Inc. - Business segments
- Twitter Inc. - Key offerings
- Twitter Inc. - Key customers
- Twitter Inc. - Segment focus
- Currency conversion rates for US$
- Research Methodology
- Validation techniques employed for market sizing
- Information sources
- List of abbreviations
Executive Summary
The publisher recognizes the following companies as the key players in the digital advertising market in US: Adobe Inc., Alphabet Inc., Amazon.com Inc., Apollo Global Management Inc., BuzzFeed Inc., Facebook Inc., IAC InterActiveCorp, LinkedIn Corp., Microsoft Corp., and Twitter Inc.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing smartphone penetration."
According to the report, one of the major drivers for this market is the growth in in-app advertising.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Apollo Global Management Inc.
- BuzzFeed Inc.
- Facebook Inc.
- IAC InterActiveCorp
- LinkedIn Corp.
- Microsoft Corp.
- Twitter Inc.
