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Hospitality Market in Morocco 2024-2028

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    Report

  • 126 Pages
  • November 2024
  • Region: Morocco
  • TechNavio
  • ID: 5534262
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The hospitality market in morocco is forecasted to grow by USD 1.67 billion during 2023-2028, accelerating at a CAGR of 5.8% during the forecast period. The report on the hospitality market in morocco provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shifting preference for local and authentic experiences, increasing number of travelers opting for new types of tourism, and implementation of sustainable tourism practices by hospitality companies.

The hospitality market in morocco is segmented as below:

By Type

  • International
  • Domestic

By Service

  • Food service
  • Accommodation

By Geographical Landscape

  • Middle East and Africa
This study identifies the increase in internet access and online testimonials as one of the prime reasons driving the hospitality market in morocco growth during the next few years. Also, increase in eco-conscious travelers and increasing investments in hospitality industry will lead to sizable demand in the market.

The report on the hospitality market in morocco covers the following areas:

  • Hospitality Market in Morocco sizing
  • Hospitality Market in Morocco forecast
  • Hospitality Market in Morocco industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading hospitality market in morocco vendors that include Accor S.A., Aman Group S.a.r.l., Dar Ayniwen, Four Seasons Hotels Ltd., Hyatt Hotels Corp., Jin Jiang International Holdings Co. Ltd., Kenzi Hotel Group, Kerzner International Ltd., La Mamounia Marrakech, Louvre Hotels Group, Mandarin Oriental International Ltd, Marriott International Inc., ONOMO International SARL, Palais Faraj Suites and Spa, PALAIS SHEHERAZADE and SpA, Rotana Hotel Management Corp., Royal Mansour Marrakech, SELMAN MARRAKECH, and Wyndham Hotels and Resorts Inc. Also, the hospitality market in morocco analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Market Segmentation by Service
Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value Chain Analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2023
4.4 Market outlook: Forecast for 2023-2028
Chart on Morocco - Market size and forecast 2023-2028 ($ million)
Data Table on Morocco - Market size and forecast 2023-2028 ($ million)
Chart on Morocco: Year-over-year growth 2023-2028 (%)
Data Table on Morocco: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
5.1 Hospitality Market in Morocco 2018 - 2022
Historic Market Size - Data Table on Hospitality Market in Morocco 2018 - 2022 ($ million)
5.2 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ million)
5.3 Service segment analysis 2018 - 2022
Historic Market Size - Service Segment 2018 - 2022 ($ million)
6 Qualitative Analysis
6.1 The AI impact on Hospitality Market in Morocco
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
7.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Type
8.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
8.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
8.3 International - Market size and forecast 2023-2028
Chart on International - Market size and forecast 2023-2028 ($ million)
Data Table on International - Market size and forecast 2023-2028 ($ million)
Chart on International - Year-over-year growth 2023-2028 (%)
Data Table on International - Year-over-year growth 2023-2028 (%)
8.4 Domestic - Market size and forecast 2023-2028
Chart on Domestic - Market size and forecast 2023-2028 ($ million)
Data Table on Domestic - Market size and forecast 2023-2028 ($ million)
Chart on Domestic - Year-over-year growth 2023-2028 (%)
Data Table on Domestic - Year-over-year growth 2023-2028 (%)
8.5 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Service
9.1 Market segments
Chart on Service - Market share 2023-2028 (%)
Data Table on Service - Market share 2023-2028 (%)
9.2 Comparison by Service
Chart on Comparison by Service
Data Table on Comparison by Service
9.3 Food service - Market size and forecast 2023-2028
Chart on Food service - Market size and forecast 2023-2028 ($ million)
Data Table on Food service - Market size and forecast 2023-2028 ($ million)
Chart on Food service - Year-over-year growth 2023-2028 (%)
Data Table on Food service - Year-over-year growth 2023-2028 (%)
9.4 Accommodation - Market size and forecast 2023-2028
Chart on Accommodation - Market size and forecast 2023-2028 ($ million)
Data Table on Accommodation - Market size and forecast 2023-2028 ($ million)
Chart on Accommodation - Year-over-year growth 2023-2028 (%)
Data Table on Accommodation - Year-over-year growth 2023-2028 (%)
9.5 Market opportunity by Service
Market opportunity by Service ($ million)
Data Table on Market opportunity by Service ($ million)
10 Customer Landscape
10.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
11 Drivers, Challenges, and Opportunity/Restraints
11.1 Market drivers
11.2 Market challenges
11.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
11.4 Market opportunities/restraints
12 Competitive Landscape
12.1 Overview
12.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
12.3 Landscape disruption
Overview on factors of disruption
12.4 Industry risks
Impact of key risks on business
13 Competitive Analysis
13.1 Companies profiled
Companies covered
13.2 Company ranking index
Company ranking index
13.3 Market positioning of companies
Matrix on companies position and classification
13.4 Accor S.A.
Accor S.A. - Overview
Accor S.A. - Business segments
Accor S.A. - Key news
Accor S.A. - Key offerings
Accor S.A. - Segment focus
SWOT
13.5 Four Seasons Hotels Ltd.
Four Seasons Hotels Ltd. - Overview
Four Seasons Hotels Ltd. - Product / Service
Four Seasons Hotels Ltd. - Key offerings
SWOT
13.6 Hyatt Hotels Corp.
Hyatt Hotels Corp. - Overview
Hyatt Hotels Corp. - Business segments
Hyatt Hotels Corp. - Key offerings
Hyatt Hotels Corp. - Segment focus
SWOT
13.7 Jin Jiang International Holdings Co. Ltd.
Jin Jiang International Holdings Co. Ltd. - Overview
Jin Jiang International Holdings Co. Ltd. - Product / Service
Jin Jiang International Holdings Co. Ltd. - Key offerings
SWOT
13.8 Kenzi Hotel Group
Kenzi Hotel Group - Overview
Kenzi Hotel Group - Product / Service
Kenzi Hotel Group - Key offerings
SWOT
13.9 Louvre Hotels Group
Louvre Hotels Group - Overview
Louvre Hotels Group - Product / Service
Louvre Hotels Group - Key offerings
SWOT
13.10 Mandarin Oriental International Ltd
Mandarin Oriental International Ltd - Overview
Mandarin Oriental International Ltd - Business segments
Mandarin Oriental International Ltd - Key offerings
Mandarin Oriental International Ltd - Segment focus
SWOT
13.11 Marriott International Inc.
Marriott International Inc. - Overview
Marriott International Inc. - Business segments
Marriott International Inc. - Key news
Marriott International Inc. - Key offerings
Marriott International Inc. - Segment focus
SWOT
13.12 Rotana Hotel Management Corp.
Rotana Hotel Management Corp. - Overview
Rotana Hotel Management Corp. - Product / Service
Rotana Hotel Management Corp. - Key offerings
SWOT
13.13 Wyndham Hotels and Resorts Inc.
Wyndham Hotels and Resorts Inc. - Overview
Wyndham Hotels and Resorts Inc. - Business segments
Wyndham Hotels and Resorts Inc. - Key offerings
Wyndham Hotels and Resorts Inc. - Segment focus
SWOT
14 Appendix
14.1 Scope of the report
14.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
14.3 Currency conversion rates for US$
Currency conversion rates for US$
14.4 Research methodology
Research methodology
14.5 Data procurement
Information sources
14.6 Data validation
Data validation
14.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
14.8 Data synthesis
Data synthesis
14.9 360 degree market analysis
360 degree market analysis
14.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Type
Exhibits 5: Executive Summary - Chart on Market Segmentation by Service
Exhibits 6: Executive Summary - Chart on Company Market Positioning
Exhibits 7: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 8: Overview on criticality of inputs and factors of differentiation
Exhibits 9: Overview on factors of disruption
Exhibits 10: Impact of drivers and challenges in 2023 and 2028
Exhibits 11: Parent Market
Exhibits 12: Data Table on - Parent Market
Exhibits 13: Market characteristics analysis
Exhibits 14: Value Chain Analysis
Exhibits 15: Offerings of companies included in the market definition
Exhibits 16: Market segments
Exhibits 17: Chart on Morocco - Market size and forecast 2023-2028 ($ million)
Exhibits 18: Data Table on Morocco - Market size and forecast 2023-2028 ($ million)
Exhibits 19: Chart on Morocco: Year-over-year growth 2023-2028 (%)
Exhibits 20: Data Table on Morocco: Year-over-year growth 2023-2028 (%)
Exhibits 21: Historic Market Size - Data Table on Hospitality Market in Morocco 2018 - 2022 ($ million)
Exhibits 22: Historic Market Size - Type Segment 2018 - 2022 ($ million)
Exhibits 23: Historic Market Size - Service Segment 2018 - 2022 ($ million)
Exhibits 24: Five forces analysis - Comparison between 2023 and 2028
Exhibits 25: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 26: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 30: Chart on Market condition - Five forces 2023 and 2028
Exhibits 31: Chart on Type - Market share 2023-2028 (%)
Exhibits 32: Data Table on Type - Market share 2023-2028 (%)
Exhibits 33: Chart on Comparison by Type
Exhibits 34: Data Table on Comparison by Type
Exhibits 35: Chart on International - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Data Table on International - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Chart on International - Year-over-year growth 2023-2028 (%)
Exhibits 38: Data Table on International - Year-over-year growth 2023-2028 (%)
Exhibits 39: Chart on Domestic - Market size and forecast 2023-2028 ($ million)
Exhibits 40: Data Table on Domestic - Market size and forecast 2023-2028 ($ million)
Exhibits 41: Chart on Domestic - Year-over-year growth 2023-2028 (%)
Exhibits 42: Data Table on Domestic - Year-over-year growth 2023-2028 (%)
Exhibits 43: Market opportunity by Type ($ million)
Exhibits 44: Data Table on Market opportunity by Type ($ million)
Exhibits 45: Chart on Service - Market share 2023-2028 (%)
Exhibits 46: Data Table on Service - Market share 2023-2028 (%)
Exhibits 47: Chart on Comparison by Service
Exhibits 48: Data Table on Comparison by Service
Exhibits 49: Chart on Food service - Market size and forecast 2023-2028 ($ million)
Exhibits 50: Data Table on Food service - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Chart on Food service - Year-over-year growth 2023-2028 (%)
Exhibits 52: Data Table on Food service - Year-over-year growth 2023-2028 (%)
Exhibits 53: Chart on Accommodation - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Data Table on Accommodation - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Chart on Accommodation - Year-over-year growth 2023-2028 (%)
Exhibits 56: Data Table on Accommodation - Year-over-year growth 2023-2028 (%)
Exhibits 57: Market opportunity by Service ($ million)
Exhibits 58: Data Table on Market opportunity by Service ($ million)
Exhibits 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 60: Impact of drivers and challenges in 2023 and 2028
Exhibits 61: Overview on criticality of inputs and factors of differentiation
Exhibits 62: Overview on factors of disruption
Exhibits 63: Impact of key risks on business
Exhibits 64: Companies covered
Exhibits 65: Company ranking index
Exhibits 66: Matrix on companies position and classification
Exhibits 67: Accor S.A. - Overview
Exhibits 68: Accor S.A. - Business segments
Exhibits 69: Accor S.A. - Key news
Exhibits 70: Accor S.A. - Key offerings
Exhibits 71: Accor S.A. - Segment focus
Exhibits 72: SWOT
Exhibits 73: Four Seasons Hotels Ltd. - Overview
Exhibits 74: Four Seasons Hotels Ltd. - Product / Service
Exhibits 75: Four Seasons Hotels Ltd. - Key offerings
Exhibits 76: SWOT
Exhibits 77: Hyatt Hotels Corp. - Overview
Exhibits 78: Hyatt Hotels Corp. - Business segments
Exhibits 79: Hyatt Hotels Corp. - Key offerings
Exhibits 80: Hyatt Hotels Corp. - Segment focus
Exhibits 81: SWOT
Exhibits 82: Jin Jiang International Holdings Co. Ltd. - Overview
Exhibits 83: Jin Jiang International Holdings Co. Ltd. - Product / Service
Exhibits 84: Jin Jiang International Holdings Co. Ltd. - Key offerings
Exhibits 85: SWOT
Exhibits 86: Kenzi Hotel Group - Overview
Exhibits 87: Kenzi Hotel Group - Product / Service
Exhibits 88: Kenzi Hotel Group - Key offerings
Exhibits 89: SWOT
Exhibits 90: Louvre Hotels Group - Overview
Exhibits 91: Louvre Hotels Group - Product / Service
Exhibits 92: Louvre Hotels Group - Key offerings
Exhibits 93: SWOT
Exhibits 94: Mandarin Oriental International Ltd - Overview
Exhibits 95: Mandarin Oriental International Ltd - Business segments
Exhibits 96: Mandarin Oriental International Ltd - Key offerings
Exhibits 97: Mandarin Oriental International Ltd - Segment focus
Exhibits 98: SWOT
Exhibits 99: Marriott International Inc. - Overview
Exhibits 100: Marriott International Inc. - Business segments
Exhibits 101: Marriott International Inc. - Key news
Exhibits 102: Marriott International Inc. - Key offerings
Exhibits 103: Marriott International Inc. - Segment focus
Exhibits 104: SWOT
Exhibits 105: Rotana Hotel Management Corp. - Overview
Exhibits 106: Rotana Hotel Management Corp. - Product / Service
Exhibits 107: Rotana Hotel Management Corp. - Key offerings
Exhibits 108: SWOT
Exhibits 109: Wyndham Hotels and Resorts Inc. - Overview
Exhibits 110: Wyndham Hotels and Resorts Inc. - Business segments
Exhibits 111: Wyndham Hotels and Resorts Inc. - Key offerings
Exhibits 112: Wyndham Hotels and Resorts Inc. - Segment focus
Exhibits 113: SWOT
Exhibits 114: Inclusions checklist
Exhibits 115: Exclusions checklist
Exhibits 116: Currency conversion rates for US$
Exhibits 117: Research methodology
Exhibits 118: Information sources
Exhibits 119: Data validation
Exhibits 120: Validation techniques employed for market sizing
Exhibits 121: Data synthesis
Exhibits 122: 360 degree market analysis
Exhibits 123: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the hospitality market in morocco: Accor S.A., Aman Group S.a.r.l., Dar Ayniwen, Four Seasons Hotels Ltd., Hyatt Hotels Corp., Jin Jiang International Holdings Co. Ltd., Kenzi Hotel Group, Kerzner International Ltd., La Mamounia Marrakech, Louvre Hotels Group, Mandarin Oriental International Ltd, Marriott International Inc., ONOMO International SARL, Palais Faraj Suites and Spa, PALAIS SHEHERAZADE and SpA, Rotana Hotel Management Corp., Royal Mansour Marrakech, SELMAN MARRAKECH, and Wyndham Hotels and Resorts Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is increase in internet access and online testimonials."

According to the report, one of the major drivers for this market is the shifting preference for local and authentic experiences.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Accor S.A.
  • Aman Group S.a.r.l.
  • Dar Ayniwen
  • Four Seasons Hotels Ltd.
  • Hyatt Hotels Corp.
  • Jin Jiang International Holdings Co. Ltd.
  • Kenzi Hotel Group
  • Kerzner International Ltd.
  • La Mamounia Marrakech
  • Louvre Hotels Group
  • Mandarin Oriental International Ltd
  • Marriott International Inc.
  • ONOMO International SARL
  • Palais Faraj Suites and Spa
  • PALAIS SHEHERAZADE and SpA
  • Rotana Hotel Management Corp.
  • Royal Mansour Marrakech
  • SELMAN MARRAKECH
  • Wyndham Hotels and Resorts Inc.