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Business of the National Hockey League (NHL) 2021 - Property Profile, Sponsorship and Media Landscape

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    Report

  • 89 Pages
  • December 2021
  • Region: Global
  • GlobalData
  • ID: 5546571
An insightful look into the main business operations for the premier ice hockey competition for the 2021-22 season. In breaking down its commercial outlook, through sponsorship and media landscapes the report helps highlight the NHL's position in the North American sports market.

The NHL stands as a huge commercial sports entity, with team partnerships cumulatively estimated to be worth $812.33 million this season. Sponsorship is also rife across the league operations itself, with the NHL itself banking a further $631 million this year. The new season has kick started a new era of national media rights distribution with ESPN and TNT pinching the rights off of NBC. All these strong commercial revenue streams should help foot the losses experienced during the global pandemic, with missed ticket revenue alone costing the teams a combined $1,366.79 million over the past two season.

League comparisons against the other four leading sports leagues in North America. Exploring stadium sizes and maximum ticketing revenue. The effect of COVID-19 on the league, both in 2020 and 2021. In depth detail for the media and sponsorship landscape of the league in general. Breakdown of all 32 teams, from online popularity to individual partnership details.

Scope

  • The report takes a closer look at the main business aspects of the league and highlights how much money has been generated from specific types of revenue generators. Despite COVID-19 worries, the league was able to increase its main national media rights contracts heading into the 2021-22 season, with this report taking a closer look at the landscape, including the rights of regional broadcasters in North America. On top of looking at the leagues position on financial gains, the report also looks at the revenues associated with the teams individually as well as their status in the sport.

Reasons to Buy

  • An in depth look at one of the leading sports leagues in North America, with great comparative facts and figures to understand its position and standing in the competitive sports market space on the continent.

Table of Contents

1. Executive Summary

2. Impact of COVID-19

3. NHL Overview

4. Media Landscape Breakdown

5. Sponsorship Landscape Breakdown

6. Team Sponsorship Overview

7. The Teams

List of Tables
  • COVID-19 Graph of State Deaths
  • Stadium Tables
  • Ticket Losses Tables & Graph
  • Broadcasting Tables

List of Figures
  • COVID-19 Case Number Graphs by State
  • Average Attendances Graphs
  • Social Media Graphs
  • Ticket Losses Tables & Graph
  • Sponsorship Values & Breakdown Graphs
  • Helmet Sponsorship Graphs
  • Stadium Naming Rights Graphs
  • Team Sponsorship Breakdown Graphs
  • Team Sponsorship Revenue Graph
  • Individual Team Information Graphs