Business of the Major League Baseball (MLB) 2021 - Property Profile, Sponsorship and Media Landscape

An insightful look into the main business operations for the premier global baseball competition in 2021. In breaking down in commercial outlook, through sponsorship and media landscapes the report helps highlight MLB's positioning the North American sports market.

Across the 30 active teams, some estimated $1.78 billion was lost in ticketing revenue because of COVID-19 enforced capacity restrictions throughout the season. With the conclusion of the Atlanta Brave's victory in the 2021 World Series, the league looks set to enter a new broadcast partnership with the same networks, whilst sponsorship remains rife in the competition, with the league comprising of 37 partners this season.

How COVID-19 effected the 2021 league season. A contextual overview of the position of the league and its teams. Capacity restrictions and potential losses in 2021. The leagues media and sponsorship landscape. Breakdown of the World Series in 2021. Exploring the leagues kit deal with Nike and the stadium naming rights associated with each team. And an overview of the position of all 30 teams.

Scope

• The report takes a closer look at the main business aspects of the league and highlights how much money has been generated from specific types of revenue generators. Despite COVID-19 worries, the league was able to increase its main national media rights contracts heading into 2022, with this report taking a closer look at the landscape, including the rights of regional broadcasters in North America. On top of looking at the leagues position on financial gains, the report also looks at the revenues associated with the teams individually as well as their status in the sport.

Reasons to Buy

• An in depth look at one of the leading sports leagues in North America, following the conclusion of its recent World Series.