Italy Sports Broadcasting Media (Television and Telecommunications) Landscape

The Italy Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Italy today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, SVOD, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

Direct-to-home (DTH) satellite will remain the leading pay-TV services delivery platform in Italy over the forecast period despite the decline in its subscriptions from 4.9 million in 2022 to 4.8 million in 2027. IPTV subscriptions will grow from 1.4 million in 2022 to 2.1 million in 2027 with improving broadband network coverage and operators offering IPTV services bundled with fixed broadband plans.

4G is the leading mobile technology with a 70.3% share of total mobile subscriptions in 2022. Its subscription share, however, will decline to 36.2% in 2027 as subscribers migrate to 5G services.

DSL lines will continue to be the leading fixed broadband technology in Italy over the forecast period despite its share of overall broadband lines declining from 69.5% in 2022 to 45.7% in 2027. Subscription share of fiber lines, in contrast, will grow from 20.8% in 2022 to 42.9% in 2027, driven by ongoing investments by the government and operators in fiber-optic network expansion.

Scope

• By the end of 2022, an estimated 6.3 million subscribers used pay-TV services in Italy, an increase of 240,000 from 2021.
• Italy had an estimated 15.7 million subscription video-on-demand (SVOD) accounts at the end of 2022.
• Total mobile subscriptions in Italy reached an estimated 105.0 million in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 0.3% with mobile network operators (MNOs) adding a combined 1.4 million subscriptions and bringing the country’s total mobile subscriptions to 106.4 million in 2027.
• Total fixed broadband lines in Italy will increase from 18.9 million in 2022 to 20.1 million by the end of 2027, supported by robust growth in fiber and fixed wireless lines on the back of ongoing efforts by the government and operators to improve and expand broadband in the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Italy television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the analyst's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Italian pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.