The global ad fraud detection tools market is expected to grow from US$ 252.92 million in 2021 to US$ 762.89 million by 2028; it is estimated to grow at a CAGR of 17.1% during 2021-2028.
Due to the growing fraudulent activities on advertisements, many companies adopt advertising fraud detection/prevention tools for several benefits, such as optimizing spending on the advertisement, proactive monitoring of campaigns, and maximizing campaign return on investment (ROI).
As per observation, advertisers collectively lost US$ 42 billion on ad spend during 2019 due to fraudulent activities, a 21% increase from the previous year, i.e., 2018. It is also predicted that by 2023, the total amount of loss due to ad fraud will reach approximately US$ 100 billion. Thus, with an ad fraud detection solution/tools, companies can reclaim the spend that is rightfully their own, ensuring better, more accurate, and lucrative results from their campaigns. Similarly, integrating an ad fraud solution/tools with existing platforms for managing advertising campaigns makes it easier to monitor campaigns proactively. Using an integrated solution, marketers can quickly inspect advertising metrics and check ad fraud detection notifications simultaneously. For instance, Anura Script can collect information about visitors using JavaScript to immediately capture hundreds of data points about a visitor to determine if the visitor is real or fake. Also, better marketing campaigns and optimization on spending on an advertisement helps in maximizing advertising ROI for marketers. For instance, according to the Anura Solutions article of March 2021, past data from other Anura clients indicates that the average rate of ad fraud in affiliate marketing campaigns is about 40%. This means that for every US$ 1 million spent, affiliate marketing campaigns are losing US$ 400,000 with no return on investment. The time wasted on managing fake deals, potential chargebacks, brand reputation issues, and Telephone Consumer Protection Act (TCPA) compliance issues, and the cost of ad fraud can demolish a company’s marketing ROI. Thus, an integrated ad fraud solution can identify fraud in actual time so the company can eliminate it immediately, which helps companies maximize advertising ROI since companies are not spending money on fraudulent impressions, clicks, or actions.
In 2020, with the COVID-19 outbreak scenario, the national lockdown of each and every country has increased the market span of digital technologies. More number of people are now using one or many digital platforms for several reasons, such as work from home (WFH), online transactions via their banks’ digital apps, or via mobile/digital money wallets. And with this, advertising frauds are also increasing through just a single click. It had led to various revenue losses for the company. For instance, data from matchseries.com shows that global losses from ad fraud in 2020 reached a total of US$ 35 billion, while a Campaign Asia report published in December 2020, found that ad fraud is stealing 20% of the world’s online ad spending. These figures help illustrate the extent of the problem that ad fraud creates for businesses, and the vast array of different ad platforms and options that are available to firms means the level of wastage can vary considerably. It is not only SMEs that fall victim to such significant amounts of fraudulent traffic, many of the world’s biggest companies are also being affected. Therefore, ad fraud detection tools were also been adopted by more businesses. Thus, the global ad fraud detection tools market had positive growth in 2020.
In 2021, however with the increased reliance on digital marketing and with a spike in spending and engagement on online video and connected TV(CTV), there has been a significant rise in fraudulent traffic since mid-October 2021, according to the latest data released by DoubleVerify. DoubleVerify identified two specific streaming fraud schemes (LeoTerra and CelloTerra) that have increased activity over this quarter Q4 in 2021. For instance, CelloTerra is a mobile fraud scheme that runs background ads and fakes CTV traffic which has tripled its false CTV devices and impressions in Q4 2021. Therefore, the need for ad fraud detection tools will be there in 2021 and in the coming years.
Based on type, ad fraud detection tools market is segmented into website and mobile. In 2021, the mobile segment led the ad fraud detection tools market and accounted for the largest market share. Based on end user, ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the ad fraud detection tools market and accounted for the largest market share. Geographically, ad fraud detection tools market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for the significant share in the global ad fraud detection tools market.
The overall ad fraud detection tools market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the ad fraud detection tools market with respect to all the segments. It also provides the overview and forecast for the market based on all the segmentation provided with respect to five major regions - North America, Europe, Asia Pacific, Middle East & Africa, and South America. Also, primary interviews were conducted with industry participants and commentators to validate data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the ad fraud detection tools market.
Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; FraudScore; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; Scalarr Inc.; Singular Labs, Inc.; TrafficGuard Pty Ltd; and ADEX (Samoukale Enterprises Limited) are among the key companies operating in the ad fraud detection tools market.
Reasons to Buy
Due to the growing fraudulent activities on advertisements, many companies adopt advertising fraud detection/prevention tools for several benefits, such as optimizing spending on the advertisement, proactive monitoring of campaigns, and maximizing campaign return on investment (ROI).
As per observation, advertisers collectively lost US$ 42 billion on ad spend during 2019 due to fraudulent activities, a 21% increase from the previous year, i.e., 2018. It is also predicted that by 2023, the total amount of loss due to ad fraud will reach approximately US$ 100 billion. Thus, with an ad fraud detection solution/tools, companies can reclaim the spend that is rightfully their own, ensuring better, more accurate, and lucrative results from their campaigns. Similarly, integrating an ad fraud solution/tools with existing platforms for managing advertising campaigns makes it easier to monitor campaigns proactively. Using an integrated solution, marketers can quickly inspect advertising metrics and check ad fraud detection notifications simultaneously. For instance, Anura Script can collect information about visitors using JavaScript to immediately capture hundreds of data points about a visitor to determine if the visitor is real or fake. Also, better marketing campaigns and optimization on spending on an advertisement helps in maximizing advertising ROI for marketers. For instance, according to the Anura Solutions article of March 2021, past data from other Anura clients indicates that the average rate of ad fraud in affiliate marketing campaigns is about 40%. This means that for every US$ 1 million spent, affiliate marketing campaigns are losing US$ 400,000 with no return on investment. The time wasted on managing fake deals, potential chargebacks, brand reputation issues, and Telephone Consumer Protection Act (TCPA) compliance issues, and the cost of ad fraud can demolish a company’s marketing ROI. Thus, an integrated ad fraud solution can identify fraud in actual time so the company can eliminate it immediately, which helps companies maximize advertising ROI since companies are not spending money on fraudulent impressions, clicks, or actions.
Impact of COVID-19 Pandemic on Global Ad Fraud Detection Tools Market
In 2020, with the COVID-19 outbreak scenario, the national lockdown of each and every country has increased the market span of digital technologies. More number of people are now using one or many digital platforms for several reasons, such as work from home (WFH), online transactions via their banks’ digital apps, or via mobile/digital money wallets. And with this, advertising frauds are also increasing through just a single click. It had led to various revenue losses for the company. For instance, data from matchseries.com shows that global losses from ad fraud in 2020 reached a total of US$ 35 billion, while a Campaign Asia report published in December 2020, found that ad fraud is stealing 20% of the world’s online ad spending. These figures help illustrate the extent of the problem that ad fraud creates for businesses, and the vast array of different ad platforms and options that are available to firms means the level of wastage can vary considerably. It is not only SMEs that fall victim to such significant amounts of fraudulent traffic, many of the world’s biggest companies are also being affected. Therefore, ad fraud detection tools were also been adopted by more businesses. Thus, the global ad fraud detection tools market had positive growth in 2020.
In 2021, however with the increased reliance on digital marketing and with a spike in spending and engagement on online video and connected TV(CTV), there has been a significant rise in fraudulent traffic since mid-October 2021, according to the latest data released by DoubleVerify. DoubleVerify identified two specific streaming fraud schemes (LeoTerra and CelloTerra) that have increased activity over this quarter Q4 in 2021. For instance, CelloTerra is a mobile fraud scheme that runs background ads and fakes CTV traffic which has tripled its false CTV devices and impressions in Q4 2021. Therefore, the need for ad fraud detection tools will be there in 2021 and in the coming years.
Ad Fraud Detection Tools market - Segment Overview
Based on type, ad fraud detection tools market is segmented into website and mobile. In 2021, the mobile segment led the ad fraud detection tools market and accounted for the largest market share. Based on end user, ad fraud detection tools market is segmented into e commerce, travel, finance, gaming, and others. In 2021, the finance segment led the ad fraud detection tools market and accounted for the largest market share. Geographically, ad fraud detection tools market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM). In 2021, North America accounted for the significant share in the global ad fraud detection tools market.
The overall ad fraud detection tools market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the ad fraud detection tools market with respect to all the segments. It also provides the overview and forecast for the market based on all the segmentation provided with respect to five major regions - North America, Europe, Asia Pacific, Middle East & Africa, and South America. Also, primary interviews were conducted with industry participants and commentators to validate data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the ad fraud detection tools market.
Adjust GmbH; AppsFlyer Ltd.; Branch Metrics, Inc.; FraudScore; Interceptd (App Samurai Inc.); Machine Advertising Limited; Perform[cb], LLC; Scalarr Inc.; Singular Labs, Inc.; TrafficGuard Pty Ltd; and ADEX (Samoukale Enterprises Limited) are among the key companies operating in the ad fraud detection tools market.
Reasons to Buy
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the ad fraud detection tools market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the ad fraud detection tools market thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Global market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Ad Fraud Detection Tools Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.2.2 Europe
4.2.3 APAC
4.2.4 MEA
4.2.5 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Ad Fraud Detection Tools Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Surge in Digital Advertisement
5.1.2 Growth in Managing & Monitoring Advertising Campaigns
5.2 Market Restraints
5.2.1 Complexities in Using Ad Fraud Detection Tools
5.3 Market Opportunities
5.3.1 Rising Use of Ad Fraud Detection in SMEs
5.4 Future Trends
5.4.1 Increase in Use of AI and ML to boost Ad Fraud Detection
5.5 Impact Analysis of Drivers and Restraints
6. Ad Fraud Detection Tools Market - Global Analysis
6.1 Ad Fraud Detection Tools Market Global Overview
6.2 Ad Fraud Detection Tools Market - Global Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning - Five Key Players
7. Ad Fraud Detection Tools Market Analysis - By Type
7.1 Overview
7.2 Ad Fraud Detection Tools Market Breakdown, By Type, 2020 and 2028
7.3 Website
7.3.1 Overview
7.3.2 Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
7.4 Mobile
7.4.1 Overview
7.4.2 Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8. Ad Fraud Detection Tools Market Analysis - By End User
8.1 Overview
8.2 Ad Fraud Detection Tools Market Breakdown, By End User, 2020 and 2028
8.3 E Commerce
8.3.1 Overview
8.3.2 E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.4 Travel
8.4.1 Overview
8.4.2 Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.5 Finance
8.5.1 Overview
8.5.2 Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.6 Gaming
8.6.1 Overview
8.6.2 Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
9. Ad Fraud Detection Tools Market - Geographic Analysis
9.1 Overview
9.2 North America: Ad Fraud Detection Tools Market
9.2.1 Overview
9.2.2 North America Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.2.3 North America Ad Fraud Detection Tools Market Breakdown, By Type
9.2.4 North America Ad Fraud Detection Tools Market Breakdown, By End User
9.2.4.1 US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.2.4.1.1 US Ad Fraud Detection Tools Market Breakdown, By Type
9.2.4.1.2 US Ad Fraud Detection Tools Market Breakdown, By End User
9.2.4.2 Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.2.4.2.1 Canada Ad Fraud Detection Tools Market Breakdown, By Type
9.2.4.2.2 Canada Ad Fraud Detection Tools Market Breakdown, By End User
9.2.4.3 Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.2.4.3.1 Mexico Ad Fraud Detection Tools Market Breakdown, By Type
9.2.4.3.2 Mexico Ad Fraud Detection Tools Market Breakdown, By End User
9.3 Europe: Ad Fraud Detection Tools Market
9.3.1 Overview
9.3.2 Europe Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ million)
9.3.3 Europe Ad Fraud Detection Tools Market Breakdown, By Type
9.3.4 Europe Ad Fraud Detection Tools Market Breakdown, By End User
9.3.5 Europe Ad Fraud Detection Tools Market Breakdown, by Country
9.3.5.1 Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.3.5.1.1 Germany Ad Fraud Detection Tools Market Breakdown, By Type
9.3.5.1.2 Germany Ad Fraud Detection Tools Market Breakdown, By End User
9.3.5.2 France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.3.5.2.1 France Ad Fraud Detection Tools Market Breakdown, By Type
9.3.5.2.2 France Ad Fraud Detection Tools Market Breakdown, By End User
9.3.5.3 Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.3.5.3.1 Italy Ad Fraud Detection Tools Market Breakdown, By Type
9.3.5.3.2 Italy Ad Fraud Detection Tools Market Breakdown, By End User
9.3.5.4 UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.3.5.4.1 UK Ad Fraud Detection Tools Market Breakdown, By Type
9.3.5.4.2 UK Ad Fraud Detection Tools Market Breakdown, By End User
9.3.5.5 Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.3.5.5.1 Russia Ad Fraud Detection Tools Market Breakdown, By Type
9.3.5.5.2 Russia Ad Fraud Detection Tools Market Breakdown, By End User
9.3.5.6 Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.3.5.6.1 Rest of Europe Ad Fraud Detection Tools Market Breakdown, By Type
9.3.5.6.2 Rest of Europe Ad Fraud Detection Tools Market Breakdown, By End User
9.4 APAC: Ad Fraud Detection Tools Market
9.4.1 Overview
9.4.2 APAC Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.4.3 APAC Ad Fraud Detection Tools Market Breakdown, By Type
9.4.4 APAC Ad Fraud Detection Tools Market Breakdown, By End User
9.4.5 APAC Ad Fraud Detection Tools Market Breakdown, by Country
9.4.5.1 Australia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.4.5.1.1 Australia Ad Fraud Detection Tools Market Breakdown, By Type
9.4.5.1.2 Australia Ad Fraud Detection Tools Market Breakdown, By End User
9.4.5.2 China Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.4.5.2.1 China Ad Fraud Detection Tools Market Breakdown, By Type
9.4.5.2.2 China Ad Fraud Detection Tools Market Breakdown, By End User
9.4.5.3 India Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.4.5.3.1 India Ad Fraud Detection Tools Market Breakdown, By Type
9.4.5.3.2 India Ad Fraud Detection Tools Market Breakdown, By End User
9.4.5.4 Japan Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.4.5.4.1 Japan Ad Fraud Detection Tools Market Breakdown, By Type
9.4.5.4.2 Japan Ad Fraud Detection Tools Market Breakdown, By End User
9.4.5.5 South Korea Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.4.5.5.1 South Korea Ad Fraud Detection Tools Market Breakdown, By Type
9.4.5.5.2 South Korea Ad Fraud Detection Tools Market Breakdown, By End User
9.4.5.6 Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.4.5.6.1 Rest of APAC Ad Fraud Detection Tools Market Breakdown, By Type
9.4.5.6.2 Rest of APAC Ad Fraud Detection Tools Market Breakdown, By End User
9.5 MEA: Ad Fraud Detection Tools Market
9.5.1 Overview
9.5.2 MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.5.3 MEA Ad Fraud Detection Tools Market Breakdown, By Type
9.5.4 MEA Ad Fraud Detection Tools Market Breakdown, By End User
9.5.5 MEA Ad Fraud Detection Tools Market Breakdown, By Country
9.5.5.1 Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.5.5.1.1 Saudi Arabia Ad Fraud Detection Tools Market Breakdown, By Type
9.5.5.1.2 Saudi Arabia Ad Fraud Detection Tools Market Breakdown, By End User
9.5.5.2 UAE Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.5.5.2.1 UAE Ad Fraud Detection Tools Market Breakdown, By Type
9.5.5.2.2 UAE Ad Fraud Detection Tools Market Breakdown, By End User
9.5.5.3 South Africa Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.5.5.3.1 South Africa Ad Fraud Detection Tools Market Breakdown, By Type
9.5.5.3.2 South Africa Ad Fraud Detection Tools Market Breakdown, By End User
9.5.5.4 Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.5.5.4.1 Rest of MEA Ad Fraud Detection Tools Market Breakdown, By Type
9.5.5.4.2 Rest of MEA Ad Fraud Detection Tools Market Breakdown, By End User
9.6 SAM: Ad Fraud Detection Tools Market
9.6.1 Overview
9.6.2 SAM Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
9.6.3 SAM Ad Fraud Detection Tools Market Breakdown, By Type
9.6.4 SAM Ad Fraud Detection Tools Market Breakdown, By End User
9.6.5 SAM Ad Fraud Detection Tools Market Breakdown, by Country
9.6.5.1 Brazil Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.6.5.1.1 Brazil Ad Fraud Detection Tools Market Breakdown, By Type
9.6.5.1.2 Brazil Ad Fraud Detection Tools Market Breakdown, By End User
9.6.5.2 Argentina Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.6.5.2.1 Argentina Ad Fraud Detection Tools Market Breakdown, By Type
9.6.5.2.2 Argentina Ad Fraud Detection Tools Market Breakdown, By End User
9.6.5.3 Rest of SAM Ad Fraud Detection Tools Market, Revenue and Forecast to 2028
9.6.5.3.1 Rest of SAM Ad Fraud Detection Tools Market Breakdown, By Type
9.6.5.3.2 Rest of SAM Ad Fraud Detection Tools Market Breakdown, By End User
10. Ad Fraud Detection Tools Market- COVID-19 Impact Analysis
10.1 Overview
10.1 North America
10.2 Europe
10.3 APAC
10.4 MEA
10.5 SAM
11. Ad Fraud Detection Tools Market - Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 AppsFlyer Ltd
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Adjust GmbH
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Branch Metrics, Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 FraudScore
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Interceptd (App Samurai Inc.)
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Machine Advertising Limited
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Perform[cb], LLC
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Scalarr Inc
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Singular Labs, Inc
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 TrafficGuard Pty Ltd
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 ADEX (Samoukale Enterprises Limited)
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
13. Appendix
13.1 About The Publisher
13.2 Word IndexList of Tables
Table 1. Ad Fraud Detection Tools Market - Revenue and Forecast to 2028 (US$ Million)
Table 2. North America Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Type (US$ million)
Table 3. North America Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By End User (US$ million)
Table 4. North America Ad Fraud Detection Tools Market Breakdown, by Country
Table 5. North America Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Country (US$ million)
Table 6. US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 7. US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 8. Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 9. Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 10. Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 11. Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 12. Europe Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Type (US$ million)
Table 13. Europe Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By End User (US$ million)
Table 14. Europe Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Country (US$ million)
Table 15. Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 16. Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 17. France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 18. France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 19. Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 20. Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 21. UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 22. UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 23. Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 24. Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 25. Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 26. Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 27. APAC Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Type (US$ million)
Table 28. APAC Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By End User (US$ million)
Table 29. APAC Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Country (US$ million)
Table 30. Australia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 31. Australia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 32. China Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 33. China Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 34. India Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 35. India Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 36. Japan Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 37. Japan Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 38. South Korea Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 39. South Korea Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 40. Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 41. Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 42. MEA Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Type (US$ million)
Table 43. MEA Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By End User (US$ million)
Table 44. MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Country (US$ million)
Table 45. Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 46. Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 47. UAE Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 48. UAE Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 49. South Africa Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 50. South Africa Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 51. Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 52. Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 53. SAM Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Type (US$ million)
Table 54. SAM Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By End User (US$ million)
Table 55. SAM Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 - By Country (US$ million)
Table 56. Brazil Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 57. Brazil Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 58. Argentina Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 59. Argentina Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 60. Rest of SAM Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By Type (US$ million)
Table 61. Rest of SAM Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 - By End User (US$ million)
Table 62. List of Abbreviation
List of Figures
Figure 1. Ad Fraud Detection Tools Market Segmentation
Figure 2. Ad Fraud Detection Tools Market Segmentation - By Geography
Figure 3. Global Ad Fraud Detection Tools Market Overview
Figure 4. Website Type Held the Largest Market Share in 2020
Figure 5. E Commerce Held the Highest CAGR
Figure 6. APAC was the Largest Revenue Contributor in 2020
Figure 7. North America- PEST Analysis
Figure 8. Europe - PEST Analysis
Figure 9. APAC - PEST Analysis
Figure 10. MEA - PEST Analysis
Figure 11. SAM - PEST Analysis
Figure 12. Ad Fraud Detection Tools Market- Ecosystem Analysis
Figure 13. Expert Opinion
Figure 14. Ad Fraud Detection Tools Market: Impact Analysis of Drivers and Restraints
Figure 15. Geographic Overview of Ad Fraud Detection Tools Market
Figure 16. Global Ad Fraud Detection Tools Market - Revenue and Forecast to 2028 (US$ Million)
Figure 17. Ad Fraud Detection Tools Market Revenue Share, By Type (2020 and 2028)
Figure 18. Website: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. Mobile: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. Ad Fraud Detection Tools Market Revenue Share, By End User (2020 and 2028)
Figure 21. E Commerce: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. Travel: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 23. Finance: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. Gaming: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. Others: Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)
Figure 26. Global Ad Fraud Detection Tools Market Breakdown, by Region, 2020 & 2028 (%)
Figure 27. North America Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 28. North America Ad Fraud Detection Tools Market Breakdown, By Type, 2020 & 2028 (%)
Figure 29. North America Ad Fraud Detection Tools Market Breakdown, By End User, 2020 & 2028 (%)
Figure 30. North America Ad Fraud Detection Tools Market Breakdown, by Country, 2020 & 2028 (%)
Figure 31. US Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 32. Canada Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 33. Mexico Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 34. Europe Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 35. Europe Ad Fraud Detection Tools Market Breakdown, By Type, 2020 & 2028 (%)
Figure 36. Europe Ad Fraud Detection Tools Market Breakdown, By End User, 2020 & 2028 (%)
Figure 37. Europe Ad Fraud Detection Tools Market Breakdown, by Country, 2018 & 2027(%)
Figure 38. Germany Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 39. France Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 40. Italy Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 41. UK Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 42. Russia Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 43. Rest of Europe Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 44. APAC Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 45. APAC Ad Fraud Detection Tools Market Breakdown, By Type, 2020 & 2028 (%)
Figure 46. APAC Ad Fraud Detection Tools Market Breakdown, By End User, 2020 & 2028 (%)
Figure 47. APAC Ad Fraud Detection Tools Market Breakdown, by Country, 2020 & 2028 (%)
Figure 48. Australia Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 49. China Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 50. India Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 51. Japan Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 52. South Korea Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 53. Rest of APAC Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 54. MEA Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 55. MEA Ad Fraud Detection Tools Market Breakdown, By Type, 2020 & 2028 (%)
Figure 56. MEA Ad Fraud Detection Tools Market Breakdown, By End User, 2020 & 2028 (%)
Figure 57. MEA Ad Fraud Detection Tools Market Breakdown, By Country, 2020 & 2028 (%)
Figure 58. Saudi Arabia Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 59. UAE Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 60. South Africa Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 61. Rest of MEA Ad Fraud Detection Tools Market, Revenue and Forecast To 2028 (US$ million)
Figure 62. SAM Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 63. SAM Ad Fraud Detection Tools Market Breakdown, By Type, 2020 & 2028 (%)
Figure 64. SAM Ad Fraud Detection Tools Market Breakdown, By End User, 2020 & 2028 (%)
Figure 65. SAM Ad Fraud Detection Tools Market Breakdown, by Country, 2020 & 2028 (%)
Figure 66. Brazil Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 67. Argentina Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 68. Rest of SAM Ad Fraud Detection Tools Market, Revenue and Forecast to 2028 (US$ million)
Figure 69. Impact of COVID-19 Pandemic in North American Countries
Figure 70. Impact of COVID-19 Pandemic in European Countries
Figure 71. Impact of COVID-19 Pandemic in APAC Countries
Figure 72. Impact of COVID-19 Pandemic in MEA Countries
Figure 73. Impact of COVID-19 Pandemic in SAM Countries
Companies Mentioned
- AppsFlyer Ltd.
- Adjust GmbH
- Branch Metrics, Inc.
- FraudScore
- Interceptd (App Samurai Inc.)
- Machine Advertising Limited
- Perform[cb], LLC
- Scalarr Inc.
- Singular Labs, Inc.
- TrafficGuard Pty Ltd
- ADEX (Samoukale Enterprises Limited)
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 143 |
| Published | January 2022 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 252.92 million |
| Forecasted Market Value ( USD | $ 762.89 million |
| Compound Annual Growth Rate | 17.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
